Hervé REMAUD

Marketing

MBA Programs Director

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herve.remaud@kedgebs.com

Hervé REMAUD is a Senior Professor of Marketing at Kedge Business School and Director of KEDGE International MBA programmes. He holds a PhD in Agricultural and Agrofood Management from the National School for Agronomic Engineers in Montpellier (France) and his research areas mainly relate to the wine and spirits industry, focusing on the interface between consumers' behaviour and the marketing strategies of wine firms. 

    Recent publications
    Publication Year of publication Type of publication
    LIVAT, F., D. MARKS, H. REMAUD, "Wining and dining out: on understanding restaurant wine lists", Food, Culture & Society, 2024 2024 Journal article
    HIGUET, M., H. REMAUD, "Do wine buyers behave differently in brick and mortar versus online stores?", British Food Journal, 2023, vol. 125, no. 6, pp. 1968-1984 2023 Journal article
    LIVAT, F., H. REMAUD, A. MCHALE, "The puzzle of wine price in restaurants", Wine Business Journal, 2023 2023 Journal article
    LIVAT, F., H. REMAUD, "Do wine judges give higher scores to wines made with less-known grape varieties?", International Journal of Entrepreneurship and Small Business, 2021, vol. 44, no. 2, pp. 106-117 2021 Journal article
    CORSI, A., H. REMAUD, "How wine is really purchased? A systematic multi-country, multi panel analysis", Current Opinion in Food Science, 2020, vol. 33, pp. 78-84 2020 Journal article
    PETERS, K., H. REMAUD, "Factors influencing cosumber menu-item selection in a restaurant context", Food Quality and Preference, 2020, vol. 82, pp. 103887 2020 Journal article
    OUVRARD, S., H.REMAUD, I.TAPLIN, "The Bordeaux Classified Growth System: a strong legacy" in Accounting for Alcohol, an Accounting History of Brewing, Distilling and Viniculture., Martin Quinn & Joao Oliveira Ed., Routledge, chap. 12, pp. 206-222, 2018 2018 Book chapter
    CELHAY, F., H.REMAUD, "What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes", Food Quality and Preference, 2018, vol. 65, pp. 129-145 2018 Journal article
    LIVAT, F., H.REMAUD, "Factors Affecting Wine Price Mark-up in Restaurants", Journal of Wine Economics, 2018, vol. 13, no. 2, pp. 144-159 2018 Journal article
    Teaching domains

    Marketing

    Methodology

    Research domains

    Agri-food business

    Marketing

    Consumer Behavior

    Methodology

    Kedge Insights
    Insights Others authors Category Expertise
    Sarkozy, Juppé, Hollande, Valls… et si les responsables politiques étaient des marques None Published in The Conversation
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