Digital Marketing & Sales

Become the digital do-it-all

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Curriculum "Digital Marketing and Sales"

Admission level

Degree

Short Track

Admission level:

Bachelor's degree - 4 years
 
Master of Science (MSc)

19,900€ - 1 year

Degree:

MSc, Master of Science

Long Track

Admission level:

Bachelor's degree
Regular Pathway

8,500€ - 1 year

Master of Science (MSc)

19,900€ - 1 year

Degree:

MSc, Master of Science

CONDENSED TRACK

Admission level:

Bachelor's degree
Fast Pathway

8,500€ - 4 months

Master of Science (MSc)

19,900€ - 1 year

Degree:

MSc, Master of Science

Short Track

Admission level :
Bachelor's degree - 4 years
Duration :
1 year
Degree :
MSc, Master of Science
Campus :
Marseille
Format :
Full Time
Language :
English

Master of Science (MSc)

Duration :
1 year

The course comprises two components: teaching and work experience.

Teaching

3 Modules, 12 Classes, 360 hours

The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

STRATEGY

  • NICT law and IT Security
  • Business Model & Digital Economy
  • Digital Management Project
  • E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
  • Public speaking*

DESIGN & TECHNOLOGY

  • CMS E-commerce and Search Engine Optimisation (Technique)
  • UX Design and Web Ergonomics
  • Graphic Design - Certification*
  • Video communication/creation (Adobe Premiere Pro)*

DIGITAL MARKETING

  • Digital Strategy & Content Marketing (Inbound, Brand Content)
  • Social Media (Community Management and SMO) and Influence Marketing
  • Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
  • Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
  • Adwords (Certification)

*Also available in French

Practical

The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.

SEMESTER 1

  • Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
  • Soft skills
  • Study Trip
  • Boot Camp
  • Conferences
  • Le Wagon coding training for selected students
  • 1-week drone certification for selected students

SEMESTER 2

  • Job Dating
  • Hackathon
  • Disintegration
  • Boot Camp
  • Conferences

INTERNSHIP FROM 4 TO 6 MONTHS

Long Track

Admission level :
Bachelor's degree
Duration :
1 year
Degree :
MSc, Master of Science
Campus :
Marseille
Format :
Full Time

Regular Pathway

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree
SEMESTER 1

Manager Skills

  • Introduction to business management (Fast Track for Non-Managers)
  • Strategic management
  • Financial performance management
  • Business & Sustainability
  • Public speaking 
  • Visual communication & Design
  • Hard skills
    • TOSA Excel
    • TOEIC
    • Orthodidacte
  • French/English as a foreign language

Expert skills

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking

SEMESTER 2

INNOVATIVE & ENTREPRENEURIAL SKILLS

-Innovation management and entrepreneurship

-Complexity Management

-Coding skills

-Corporate project

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

POSSIBILITY TO COMPLETE ONE SEMESTER ABROAD AT A PARTNER UNIVERSITY

DOUBLE DIPLOMA WITH NOTTINGHAM TRENT UNIVERSITY

Your choice of experience
  • INTERNSHIP in France or abroad
  • PROJECT: Associative, entrepreneurship...
  • LEARNING TRIP ABROAD: You can find a job or take some language courses
  • OTHER CORPORATE PROJECT

Master of Science (MSc)

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille
Admission level :
Bachelor's degree - 4 years

The course is made up of two components: teaching and work experience.

Teaching

3 Modules, 12 Classes, 360 hours

The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

STRATEGY

  • NICT law and IT Security
  • Business Model & Digital Economy
  • Digital Management Project
  • E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
  • Public speaking*

DESIGN & TECHNOLOGY

  • CMS E-commerce and Search Engine Optimisation (Technique)
  • UX Design and Web Ergonomics
  • Graphic Design - Certification*
  • Video communication/creation (Adobe Premiere Pro)*

DIGITAL MARKETING

  • Digital Strategy & Content Marketing (Inbound, Brand Content)
  • Social Media (Community Management and SMO) and Influence Marketing
  • Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
  • Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
  • Adwords (Certification)

*Also available in French

Practical

The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.

SEMESTER 1

  • Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
  • Soft skills
  • Study Trip
  • Boot Camp
  • Conferences
  • Le Wagon coding training for selected students
  • 1-week drone certification for selected students

SEMESTER 2

  • Job Dating
  • Hackathon
  • Disintegration
  • Boot Camp
  • Conferences

INTERNSHIP FROM 4 TO 6 MONTHS

CONDENSED TRACK

Admission level :
Bachelor's degree
Duration :
16 months
Degree :
MSc, Master of Science
Campus :
Marseille
Format :
Full Time
Language :
English

Fast Pathway

Duration :
4 months
Language :
English
Campus :
Marseille Bordeaux

Enter the specialisation year in just a few months by choosing the condensed track that provides the prerequisites in just 4 months.

Bordeaux campus

SUMMER SCHOOL PROGRAMME

Includes business and cultural visits at no additional cost.

5 or 6 courses of your choice among the following list

Supply Chain

  • Design of the Supply Chain 
  • Management of the Supply Chain

Value creation & digital marketing

  • Value creation & brand management
  • Digital Marketing for Entrepreneur
  • Entrepreneurship

Wine tourism

  • French wine industry
  • Oenotourism

 

FUNDAMENTALS & SOFT SKILLS PROGRAMME

3 courses of your choice among the following list

  • Data Management
  • Team Management
  • Video Communication & Design
  • Public Speaking & leadership
  • International Management

CORPORATE PROJECT

The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor

 

French as Foreign Language

Marseille campus

SUMMER SCHOOL PROGRAMME

Includes business and cultural visits at no additional cost.

5 or 6 courses of your choice among the following list

Sports management & marketing

  •          Strategic management & advanced marketing for sport organizations
  •          Sport marketing & communication

Design thinking

  • Managing the creative process
  • Design thinking

      Social business

  •       Social business, territories & innovations
  •       Sustainable entrepreneurship

Global Finance & International Business

  • Global Finance Regulations or Managerial Cost Accounting
  • International Business : A Mediterranean Perspective

Ethics in business and society

  • Ethics in business & society
  • Towards sustainability

FUNDAMENTALS & SOFT SKILLS PROGRAMME

3 courses of your choice among the following list

  • Data Management
  • Team Management
  • Video Communication & Design
  • Public Speaking & leadership
  • International Management

 

 CORPORATE PROJECT

  • The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor.

 

French as Foreign Language

Master of Science (MSc)

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille
Admission level :
Bachelor's degree - 4 years
CURRICULUM

Teaching

 

3 Modules, 12 Classes, 360 hours

The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

STRATEGY

  • NICT law and IT Security
  • Business Model & Digital Economy
  • Digital Management Project
  • E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
  • Public speaking*

DESIGN & TECHNOLOGY

  • CMS E-commerce and Search Engine Optimisation (Technique)
  • UX Design and Web Ergonomics
  • Graphic Design - Certification*
  • Video communication/creation (Adobe Premiere Pro)*

DIGITAL MARKETING

  • Digital Strategy & Content Marketing (Inbound, Brand Content)
  • Social Media (Community Management and SMO) and Influence Marketing
  • Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
  • Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
  • Adwords (Certification)

*Also available in French

Practical

 

The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.

SEMESTER 1

  • Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
  • Soft skills
  • Study Trip
  • Boot Camp
  • Conferences
  • Le Wagon coding training for selected students
  • 1-week drone certification for selected students

SEMESTER 2

  • Job Dating
  • Hackathon
  • Disintegration
  • Boot Camp
  • Conferences

INTERNSHIP FROM 4 TO 6 MONTHS

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