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Valérie BARBAT

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Valérie Barbat has been a marketing professor at KEDGE Business School since 1998. She holds a doctorate in Management Sciences. She has had professional experience as a researcher. Her courses revolve around three themes: strategic marketing and marketing strategy; strategic decision-making and operations in marketing; and B2B marketing. Her publications are centred primarily on managing supplier relations; the role of business, institutions and employee networks in the development of SMEs; and the marketing decisions within SMEs. She is the author of marketing case studies published in the CCMP.

    Recent publications
    Publication Year of publication Type of publication
    BOUSQUET, F., V.BARBAT, S.PETZOLD DUMEYNIEUX, "La nature stratégique des ressources issues de l’ancrage territorial : proposition d’une grille d’évaluation pour les PME", Revue Internationale PME, 2020, vol. 33, no. 1, pp. 41-73 2020 Journal article
    BARBAT, V., F.BOUSQUET, "Le capital social dans les réseaux de mécénat de compétences", Revue Française de Gestion, 2019, vol. 2, no. 279, pp. 113-127 2019 Journal article
    PETZOLD DUMEYNIEUX, S., V.BARBAT, F.PONS, M.ZINS, "Impact of responsive and proactive market orientation on SME performance: the moderating role of economic crisis perception", Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2019, vol. 36, no. 4, pp. 459-472 2019 Journal article
    BOUSQUET, F., V.BARBAT, "Exemple de spécificité sectorielle : les études d’implantation de points de vente" in Etudes de marché., Ed., Dunod, chap. 8, pp. 263-293, 2018 2018 Book chapter
    BOUSQUET, F., T.VERSTRAETE, V.BARBAT, "La théorie des conventions pour comprendre l’ancrage territorial des PME", Revue de l'Entrepreneuriat, 2018, vol. 17, no. 3-4, pp. 75-102 2018 Journal article
    BOUSQUET, F., V.BARBAT, "L’impact de l’ancrage de l’entreprise sur l’engagement des salariés au sein du territoire", Management & Sciences Sociales, 2018, vol. 24, pp. 116-135 2018 Journal article
    DURRIEU, F., S.PETZOLD DUMEYNIEUX, V.BARBAT - "EAT ME : Maître Prunille à la conquête de la Chine" - 2018, CCMP, France 2018 Case Study
    BARBAT, V., F.BOUSQUET, K.WILSON, "Les perturbations dans les relations d'interdépendance forte", Revue Française de Gestion, 2016, vol. 42, no. 256, pp. 159-179 2016 Journal article
    BOUSQUET, F., V.BARBAT, T.VERSTRAETE, "Influence des préférences de l'entrepreneur sur la dynamique de l'ancrage territorial", Gestion 2000, 2016, vol. 33, pp. 53-74 2016 Journal article
    BARBAT, V., S.PETZOLD DUMEYNIEUX, F.BOUSQUET - "DOLIMA: quelle stratégie marketing pour une marque sénégalaise soutenue par Danone ?" - 2015, CCMP 2015 Case Study
    WILSON, K., V.BARBAT, "The Supply Chain Manager as Political-Entrepreneur?", Industrial Marketing Management, 2015, vol. 49, pp. 67-79 2015 Journal article
    Pedagogy

     

    Kedge Insights
    Insights Others authors Category Expertise
    Les perturbations dans les relations d'interdépendance forte None Publication highlight
    Marketing & new consumption
    Effets des préférences personnelles de l'entrepreneur sur la dynamique de l'ancrage territorial None Publication highlight
    Innovation & Entrepreneurship
    Are supply chain managers morphing into political entrepreneurs? None Publication highlight
    Supply Chain
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