Sport - International sport & event management

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N°2

Eduniversal French Ranking 2023 - Sport and e-sport management category

Admission level

From Bachelor's degree - 3 years to Bachelor's degree - 4 years, Validation of Personal and Professional Experience (VAPP)

Campus

Marseille

Degree

MSc, Master of Science

Format

Full Time

Intake

September 2024

Language

English

N°2

Eduniversal French Ranking 2023 - Sport and e-sport management category

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Curriculum "Sport - International sport & event management"

Admission level

Degree

Short Track

Admission level:

Bachelor's degree - 4 years
Validation of Personal and Professional Experience (VAPP)

 
Master of Science (MSc)

17,400€ - 1 year

Degree:

MSc, Master of Science

Long Track

Admission level:

Bachelor's degree

Pathway Course

9,500€ - 1 year

Master of Science (MSc)

17,400€ - 1 year

Degree:

MSc, Master of Science

These fees are provided for informational purposes only and are applicable on the day of viewing this page. They may be subject to change.

 

Short Track

Admission level :
Bachelor's degree - 4 years Validation of Personal and Professional Experience (VAPP)
Duration :
1 year
Degree :
MSc, Master of Science
Campus :
Marseille
Language :
English

Master of Science (MSc)

Duration :
1 year

This year of specialisation allows you to acquire the key skills to integrate this niche market.

SEMESTER 1
  • Commercial business strategies in sport organisation
  • Commercial & social sponsorship and operational activations
  • Sport media consulting and event communication operational strategy
  • Sport career services
  • Event, experiential, social and cultural marketing for sport & e-sport
  • International sport business projects and business intelligence
  • Legal framework for sport competitions and their stakeholders*
SEMESTER 2
  • Strategic management and sales & digital marketing in sports organisations
  • Brand management in sports organisations
  • Fan experience & stadium strategic management
  • Corporate social responsibility in sports and destination marketing
  • Economics and finance of professional teamsports
  • Celebrity & talent marketing management
  • Contractual organisation of sport events*

*Courses also available in French

ADDITIONAL CONTENT

ALUMNI NETWORKING & COACHING

SPORTS EVENT STUDENT EXPERIENCE

FINAL DISSERTATION

SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

Long Track

Admission level :
Bachelor's degree
Duration :
2 years
Degree :
MSc, Master of Science
Campus :
Marseille
Language :
English

Pathway Course

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree

PRE-SEMESTER

Online introduction to business management (fast track for non-managers): Upgrade courses accessible ahead of the new semester.

 

SEMESTERS 1 & 2

FUNDAMENTALS OF MANAGEMENT

  • Innovative strategies for sustainable entrepreneurship
  • Financial performance management
  • Business & sustainability: transition & durability
  • Public speaking, visual communication & design
  • Data management
  • Marketing reconsidered
  • Team management & inclusivity
  • Ecological challenges & organisational management

EXPERT SKILLS

  • 2 pre-specialisation courses in international sport & event management

LEARNING BY DOING

  • Impact project: Transition, sustainability or inclusivity

REAL-WORLD SCENARIOS

  • Case studies: Decarbonation & business methodology
  • Corporate Project:
    A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

ADDITIONAL COURSES

  • Languages:
    -English / FLE (French as a Foreign Language)
  • Hard Skills:
    -TOSA Excel & coding skills
    -TOEIC preparation
    -Orthodidacte
    -Option to spend a semester abroad at a partner university
  • Choose your experience:
    -Internship in the UK or abroad
    -Undertake another corporate project

Master of Science (MSc)

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille
Admission level :
Bachelor's degree - 4 years

This year of specialisation allows you to acquire the key skills to integrate this niche market.

SEMESTER 1
  • Commercial business strategies in sport organisation
  • Commercial & social sponsorship and operational activations
  • Sport media consulting and event communication operational strategy
  • Sport career services
  • Event, experiential, social and cultural marketing for sport & e-sport
  • International sport business projects and business intelligence
  • Legal framework for sport competitions and their stakeholders*
SEMESTER 2
  • Strategic management and sales & digital marketing in sports organisations
  • Brand management in sports organisations
  • Fan experience & stadium strategic management
  • Corporate social responsibility in sports and destination marketing
  • Economics and finance of professional teamsports
  • Celebrity & talent marketing management
  • Contractual organisation of sport events*

*Courses also available in French

ADDITIONAL CONTENT

ALUMNI NETWORKING & COACHING

SPORTS EVENT STUDENT EXPERIENCE

FINAL DISSERTATION

SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD