Curriculum "Sport - International sport & event management"

• Strategic thinking
• Financial performance
• Data management
• Generative bootcamp (artificial intelligence)
• Public speaking
• Visual communication & sustainable impact
• Business & socio-ecological transitions
• Sustainable environment for organisations
• Team management
• Human & AI collaboration
• Business & climate change
• Open Innovation Challenge (corporate project)

PRE-SPECIALISATION COURSES

• Sport management
• Marketing reconsidered
• Procurement

CHOICE OF EXPERIENCE

• Internship in France or abroad
• Academic partnership

• Commercial business strategies in sport organisation
• Commercial & social sponsorship and operational activations
• Sport media consulting and event communication operational strategy
• Sport career services
• Event, experiential, social and cultural marketing for sport & e-sport
• International sport business projects and business intelligence
• Legal framework for sport competitions and their stakeholders*

• Strategic management and sales & digital marketing in sports organisations
• Brand management in sports organisations
• Fan experience & stadium strategic management
• Corporate social responsibility in sports and destination marketing
• Economics and finance of professional teamsports
• Celebrity & talent marketing management
• Contractual organisation of sport events*

*Courses also available in French

*Courses also available in French

ALUMNI NETWORKING & COACHING

SPORTS EVENT STUDENT EXPERIENCE

FINAL DISSERTATION

SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

All degree requirements must be successfully completed. The awarding of the diploma will be confirmed by the examination board.

Evaluation methods may include a variety of approaches such as case studies, presentations, practical exercises, written tests, group projects, and oral assessments. These diverse methods allow for a comprehensive and in-depth evaluation of the skills and knowledge acquired.