Accounting, Finance, Economics

Head of the Wine & Spirits Research Center

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Olivier Gergaud is Professor of Economics at KEDGE Business School and affiliate researcher at LIEPP in Sciences Po Paris. He holds a Ph.D. from the University of Reims, 2000 and an accreditation to supervise research from Sciences-Po Paris, 2009. His research areas are Cultural Economics, Wine Economics, Sports Economics, Economics of Pro-Social Behavior and Restaurants Economics. He has been visiting professor at different European (Sciences Po Paris, Université Libre de Bruxelles) and North American universities (NYU, UCLA, HEC Montréal). He has been awarded several prizes including the President's prize during the 12th International Conference of the Association for Cultural Economics International (ACEI) and a Certificate of Merit for his Ph.D. from the French Economic Association. Olivier Gergaud has published several papers on different topics in applied economics, some of which appeared in international journals such as Economic JournalEconomic InquiryJournal of Portfolio ManagementFamily Business ReviewJournal of Sports EconomicsJournal of Wine EconomicsJournal of Cultural Economics and got substantial coverage in the media (e.g., The New York Times, The Guardian, The Sunday Telegraph, The Washington Post, The Los Angeles Times, Financial Time, Le Monde, France 5, etc.). In addition, he serves on the Editorial Advisory Board of the Journal of Wine Economics and on the Editorial Board of the Journal of Prediction Markets.​

    Recent publications
    Publication Year of publication Type of publication
    Rickard, B., Gergaud, O., Shuay-Tsyr Ho, S.-T., Livat, F. (2018). Trade liberalization in the presence of domestic regulations: Impacts of the EU-U.S. free trade agreement on wine markets. Applied Economics, 50 (18), 2028-2047 2018 Refereed Article
    Ashenfelter, O., Gergaud, O., Storchmann, K., Ziemba, W. (2018). Handbook of the Economics of Wine, vol. 1 & 2. Singapore: World Scientific Editions, ISBN: 978-981-4740-57-9, 900 p. 2018 Book
    Coupe, T., Gergaud, O., Noury, A. (2018). Biases and Strategic Behavior in Performance Evaluation: The Case of the FIFA’s best soccer player award. Oxford Bulletin of Economics and Statistics, 80 (2), April, 358-379 2018 Refereed Article
    Frick, B., Gergaud, O., Matic, P. (2017). The Revenue Potential of Product Differentiation: Empirical Evidence From the Croatian Restaurant Industry. Journal of Gastronomy and Tourism, 2 (4), October 2017, 259-271 2017 Refereed Article
    Plantiga, A., Gergaud, O., Ringeval-Deluze, A. (2017). Anchored in the Past: Persistent Price Effects of Obsolete Vineyard Ratings in France. Journal of Economic Behavior & Organization, 133, January, 39-51 2017 Refereed Article
    Faugere, C., Gergaud, O. (2017). Business Ethics Searches: A Socio-Economic and Demographic Analysis of U.S. Google Trends in the Context of the 2008 Financial Crisis. Business Ethics: A European Review, 26 (3), July, 274-287 2017 Refereed Article
    Gergaud, O., Livat, F., Rickard, B., Warzynski, F. (2017). Evaluating the net benefits of collective reputation: The case of Bordeaux Wine. Food Policy, 71, August, 8–16 2017 Refereed Article
    Gergaud, O., Livat, F., Rickard, B., Warzynski, F. (2017). Evaluating the net benefits of collective reputation: The case of Bordeaux Wine. Food Policy, 71, August, 8–16 2017 Refereed Article
    Gergaud, O., Ginsburgh, V. (2017). Measuring the Economic Effects of Events Using Google Trends, pp. 337-356. In Ateca-Amestoy, V.M., Ginsburgh, V., Mazza, I., O'Hagan, J., Prieto-Rodriguez, J. (Eds.), Enhancing Participation in the Arts in the EU: Challenges and Methods, Springer Verlag, ISBN 978-3-319-09095-5 2017 Chapter
    Delmas, M., Gergaud, O. (2016). Does organic wine taste better? An analysis of experts’ ratings. Journal of Wine Economics, 11 (3), 329-354 2016 Refereed Article
    Renaud LUNARDO ; Olivier GERGAUD ; Florine LIVAT-PÉCHEUX (2015) Celebrities as human brands: An investigation of the effects of personality and time on celebrities' appeal", Journal of Marketing Management, Special Issue on Celebrity Convergence & Transformation, vol. 31, n°5-6, 685-712 2015 Refereed Article
    Olivier GERGAUD ; Karl STORCHMANN ; Vincenzo VERARDI (2015) Expert Opinion and Product Quality: Evidence from New York City Restaurants. Economic Inquiry, Vol. 53, n°2, 812–835 2015 Refereed Article
    Magali DELMAS ; Olivier GERGAUD, “Sustainable Certification for Future Generations: the Case of the Wine Industry”, Family Business Review, Vol. 27, n°3, 228-243. 2014 Refereed Article
    Olivier GERGAUD ; Tom COUPE "Suspicious Blood and Performance in Professional Cycling", Journal of Sports Economic, vol. 14, n°5, 1 October 2013, pp. 546-559 2013 Refereed Article
    Olivier GERGAUD ; Victor GINSBURGH ; Florine LIVAT. « Success of Celebrities: Talent, Intelligence or Beauty? », Economics Bulletin,vol. 32, issue 4, 2012, pp. 3120-3127 2012 Refereed Article
    Olivier Gergaud and William T. Ziemba . Great Investors: Their Methods, Results, and Evaluation, Journal of Portfolio Management, Summer 2012, Vol. 38, No. 4: pp. 128–147 2012 Refereed Article
    Les stratégies de différenciation des produits par la télévision. Une analyse économétrique des caractéristiques des films financés par les chaînes, with F. Benhamou & N. Moureau, Economie et Prévision, 2009, 188(2), 101-112. 2009 Refereed Article
    Kedge Insights
    Insights Others authors Category Expertise
    Michelin : quand distinction rime avec pression None Paru dans HBR
    Wine and Spirits
    Does organic wine taste better? None Video publication
    Wine and Spirits
    Guide Michelin : le revers des étoiles None Expert’s view
    Wine and Spirits
    Une brève histoire du temps humain None Published in The Conversation
    Creative Industries & Culture
    Le vote pour le Ballon d’or est à la fois biaisé… et juste None Published in The Conversation
    Des vertus du vin bio None Publication highlight
    Wine and Spirits
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