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Hervé REMAUD

Marketing

MBA Program Director

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Hervé REMAUD is a Senior Professor of Marketing at Kedge Business School and Director of KEDGE Global Executive MBA. He holds a PhD in Agricultural and Agrofood Management from the National School for Agronomic Engineers in Montpellier (France) and his research areas mainly relate to the wine and spirits industry, focusing on the interface between consumers' behaviour and the marketing strategies of wine firms. 

    Recent publications
    Publication Year of publication Type of publication
    PETERS, K., H.REMAUD, "Factors influencing cosumber menu-item selection in a restaurant context", Food Quality and Preference, 2020, vol. 82, pp. 103887 2020 Journal article
    OUVRARD, S., H.REMAUD, I.TAPLIN, "The Bordeaux Classified Growth System: a strong legacy" in Accounting for Alcohol, an Accounting History of Brewing, Distilling and Viniculture., Martin Quinn & Joao Oliveira Ed., Routledge, chap. 12, pp. 206-222, 2018 2018 Book chapter
    CELHAY, F., H.REMAUD, "What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes", Food Quality and Preference, 2018, vol. 65, pp. 129-145 2018 Journal article
    LIVAT, F., H.REMAUD, "Factors Affecting Wine Price Mark-up in Restaurants", Journal of Wine Economics, 2018, vol. 13, no. 2, pp. 144-159 2018 Journal article
    GOODMAN, S., H.REMAUD, "Store choice: How understanding consumer choice of ‘where’ to shop may assist the small retailer", Journal of Retailing and Consumer Services, 2015, vol. 23, pp. 118-124 2015 Journal article
    Pedagogy

    Marketing

    Kedge Insights
    Insights Others authors Category Expertise
    Sarkozy, Juppé, Hollande, Valls… et si les responsables politiques étaient des marques None Published in The Conversation
    Marketing & new consumption
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