Short Track
Master of Science (MSc)
The course comprises two components: teaching and work experience:
The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.
The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.
Semester 1
3 Modules, 360 hours
STRATEGY
NICT law and IT Security
Business Model & Digital Economy
Digital Management Project
E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
Public speaking*
DESIGN & TECHNOLOGY
CMS E-commerce and Search Engine Optimisation (Technique)
UX Design and Web Ergonomics
Graphic Design - (Adobe Photoshop) Certification*
Creating No-code Apps
Video communication/creation (Adobe Premiere Pro)*
DIGITAL MARKETING
Digital Strategy & Content Marketing (Inbound, Brand Content)
Social Media (Community Management and SMO) and Influence Marketing
Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
Adwords (Certification)
Semester 2
- Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
- Soft skills
- Study Trip & Disintegration
- Boot Camp
- Conferences
- Le Wagon coding training for selected students
- 1-week drone certification for selected students
INTERNSHIP FROM 4 TO 6 MONTHS
Long Track
Pathway Course
SEMESTER 1
Manager Skills
- Introduction to business management (Fast Track for Non-Managers)
- Strategic management
- Financial performance management
- Business & Sustainability
- Public speaking
- Visual communication & Design
- Hard skills
- TOSA Excel
- TOEIC
- Orthodidacte
- French/English as a foreign language
Expert skills
- Marketing
- Digital Experience
- Marketing studies
SEMESTER 2
INNOVATIVE & ENTREPRENEURIAL SKILLS
-Innovation management and entrepreneurship
-Complexity Management
-Coding skills
-Corporate project
CORPORATE PROJECT
A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.
POSSIBILITY TO COMPLETE ONE SEMESTER ABROAD AT A PARTNER UNIVERSITY
DOUBLE DIPLOMA WITH NOTTINGHAM TRENT UNIVERSITY
Your choice of experience
- INTERNSHIP in France or abroad
- PROJECT: Associative, entrepreneurship...
- LEARNING TRIP ABROAD: You can find a job or take some language courses
- OTHER CORPORATE PROJECT
Master of Science (MSc)
The course is made up of two components: teaching and work experience:
The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.
The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.
Semester 1
3 Modules, 360 hours
STRATEGY
- NICT law and IT Security
- Business Model & Digital Economy
- Digital Management Project
- E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
- Public speaking*
DESIGN & TECHNOLOGY
- CMS E-commerce and Search Engine Optimisation (Technique)
- UX Design and Web Ergonomics
- Creating no-code apps
- Graphic Design - Certification*
- Video communication/creation (Adobe Premiere Pro)*
DIGITAL MARKETING
- Digital Strategy & Content Marketing (Inbound, Brand Content)
- Social Media (Community Management and SMO) and Influence Marketing
- Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
- Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
- Adwords (Certification)
*Also available in French
Semester 2
- Onboarding seminar: Disrupt your mind
- Study trip & Disintegration
- Boot camp
- Conferences
- Hackathon
- Le Wagon 2-month coding training for selected students
INTERNSHIP FROM 4 TO 6 MONTHS
