Marketing Download CV

Hervé REMAUD is a Senior Professor of Marketing at Kedge Business School and an Adjunct Senior Researcher at the Ehrenberg-Bass Institute for Marketing Science. He holds a PhD in Agricultural and Agrofood Management from the National School for Agronomic Engineers in Montpellier (France) and his research areas mainly relate to the wine and spirits industry, focusing on the interface between consumers' behaviour and the marketing strategies of wine firms. 

    Recent publications
    Publication Year of publication Type of publication
    Livat, F. & Remaud, H. (2018). Factors Affecting Wine Price Mark-up in Restaurants. Journal of Wine Economics, 13 (2), 144-159 2018 Refereed Article
    Ouvrard S., Remaud H. & Taplin I. (2018). The Bordeaux classified growth system: a strong legacy. chap. 12 in Martin Quinn & Joao Oliveira (eds.) Accounting for Alcohol, an Accounting History of Brewing, Distilling and Viniculture, Routledge, August, 320 p. 2018 Chapter
    Celhay, F., Remaud, H. (2018). What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes, Food Quality and Preference, 65, February, 129-145 2018 Refereed Article
    Steve GOODMAN ; Hervé REMAUD, « Store choice: How understanding consumer choice of ‘where’ to shop may assist the small retailer », Journal of Retailing and Consumer Services, vol. 23, March 2015, pp. 118–124 http://dx.doi.org/10.1016/j.jretconser.2014.12.008 2015 Refereed Article
    Simone MUELLER ; Hervé REMAUD "Impact of corporate social responsibility claims on consumer food choice", British Food Journal, special issue on corporate social responsibility in the food sector, vol. 115, n°1, 2013, pp. 142-166 2013 Refereed Article
    Hervé REMAUD ; Philippe DUNOGUIER “Recovering from Bankruptcy: Towards a New Marketing Strategy for Mont Tauch Cooperative”, in Pierre Mora (coord.), Case Studye Studies in Wine Business Management, San Francisco (USA) : The Wine Appreciation Guild, September 2013 2013 Chapter
    Lucie SIRIEIX ; Marion DELANCHY ; Hervé REMAUD ; Lydia ZEPEDA ; Patricia GURVIEZ. “Consumers’perceptions of individual and combined sustainable food labels: a UK pilot investigation”, International Journal of Consumer Studies, vol. 37, n°2, pp. 143–151, March 2013 2013 Refereed Article
    Hervé REMAUD; Lucie SIRIEIX. « Les vins éco-labellisés face aux vins conventionnels en France et en Australie : quelle perception des consommateurs et quelles implications marketing ? », Décisions Marketing, n°67, juillet-septembre 2012, pp. 23-35 2012 Refereed Article
    MUELLER, Simone ; REMAUD, Hervé ; CHABIN, Yann. "How strong and generalisable is the Generation Y effect? A cross-cultural study for wine", International Journal of Wine Business Research, vol. 23, n°2, 2011, pp. 125-144 2011 Refereed Article
    SIRIEX, Lucie ; REMAUD Hervé et al. "Determinants of restaurant's owners/manager selection of wines to be offered on the wine list", Journal of Retailing and Consumer services, vol. 18, n°6, nov. 2011, pp. 500-508 2011 Refereed Article
    REMAUD, Hervé. Le modèle des wineries des nouveaux pays producteurs, In Hannin H., Couderc J.-P., D'Hauteville F., Montaigne E. La vigne et le vin, La documentation Française, octobre 2010, 240 p. 2010 Chapter
    REMAUD Hervé, CHABIN Yann, MUELLER Simone, 2010, "Do consumers value sustainable claims? An international comparison", Bulletin de l'OIV, vol. 83, nº 956-957-958, Octobre-Novembre-Décembre 2010 2010 Refereed Article
    Kedge Insights
    Insights Others authors Category Expertise
    Sarkozy, Juppé, Hollande, Valls… et si les responsables politiques étaient des marques None Published in The Conversation
    Back to top