Curriculum "Creative Tourism Management"

Semester 1 

• Strategic thinking
• Financial performance 
• Data management
• Generative bootcamp (artificial intelligence)
• Public speaking
• Visual communication & sustainable impact

Semester 2 

• Business & socio-ecological transitions
• Sustainable environment for organisations
• Team management
• Human & AI collaboration
• Business & climate change
• Open Innovation Challenge (corporate project)

Pre-specialisation courses

• Marketing reconsidered
• Design culture
• Contemporary arts & culture

Additional content

• 4-month internship (in France or abroad) or academic partnership

• Tourism Design
• Creative Tourism Marketing
• Creative Tourism Management
• Creative Tourism Strategy
• Creative territories
• Creative Tourism Research

• Arts Tourism
• Heritage & Culture Tourism
• Slow & Nature Tourism
• Taste Tourism
• Entertainment Tourism
• Sport & Adventure Tourism 

• Creative expeditions in France: Provence (Avignon, Arles), Corsica (Ajaccio, Bastia), Basque Country (Biarritz, Bayonne)
• Creative world: Spain (Andalusia, Bilbao)
• Micro-adventure projects
• International seminar
• Masterclasses
• Immersive pedagogy
• Workshops
• 6-month internship in the tourism sector
• Applied research thesis

Degree requirements:

All degree requirements must be successfully completed. The awarding of the diploma will be confirmed by the examination board.

Assessment methods:

Evaluation methods may include a variety of approaches such as case studies, presentations, practical exercises, written tests, group projects, and oral assessments. These diverse methods allow for a comprehensive and in-depth evaluation of the skills and knowledge acquired.