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Robin Canniford is senior professor of marketing at KEDGE Business School. His research investigates the construction and effects of markets conceived of as complex material-semiotic systems that span a variety of scales. His research has been published in the Journal of Marketing; Journal of Consumer Research; Sociology; and Marketing Theory. His most recent work investigates how 'social atmospheres' are created at mega-events. Prior to joining Kedge Business School he has worked with the University of Melbourne, Australia; the University of Exeter, UK; and the National Health Service, UK.

    Recent publications
    Publication Year of publication Type of publication
    HILL, T., R. CANNIFORD, G. ECKHARDT, "The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres", Journal of Marketing, 2022, vol. 86, no. 3, pp. 121–139 2022 Journal article
    ROJAS-GAVIRIA, P., R. CANNIFORD, "Poetic meditation: (re)presenting the mystery of the field", Journal of Marketing Management, 2022, vol. 38, no. 15-16, pp. 1821-1831 2022 Journal article
    FRANCO, P., R. CANNIFORD, M. PHIPPS, "Object-oriented marketing theory", Marketing Theory, 2022, vol. 22, no. 3, pp. 401-420 2022 Journal article
    DOLBEC, P.-Y., E. FISCHER, R. CANNIFORD, "Something old, something new: Enabled theory building in qualitative marketing research", Marketing Theory, 2021, vol. 21, no. 4, pp. 443-461 2021 Journal article
    HILL, T., R. CANNIFORD, P. MILLWARD, "Against: Mobilising Protest Movements in Social Media", Sociology - The Journal of the British Sociological Association, 2018, vol. 52, no. 4, pp. 688-708 2018 Journal article
    CANNIFORD, R., K. RIACH, T. HILL, "Nosenography: How smell constitutes meaning, identity and temporal experience in spatial assemblages", Marketing Theory, 2018, vol. 18, no. 2, pp. 234-248 2018 Journal article
    Teaching domains


    • Cultural Marketing
    • Branding


    • Ethnography & Qualitative Data Analysis
    Research domains

    Consumer Culture Theory

    Sports & Events Management

    Consumer Behavior