Curriculum "Sport - International sport & event management"

FUNDAMENTALS OF MANAGEMENT

• Innovative strategies for sustainable entrepreneurship
• Financial performance management
• Business & sustainability: transition & durability
• Public speaking, visual communication & design
• Data management
• Marketing reconsidered
• Team management & inclusivity
• Ecological challenges & organisational management

EXPERT SKILLS

• 2 pre-specialisation courses in international sport & event management

LEARNING BY DOING

• Impact project: Transition, sustainability or inclusivity

REAL-WORLD SCENARIOS

• Case studies: Decarbonation & business methodology
• Corporate Project:
  A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

ADDITIONAL COURSES

• Languages:
  -English / FLE (French as a Foreign Language)
• Hard Skills:
  -TOSA Excel & coding skills
  -TOEIC preparation
  -Orthodidacte
  -Option to spend a semester abroad at a partner university
• Choose your experience:
  -Internship in the UK or abroad
  -Undertake another corporate project

• Commercial business strategies in sport organisation
• Commercial & social sponsorship and operational activations
• Sport media consulting and event communication operational strategy
• Sport career services
• Event, experiential, social and cultural marketing for sport & e-sport
• International sport business projects and business intelligence
• Legal framework for sport competitions and their stakeholders*

• Strategic management and sales & digital marketing in sports organisations
• Brand management in sports organisations
• Fan experience & stadium strategic management
• Corporate social responsibility in sports and destination marketing
• Economics and finance of professional teamsports
• Celebrity & talent marketing management
• Contractual organisation of sport events*

*Courses also available in French

ALUMNI NETWORKING & COACHING

SPORTS EVENT STUDENT EXPERIENCE

FINAL DISSERTATION

SIX-MONTH INTERNSHIP IN FRANCE OR ABROAD