This programme offered on the Bordeaux, Paris and Marseille campuses offers a global and innovative approach to marketing professions. In line with the new expectations of recruiters, it opens up 6 tracks of expertise allowing the development of a dual managerial and strategic skill while providing an experiential, know-how-based pedagogy.
Discover the Marketing & New Consumption Expertise Centre
The centre of excellence for marketing and new consumption brings together researchers working on consumer culture, brand management, digital marketing and the organisation of B-to-B relations. New forms of relational, digital, social and cultural consumption are at the heart of our centre of excellence's research.