MSc Marketing ventures into "Discovery Days"

As part of the MSc Marketing programme at KEDGE, the "Discovery Days" recently provided a rewarding immersion into the professional world for students from the three campuses in Marseille, Bordeaux, and Paris. This event, which took place from 25 to 26 January, allowed students to connect with renowned companies operating in various strategic sectors.

Exploring key regional players

By bringing together over 100 students outside the academic sphere, the Discovery Days - held for the second time this year - played a crucial role in shaping the future graduates of the Master of Science in marketing, opening up new perspectives and strengthening essential skills to tackle industry challenges.

On each campus, company visits provided students with a comprehensive overview, covering history, brand evolution, manufacturing processes, marketing strategies, and logistics. They also gained a better understanding of brands' commitment to product quality, as well as issues of innovation, internal operations, and communication campaigns. The following companies were presented to them during the Discovery Days:


  • American Vintage: Fashion brand founded in 2005, based in Marseille and renowned for its iconic style and innovative collections.
  • Maison Ferroni: Spirits brand based in Marseille, famous for its high-quality artisanal creations and rich heritage in local traditions.
  • Lectra: French leader operating in the fields of space electronics, defense, security, and land transportation.


  • Lectra: Innovative technology company offering digital transformation solutions for the fashion, furniture, and automotive industries.
  • Decathlon: Sports retail giant, offering a wide range of quality products to meet the needs of amateur and professional athletes.


  • VEEPEE: Online sales group offering exclusive event sales on a variety of branded products.
  • BETC: International communication agency renowned for its creative expertise and influence in the advertising and marketing communication field.

Beyond company visits, the "Discovery Days" provided students with the opportunity to strengthen their team cohesion through collective activities: thematic workshops, exchange sessions, and team-building activities enriched their experience and strengthened the bonds between the different campuses of the programme. This new highlight of the curriculum also opens up career opportunities - internships, jobs, networking - for future graduates.