MSc Sport - International sport & event management

A leading higher education programme dedicated to the sport industry

  • 2019 Intake Application’s deadline for candidates with 3 years of higher education level: May 10th 2019 Apply now
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Admission level

Degree

International Bachelor's degree - 4 years

Master of Science

Bachelor's degree - 3 years

Master of Science

Short Track

Admission level :
International Bachelor's degree - 4 years
Duration :
3 academic semesters
Degree :
Master of Science
Campus :
Marseille
Language :
English

Specialisation course

Duration :
3 academic semesters

This year of specialisation allows you to acquire the key skills to integrate this niche market.

CURRICULUM

SEMESTER 1

  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Fan experience & stadium management
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*

 

SEMESTER 2

  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French

 

SEMESTER 3

ALUMNI NETWORKING & COACHING

PROFESSIONAL THESIS OR BUSINESS GAME

A SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

Long Track

Admission level :
Bachelor's degree - 3 years
Duration :
5 academic semesters
Degree :
Master of Science
Campus :
Marseille
Language :
English

Pathway course

Format :
Full time
Duration :
2 academic semesters
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree - 3 years
SEMESTER 1

MANAGER SKILLS

  • Introduction to business management (Fast track for non managers)
  • Fundamental of management
  • Project management
  • Performance management
  • Team management
  • Soft skills & personal development
    - Public speaking & leadership
    - Video communication
    - Personal branding
  • Hard skills
    - Core courses in management
    - Digital skills: Excel, Microsoft tools…
    - IT skills
    - Coding skills: optional (30h)
  • Languages: English/French as a foreign language

EXPERT SKILLS

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking

 

SEMESTER 2

INNOVATIVE & ENTREPRENEURIAL SKILLS

  • Innovation management and entrepreneurship
  • Strategic management
  • Negotiation
  • Complexity Management
  • Collective intelligence & leadership

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

INTERNSHIP IN FRANCE OR ABROAD

Specialisation course

Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Marseille
Admission level :
International Bachelor's degree - 4 years

This year of specialisation allows you to acquire the key skills to integrate this niche market.

CURRICULUM

SEMESTER 1

  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Fan experience & stadium management
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*

 

SEMESTER 2

  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French

 

SEMESTER 3

ALUMNI NETWORKING & COACHING

PROFESSIONAL THESIS OR BUSINESS GAME

A SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

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