MSc, Master of Science Marketing

The MSc in Marketing was designed to provide privileged access to over 80% of careers within the field. Every other year, a development committee brings together programme directors and a wide range of companies to identify the new skills sought after by the market and employers. As a result, the programme is constantly evolving to remain at the forefront of emerging trends, tools, and practices that shape the future of marketing. From the second year onwards, students can choose from 3 different tracks:

1. Brand & product management (Bordeaux campus)
2. Digital marketing & sales (Marseille campus)
3. International marketing & luxury (Paris campus)

These specialisations provide in-depth expertise across key areas of marketing, equipping future graduates to excel in a dynamic and ever-changing professional environment.

From the very start of the MSc, our teaching is designed to strike the right balance between academic excellence and real-world application. The programme blends rigorous theory with practical insight, giving students the tools to thrive in a competitive marketplace:

• 1/3 Academic foundations: courses led by renowned faculty who are active members of KEDGE’s Marketing Research Centre and who collaborate closely with businesses on joint projects.
• 1/3 Industry perspectives: contributions from seasoned professionals and guest experts who bring current market practices straight into the classroom.
• 1/3 Hands-on learning: research assignments, corporate projects, workshops, company visits, and other immersive experiences that bridge the gap between study and practice.

The programme thrives on a network of companies, enriching practical knowledge and engaging students in real-world research. Partner companies, including renowned names like Danone, Cultura or Procter & Gamble, actively contribute to programme development, ensuring a comprehensive education aligned with industry practices. This collaboration enhances the overall learning experience, providing students with valuable insights and practical exposure in their chosen field.

Future KEDGE graduates gain access to resources including a dynamic network of 2800 marketing alumni. This serves as an incubator and accelerator, actively supporting entrepreneurial ventures and fostering global connections, and extending far beyond the academic realm, offering continuous support. Whether you're an undergraduate, a professional seeking a new entry point or research resources, the alumni enrich your journey and open doors to global opportunities.

During the final semester of their specialisation year, students have the opportunity to complete a six-month internship — a decisive step towards entering the professional world. KEDGE provides strong support throughout this process, offering access to an extensive database of opportunities with partner companies and creating direct connections with recruiters through initiatives such as workshops and the MyWay careers events. This proactive approach ensures that students gain meaningful, relevant professional experience, significantly enhancing their employability and career prospects.

Adopting a proactive "time to market" mindset is vital in an industry characterised by rapid changes, demanding a proactive stance towards innovation and continuous improvement. Understanding that best practices can quickly become outdated, development cycles have shortened, focusing on iterative processes and highlighting the "test, learn, and amplify" approach. Throughout the postgraduate course, the adaptable mindset recognises the importance of agility, ongoing testing of strategies, learning from outcomes, and amplifying successful approaches.

In the digital field, mastering technical skills is essential. Students therefore have the opportunity to engage in a wide range of training courses and certifications, giving them practical insight into the mechanics of digital marketing and allowing them to acquire highly sought-after expertise. These include digital tools such as Google Ads, Retail Media and Amazon Marketplace; CMS and CRM management with HubSpot; e-commerce; as well as design and development skills through Photoshop, coding and hackathons. Together, these experiences strengthen both marketing expertise and digital capabilities.

In the era of big data, marketers must employ analytical skills honed through postgraduate study, such as the MSc Marketing at KEDGE. This prowess is gained through courses focusing on data analysis and language interpretation with an overarching goal: to consistently improve the customer experience and actively contribute to innovation efforts within the domain. All along the curriculum, participants work towards refining their analytical skills, ensuring they can navigate complex datasets, interpret diverse information, and make informed decisions that shape the future of marketing.