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Olivier GERGAUD

Accounting, Finance & Economics

Head of the Food, Wine & Hospitality Center of Excellence

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Olivier Gergaud is Professor of Economics at KEDGE Business School and affiliate researcher at LIEPP in Sciences Po Paris. He holds a Ph.D. from the University of Reims, 2000 and an accreditation to supervise research from Sciences-Po Paris, 2009. His research areas are Cultural Economics, Wine Economics, Sports Economics, Economics of Pro-Social Behavior and Restaurants Economics. He has been visiting professor at different European (Sciences Po Paris, Université Libre de Bruxelles) and North American universities (NYU, UCLA, HEC Montréal). He has been awarded several prizes including the President's prize during the 12th International Conference of the Association for Cultural Economics International (ACEI) and a Certificate of Merit for his Ph.D. from the French Economic Association. Olivier Gergaud has published several papers on different topics in applied economics, some of which appeared in international journals such as Economic Journal, Economic Inquiry, Journal of Portfolio Management, Family Business Review, Journal of Sports Economics, Journal of Wine Economics, Journal of Cultural Economics and got substantial coverage in the media (e.g., The New York Times, The Guardian, The Sunday Telegraph, The Washington Post, The Los Angeles Times, Financial Time, Le Monde, France 5, etc.). In addition, he serves on the Editorial Advisory Board of the Journal of Wine Economics and on the Editorial Board of the Journal of Prediction Markets.?

    Recent publications
    Publication Year of publication Type of publication
    BARKEMEYER, R., C.FAUGERE, O.GERGAUD, L.PREUSS, "Media attention to large-scale corporate scandals: Hype and boredom in the age of social media", Journal of Business Research, 2020, vol. 109, pp. 385-398 2020 Journal article
    GERGAUD, O., E.POMARICI, R.VECCHIO, "Sparkling wines future in the USA: Insights from the industry" Forthcoming International Journal of Entrepreneurship and Small Business 2020 Journal article
    GERGAUD, O., V.GINSBURGH, "Google Trends Data" in Handbook of Cultural Economics., Ruth Towse & Trilce Navarrete Hernandez Ed., Edward Elgar Publishing, pp. 266-278, 2020 2020 Book chapter
    DUMAY, A., O.GERGAUD, M.ROY, J.HUGOT, "Is Crohn’s Disease the Price to Pay Today for Having Survived the Black Death?", Journal of Crohn's and Colitis, October 2019, vol. 13, no. 10, pp. 1318-1322 2019 Journal article
    FRANÇOIS, A., O.GERGAUD, "Is civic duty the solution to the paradox of voting?", Public Choice, 2019, vol. 180, no. 3-4, pp. 257–283 2019 Journal article
    GERGAUD, O., F.LIVAT, H.SONG, "Terrorism and Wine Tourism: The Case of Museum Attendance", Journal of Wine Economics, 2018, vol. 13, no. 4, pp. 375-383 2018 Journal article
    RICKARD, B., O.GERGAUD, S.HO, F.LIVAT, H.SHUAY-TSYR, "Trade liberalization in the presence of domestic regulations: public policies applied to EU and U.S. wine markets", Applied Economics, 2018, vol. 50, no. 18, pp. 2028-2047 2018 Journal article
    COUPE, T., O.GERGAUD, A.NOURY, "Biases and Strategic Behaviour in Performance Evaluation: The Case of the FIFA's best soccer player award", Oxford Bulletin of Economics and Statistics, 2018, vol. 80, no. 2, pp. 358-379 2018 Journal article
    GERGAUD, O., V.GINSBURGH, "Natural endowments, production technologies and the quality of wines. Does terroir matter?" in Handbook of the Economics of Wine., Ashenfelter, O., Gergaud, O., Storchmann, K., Ziemba, W. Eds, World Scientific, vol. 1, chap. 4, pp. 97-118, 2018 2018 Book chapter
    FRICK, B., O.GERGAUD, P.MATIC, "The Revenue Potential of Product Differentiation: Empirical Evidence From the Croatian Restaurant Industry", Journal of Gastronomy and Tourism, 2017, vol. 2, no. 4, pp. 259-271 2017 Journal article
    GERGAUD, O., F.LIVAT, B.RICKARD, F.WARZYNSKI, "Evaluating the net benefits of collective reputation: The case of Bordeaux wine", Food Policy, 2017, vol. 71, pp. 8-16 2017 Journal article
    PLANTINGA, A., O.GERGAUD, A.RINGEVAL-DELUZE, "Anchored in the past: Persistent price effects of obsolete vineyard ratings in France", Journal of Economic Behavior & Organization, 2017, vol. 133, pp. 39-51 2017 Journal article
    FAUGERE, C., O.GERGAUD, "Business ethics searches: A socioeconomic and demographic analysis of U.S. Google Trends in the context of the 2008 financial crisis", Business Ethics: A European Review, 2017, vol. 26, no. 3, pp. 271-287 2017 Journal article
    GERGAUD, O., V.GINSBURGH, "Measuring the Economic Effects of Events Using Google Trends" in Enhancing Participation in the Arts in the EU: Challenges and Methods., V.M., Ginsburgh, V., Mazza, I., O'Hagan, J., Prieto-Rodriguez, J. Eds, Springer International Publishing, pp. 337-356, 2017 2017 Book chapter
    GERGAUD, O., V.GINSBURGH, "Google Trends: un outil pour l’évaluation économique d’évènements culturels?" in Évaluer les politiques publiques de la culture., Ed., Ministère de la Culture, pp. 17-43, 2016 2016 Book chapter
    DELMAS, M., O.GERGAUD, J.LIM, "Does Organic Wine Taste Better? An Analysis of Experts' Ratings", Journal of Wine Economics, 2016, vol. 11, no. 3, pp. 329-354 2016 Journal article
    GERGAUD, O., W. T.ZIEMBA, "Great Investors: Their Methods, Results and Evaluation" in Great Investment Ideas., William T Ziemba Ed., World Scientific, pp. 175-212, 2016 2016 Book chapter
    GERGAUD, O., Y.NICOLAS, "Évaluer les politiques publiques de la culture: éclairages économiques et méthodologiques" in Évaluer les politiques publiques de la culture., Ed., Ministère de la Culture, chap. Introduction, pp. 7-16, 2016 2016 Book chapter
    GERGAUD, O., Y.NICOLAS, Évaluer les politiques publiques de la culture, Ministère de la Culture, Paris, France, 2016 2016 Book
    LUNARDO, R., O.GERGAUD, F.PECHEUX LIVAT, "Celebrities as human brands: an investigation of the effects of personality and time on celebrities’ appeal", Journal of Marketing Management, 2015, vol. 31, no. 5-6, pp. 685-712 2015 Journal article
    GERGAUD, O., K.STORCHMANN, V.VERARDI, "Expert opinion and product quality: Evidence from new york city restaurants", Economic Inquiry, 2015, vol. 53, no. 2, pp. 812-835 2015 Journal article
    Pedagogy

    Economics

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    Au pays de la gastronomie, qui sauvera le secteur de la restauration ? None Published in The Conversation
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    Michelin : quand distinction rime avec pression None Paru dans HBR
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    Guide Michelin : le revers des étoiles None Expert’s view
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    Une brève histoire du temps humain None Published in The Conversation
    Creative Industries & Culture
    Le vote pour le Ballon d’or est à la fois biaisé… et juste None Published in The Conversation
    Marketing & new consumption
    Des vertus du vin bio None Publication highlight
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