Short Track
Master of Science (MSc)
This year of specialisation allows you to acquire the key skills to integrate this niche market.
SEMESTER 1
- Commercial business strategies in sport organisation
- Commercial sponsorship and sport-related mass communication
- Fan experience & stadium management
- Sport career services
- Communication plan and cultural marketing applied to the sport industry
- Legal framework for sport competitions and their stakeholders*
SEMESTER 2
- Sportainment: business and digital management for & with fans
- Brand management in sport organisations
- Sport consulting
- Corporate social responsibility, digital marketing and sales management
- Economics and finance of professional teamsports
- Contractual organisation of sport events*
*Courses also available in French
ADDITIONAL CONTENTS
ALUMNI NETWORKING & COACHING
FINAL DISSERTATION
SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD
Long Track
Regular Pathway
SEMESTER 1
Manager Skills
- Introduction to business management (Fast Track for Non-Managers)
- Strategic management
- Financial performance management
- Business & Sustainability
- Public speaking
- Data management
- Visual communication & Design
- Hard skills
- TOSA Excel
- TOEIC
- Orthodidacte
- English/French as a foreign language
Expert Skills
-Marketing
-Economy & Media
-Sport Management
SEMESTER 2
INNOVATIVE & ENTREPRENEURIAL SKILLS
-Innovation management and entrepreneurship
-Complexity Management
-Coding skills
-Corporate project
CORPORATE PROJECT
A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.
POSSIBILITY TO COMPLETE ONE SEMESTER ABROAD AT A PARTNER UNIVERSITY
Your choice of experience
- INTERNSHIP in France or abroad
- PROJECT: Associative, entrepreneurship...
- LEARNING TRIP ABROAD: You can find a job or take some language courses
- OTHER CORPORATE PROJECT
Master of Science (MSc)
This year of specialisation allows you to acquire the key skills to integrate this niche market.
SEMESTER 1
- Commercial business strategies in sport organisation
- Commercial sponsorship and sport-related mass communication
- Fan Experience & Stadium Management
- Sport career services
- Communication plan and cultural marketing applied to the sport industry
- Legal framework for sport competitions and their stakeholders*
SEMESTER 2
- Sportainment: business and digital management for & with fans
- Brand management in sport organisations
- Sport consulting
- Corporate social responsibility, digital marketing and sales management
- Economics and finance of professional teamsports
- Contractual organisation of sport events*
*Courses also available in French
ADDITIONAL CONTENTS
ALUMNI NETWORKING & COACHING
FINAL DISSERTATION
SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD
CONDENSED TRACK
Fast Pathway
Enter the specialisation year in just a few months by choosing the condensed track that provides the prerequisites in just 4 months.
Bordeaux campus
SUMMER SCHOOL PROGRAMME
Includes business and cultural visits at no additional cost.
5 or 6 courses of your choice among the following list
Supply Chain
- Design of the Supply Chain
- Management of the Supply Chain
Value creation & digital marketing
- Value creation & brand management
- Digital Marketing for Entrepreneur
- Entrepreneurship
Wine tourism
- French wine industry
- Oenotourism
FUNDAMENTALS & SOFT SKILLS PROGRAMME
3 courses of your choice among the following list
- Data Management
- Team Management
- Video Communication & Design
- Public Speaking & leadership
- International Management
CORPORATE PROJECT
The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor
French as Foreign Language
Marseille campus
SUMMER SCHOOL PROGRAMME
Includes business and cultural visits at no additional cost.
5 or 6 courses of your choice among the following list
Sports management & marketing
- Strategic management & advanced marketing for sport organizations
- Sport marketing & communication
Design thinking
- Managing the creative process
- Design thinking
Social business
- Social business, territories & innovations
- Sustainable entrepreneurship
Global Finance & International Business
- Global Finance Regulations or Managerial Cost Accounting
- International Business : A Mediterranean Perspective
Ethics in business and society
- Ethics in business & society
- Towards sustainability
FUNDAMENTALS & SOFT SKILLS PROGRAMME
3 courses of your choice among the following list
- Data Management
- Team Management
- Video Communication & Design
- Public Speaking & leadership
- International Management
CORPORATE PROJECT
- The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor.
French as Foreign Language
Master of Science (MSc)
CURRICULUM
SEMESTER 1
- Commercial business strategies in sport organisation
- Commercial sponsorship and sport-related mass communication
- Fan experience & stadium management
- Sport career services
- Communication plan and cultural marketing applied to the sport industry
- Legal framework for sport competitions and their stakeholders*
SEMESTER 2
- Sportainment: business and digital management for & with fans
- Brand management in sport organisations
- Sport consulting
- Corporate social responsibility, digital marketing and sales management
- Economics and finance of professional teamsports
- Contractual organisation of sport events*
*Courses also available in French
ADDITIONAL CONTENTS
ALUMNI NETWORKING & COACHING
FINAL DISSERTATION OR BUSINESS GAME
SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD
