Dr. Sabine Boesen-Mariani is an Associate Professor of Marketing at KEDGE Business School. Combining academic expertise with in-company experience, she has a PhD in Marketing and Consumer Psychology from the University of Grenoble. Her career includes over 20 years of applied research, notably 12 years at Danone Nutricia Research, where she led initiatives in sustainable and health-focused consumer behavior, product design, and innovation. Her current research explores strategies to promote sustainable consumer habits and the integration of artificial intelligence in societal transitions. Sabine's interdisciplinary approach bridges academic rigor and practical insights, contributing to the sustainable transformation of organizations and markets.