Sport - International sport & event management

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Curriculum "Sport - International sport & event management"

Admission level

Degree

Short Track

Admission level:

Bachelor's degree - 4 years
Validation of Personal and Professional Experience (VAPP)

 
Master of Science (MSc)

16,900€ - 1 year

Degree:

MSc, Master of Science

Long Track

Admission level:

Bachelor's degree

Regular Pathway

8,900€ - 1 year

Master of Science (MSc)

16,900€ - 1 year

Degree:

MSc, Master of Science

CONDENSED TRACK

Admission level:

Bachelor's degree

Fast Pathway

8,900€ - 4 months

Master of Science (MSc)

16,900€ - 1 year

Degree:

MSc, Master of Science

Short Track

Admission level :
Bachelor's degree - 4 years Validation of Personal and Professional Experience (VAPP)
Duration :
1 year
Degree :
MSc, Master of Science
Campus :
Marseille
Language :
English

Master of Science (MSc)

Duration :
1 year

This year of specialisation allows you to acquire the key skills to integrate this niche market.

SEMESTER 1
  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Fan experience & stadium management
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*
SEMESTER 2
  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French

 

ADDITIONAL CONTENTS

ALUMNI NETWORKING & COACHING

FINAL DISSERTATION

SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

Long Track

Admission level :
Bachelor's degree
Duration :
2 years
Degree :
MSc, Master of Science
Campus :
Marseille
Language :
English

Regular Pathway

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree
SEMESTER 1

Manager Skills

  • Introduction to business management (Fast Track for Non-Managers)
  • Strategic management
  • Financial performance management
  • Business & Sustainability
  • Public speaking 
  • Data management
  • Visual communication & Design
  • Hard skills
    • TOSA Excel
    • TOEIC
    • Orthodidacte
  • English/French as a foreign language

Expert Skills

-Marketing
-Economy & Media
-Sport Management

SEMESTER 2

INNOVATIVE & ENTREPRENEURIAL SKILLS

-Innovation management and entrepreneurship

-Complexity Management

-Coding skills

-Corporate project

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

POSSIBILITY TO COMPLETE ONE SEMESTER ABROAD AT A PARTNER UNIVERSITY

Your choice of experience
  • INTERNSHIP in France or abroad
  • PROJECT: Associative, entrepreneurship...
  • LEARNING TRIP ABROAD: You can find a job or take some language courses
  • OTHER CORPORATE PROJECT

Master of Science (MSc)

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille
Admission level :
Bachelor's degree - 4 years

This year of specialisation allows you to acquire the key skills to integrate this niche market.

SEMESTER 1
  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Fan Experience & Stadium Management
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*
SEMESTER 2
  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French

ADDITIONAL CONTENTS

ALUMNI NETWORKING & COACHING

FINAL DISSERTATION

SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

CONDENSED TRACK

Admission level :
Bachelor's degree
Duration :
16 months
Degree :
MSc, Master of Science
Campus :
Marseille
Format :
Full Time
Language :
English

Fast Pathway

Duration :
4 months
Language :
English
Campus :
Bordeaux Marseille

Enter the specialisation year in just a few months by choosing the condensed track that provides the prerequisites in just 4 months.

Bordeaux campus

SUMMER SCHOOL PROGRAMME

Includes business and cultural visits at no additional cost.

5 or 6 courses of your choice among the following list

Supply Chain

  • Design of the Supply Chain 
  • Management of the Supply Chain

Value creation & digital marketing

  • Value creation & brand management
  • Digital Marketing for Entrepreneur
  • Entrepreneurship

Wine tourism

  • French wine industry
  • Oenotourism

 

FUNDAMENTALS & SOFT SKILLS PROGRAMME

3 courses of your choice among the following list

  • Data Management
  • Team Management
  • Video Communication & Design
  • Public Speaking & leadership
  • International Management

CORPORATE PROJECT

The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor

 

French as Foreign Language

Marseille campus

SUMMER SCHOOL PROGRAMME

Includes business and cultural visits at no additional cost.

5 or 6 courses of your choice among the following list

Sports management & marketing

  •          Strategic management & advanced marketing for sport organizations
  •          Sport marketing & communication

Design thinking

  • Managing the creative process
  • Design thinking

      Social business

  •       Social business, territories & innovations
  •       Sustainable entrepreneurship

Global Finance & International Business

  • Global Finance Regulations or Managerial Cost Accounting
  • International Business : A Mediterranean Perspective

Ethics in business and society

  • Ethics in business & society
  • Towards sustainability

FUNDAMENTALS & SOFT SKILLS PROGRAMME

3 courses of your choice among the following list

  • Data Management
  • Team Management
  • Video Communication & Design
  • Public Speaking & leadership
  • International Management

 

 CORPORATE PROJECT

  • The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor.

 

French as Foreign Language

Master of Science (MSc)

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille
Admission level :
Bachelor's degree - 4 years
CURRICULUM

SEMESTER 1

  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Fan experience & stadium management
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*

 SEMESTER 2

  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French

ADDITIONAL CONTENTS

ALUMNI NETWORKING & COACHING

FINAL DISSERTATION OR BUSINESS GAME

SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD