Sabine BOESEN MARIANI

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sabine.boesenmariani@kedgebs.com

Dr. Sabine Boesen-Mariani is an Associate Professor of Marketing at KEDGE Business School. Combining academic expertise with in-company experience, she has a PhD in Marketing and Consumer Psychology from the University of Grenoble. Her career includes over 20 years of applied research, notably 12 years at Danone Nutricia Research, where she led initiatives in sustainable and health-focused consumer behavior, product design, and innovation. Her current research explores strategies to promote sustainable consumer habits and the integration of artificial intelligence in societal transitions. Sabine's interdisciplinary approach bridges academic rigor and practical insights, contributing to the sustainable transformation of organizations and markets.

    Recent publications
    Publication Year of publication Type of publication
    JANE EMMA MACHIN, J., A. ANN MIRABITO, J. JOSEPHINE GO JEFFERIES, S. BOESEN MARIANI, S. SIMONA RADU, N. NADINA LUCA, R. RIIKKA MURTO, M. MINE ÜÇOK HUGHES, M. MELEA PRESS, R. RAISA TASNEEM ZAMAN, M. MARK KAY, P. PATTY DOUGLAS, V. VANESSA S. KLEINHEINZ, "The Myth of the Average Consumer: Toward a Neuropluralist Understanding of Consumer Behavior", Journal of Public Policy & Marketing, 2026 2026 Journal article
    CAROLINA O.C. WERLE, C., S. BOESEN MARIANI, "Integrating Dietitians’ Perspectives and Behavioral Efficacy in Food-Based Dietary Guidelines Implementation", Social Science and Medicine, 2026, vol. 403, pp. 119415 2026 Journal article
    BOESEN MARIANI, S., "Framing Sustainability and Living It: Consumer Experience and Institutional Messaging in the Dutch Deposit Return Scheme", Advances in Consumer Research, 2025, vol. 2, no. 4, pp. 320-331 2025 Journal article
    BOESEN MARIANI, S., L. SANDIM TIDEI DE LIMA - "Greenwashing in Fashion: A Tale of Two Brands—Stella McCartney Versus Boohoo" - 2025, Ivey Publishing, Canada 2025 Case Study
    BAUDOUX, M., I. DUCASSY, S. BOESEN MARIANI - "Voltalia : Sustainable growth and challenges for a company with a mission in renewable energies" - 2025, CCMP, Paris, France 2025 Case Study
    Teaching domains

     

    Research domains

    Consumer Behavior

    Marketing