A forward-thinking programme shaping the future of cultural and creative tourism
Launching in September 2026 on the Paris campus, the MSc Creative Tourism Management is a full-time, English-taught programme developed and delivered by KEDGE Arts School, KEDGE’s academic centre dedicated to arts, culture, and creative industries. Under the direction of Director Anne Gombault, it has been designed to address the global shift toward creative, experience-driven, and sustainable tourism models.
By combining cultural expertise, creative industries insights, and tourism innovation, the programme aims to prepare the next generation of professionals shaping tomorrow’s visitor experiences and creative destinations.
A curriculum rooted in creativity, culture, and innovation
As a programme of KEDGE Arts School, the MSc benefits from the strong academic foundations of one of Europe’s leading teaching and research ecosystems in arts and creative industries management.
Students follow a comprehensive curriculum that includes:
- Tourism design
- Creative tourism marketing
- Creative tourism management
- Arts tourism
- Heritage & culture tourism
- Slow & nature tourism
Hands-on learning is central: students engage in workshops with destinations and cultural brands, live case studies, field immersion, and real-world consulting projects.
French and international immersion through creative territories
Leveraging KEDGE Arts School’s extensive network, the programme incorporates multiple learning expeditions across emblematic creative regions in France:
Provence (Avignon, Arles) – cultural heritage, festivals, and creative placemaking
Corsica (Ajaccio, Bastia) – identity, craft, and territorial storytelling
Basque Country (Biarritz, Bayonne) – gastronomy, lifestyle, and creative industries
An immersive and transformational pedagogy
In line with KEDGE Arts School’s educational philosophy, the MSc Creative Management is built on transformational learning. Students develop both professional capabilities and personal perspectives through immersive, reflective, and experience-based teaching.
This approach allows them to:
- Build creative, entrepreneurial, and managerial competencies
- Understand the hybridisation of tourism and creative industries
- Design innovative tourism offerings across multiple creative sectors
- Master experiential, visitor-centred, and sustainable tourism approaches
- Master experiential, visitor-centred, and sustainable tourism approaches
- Strengthen intercultural sensitivity and global awareness
The programme attracts a diverse cohort of students from business, tourism, social sciences, cultural studies, and arts backgrounds, reinforcing creativity through interdisciplinarity.
Career pathways across tourism, culture, and creative industries
As part of KEDGE Arts School, the programme benefits from a well-established network of partners and a strong employability record across the creative industries.
Graduates may join the following field of activity to name but a few:
- Tourist destinations: tourist offices, tourism development agencies, agencies specialising in tourism innovation
- Travel agencies and platforms
- Cultural and creative businesses: museums, heritage sites, cultural centres
