MSc, Master of Science International sport & event management
Official sponsor of talent
Admission level
From Bachelor's degree - 3 years to Bachelor's degree - 4 years, Validation of Personal and Professional Experience (VAPP)
Campus
Marseille
Degree
MSc, Master of Science
Format
Full Time
Intake
September 2025
Language
English
SPORT - International sport & Event Management programme testimonials
A stimulating training
I chose this programme because it was one of the best in Europe in the field of sports, and to have an experience abroad to enhance my English and French skills in order to become more "international". I really appreciated the programme's content, especially because it was among the best in the field of sports marketing. After graduating, I completed an internship at a Swiss company related to sports healthcare. Subsequently, I secured a position as a team manager for a professional basketball team competing in Serie A in Italy. My experience at Kedge was instrumental in providing me with a comprehensive understanding of sports, especially since I interact daily with international professional players, and learning English was crucial.
The best programme in sports
I have always been passionante about the sports business, this is why I joined this programme in 2021. After KEDGE, I found a full-time position in Paris at Octagon France, on the Olympic Games 2024 project, where I help a partner activate their rights. I liked the content of the programme, every subject on the agenda was interesting to me. Also, I really admired the faculty's experience. To me, this is the best programme in sports. In the future, I am keen to stay in France but when you work in the sports industry, it is key to be open for everything and take opportunities. I would advise future MSc students to come in advance, be open-minded, learn the language and stay curious.
Learn from professors that are actual sport industry professionals
"I have been a competitive athlete for most of my life and even after some injuries forced me to stop, my plans to remain in the sport industry didn’t change. KEDGE ISEM offered me the opportunity to learn from professors that are actual sport industry professional and to combine theoretical and practical learning thanks to the many projects that students are asked to work on throughout the master. Studying in France, and in Marseille specifically, allowed me to experience a unique and multicultural environment. Additionally, Marseille offers a multitude of sport viewing opportunities for someone that is passionate about sport. Currently I’m the Brand Project Manager for AS Monaco in Ligue 1. As part of my role, I work on all those project that involve the club’s brand both from a management side and from a strategic development side."
In tune with the key issues in the sport industry today
“The overall pedagogy approach is very much in tune with the key issues in the sport industry today. Students develop a wide range of transferable skills. They also learn how to position themselves favourably and efficiently with prospective employers. The close links maintained by the programme manager with key market players are also central to this professional approach. ”
Internationally recognised sport industry insiders
“The history of the programme shows that our School did not choose to go for a Sport specialisation out of opportunism, but out of conviction. In over 20 years of existence, it attracted many internationally recognised sport industry insiders as guest-lecturers. Concerning the “business management” side of the curriculum, the steady progression of our School in the rankings proves the quality and dedication of our faculty.”
Join the small club of the sport marketing business’ key players
“As a Marketing Manager, my job consists in developing the commercial strategy of the club. I supervise the Marketing Activations department for each partner in order to provide added and personalized value to their investment. Managing the partners of AS Monaco means being proactive, optimizing each association of image, demonstrating creativity and telling a real story to everyone. The ISEM was the shortest program I followed during my graduate studies but it is certainly the most interesting and the most complete of all. I met many professionals of the sector, got in touch with students who are now my contacts on different projects... ISEM paved me the way to the sport business and allowed me to join the small club of the sport marketing business’ key players.“
Academic and professional expertise
“Since 2001, the Sport Carriere recruitment company that I have founded and I run assists the students of the Sport MSc. The courses given by KEDGE Business School combine academic and professional expertise in a very competitive market and requires differentiating skills. The professional expertise of teachers and speakers who turn out to be key players in both the academic and professional life in the ecosystem of the sport business makes the apprenticeship of sport marketing and management jobs special. The educational choice to train future professionals of sport marketing and management by integrating high level courses in sport law also meets a strong demand in the job market. The value of a diploma is measured by observing the future career of graduates and the reputation of trainers. My job as a recruiter for many French and international sport organizations leads me to work with these people even outside the class rooms and demonstrates the notoriety of an high-profile degree in the French and international scale.”
