MSc Sport - International sport & event management

A leading higher education programme dedicated to the sport industry

Short Track

Admission level :
International Bachelor's degree - 4 years
Duration :
3 academic semesters
Degree :
Master of Science
Campus :
Marseille
Language :
English

Specialisation course

Duration :
3 academic semesters
CURRICULUM

SEMESTER 1

  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Fan experience & stadium management
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*

 

SEMESTER 2

  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French

 

SEMESTER 3

 

STUDY TRIP

 

SPORT TALENT MANAGEMENT CERTIFICATE

 

PROFESSIONAL THESIS OR BUSINESS GAME

 

A SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

Long Track

Admission level :
Bachelor's degree - 3 years
Duration :
5 academic semesters
Degree :
Master of Science
Campus :
Marseille
Language :
English

Pathway course

Format :
Full time
Duration :
2 academic semesters
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree - 3 years
SEMESTER 1

 

Manager skills

  • Introduction to business management (Fast Track for Non-Managers)
  • Fundamental classes in management
  • Project management
  • Performance management
  • Soft skills & personal development
  • Management toolbox (crossknowledge)
  • Distancial track of your choice   
        - Human resources
        - Finance management
        - Complexity management
  • Languages : English / French as a foreign language

 

Expert skills

Marketing :

  • Marketing / consumption

  • Innovation

  • Maker 

 

SEMESTER 2

 

Innovative entrepreneur skills  

  • Design thinking
  • Entrepreneurship
  • Business model innovation
  • Innovation financing
  • Management of innovative organisations

 

Corporate Project

A 5 month consultancy assignment on a real and current business issue of a company. Corporate Projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities of decision making processes. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

INTERNSHIP IN FRANCE OR ABROAD

Specialisation course

Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Marseille
Admission level :
International Bachelor's degree - 4 years
CURRICULUM

 

SEMESTER 1

  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Fan experience & stadium management
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*

 

SEMESTER 2

  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French

 

SEMESTER 3

 

STUDY TRIP

 

SPORT TALENT MANAGEMENT CERTIFICATE

 

PROFESSIONAL THESIS OR BUSINESS GAME

 

A SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD

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