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Neva Bojovic is Assistant professor of Strategy at Kedge Business School in Bordeaux, since September 2019. She defended her PhD at Grenoble Ecole de Management and she is a PhD candidate at Université Savoie Mont Blanc, IREGE lab in France. Her research is focused on how organizations manage emergence of new technologies, especially on the issues of commercialization of new technology and business models. She is also interested in strategic experimentation and how it impacts processes inside and outside organizations. Neva has professional experience as a manager in media industry.