MSc Digital Marketing & sales

Become the digital do-it-all

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  • An early start in January 2022 in the first year or in the specialisation year is possible for this programme Apply now
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CURRICULUM

Admission level

Degree

Short Track

Admission level:

International Bachelor's degree - 4 years
 
Specialisation course

19,900€ - 3 academic semesters

Degree:

Master of Science

Long Track

Admission level:

Bachelor's degree
Pathway course

8,500€ - 2 academic semesters

Specialisation course

19,900€ - 3 academic semesters

Degree:

Master of Science

Short Track

Admission level :
International Bachelor's degree - 4 years
Duration :
3 academic semesters
Degree :
Master of Science
Campus :
Marseille
Format :
Full time
Language :
English

Specialisation course

Duration :
3 academic semesters

The course comprises two components: teaching and work experience.

Teaching

3 Modules, 12 Classes, 360 hours

The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

STRATEGY

  • NICT law and IT Security
  • Business Model & Digital Economy
  • Digital Management Project
  • E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)

DESIGN & TECHNOLOGY

  • CMS E-commerce and Search Engine Optimisation (Technique)
  • UX Design and Web Ergonomics
  • Graphic Design (Adobe Photoshop et Adobe Premiere Pro) - Certification

DIGITAL MARKETING

  • Digital Strategy & Content Marketing (Inbound, Brand Content)
  • Social Media (Community Management and SMO) and Influence Marketing
  • Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
  • Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
  • Adwords (Certification)

Practical

The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.

SEMESTER 1

  • Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
  • Soft skills
  • Study Trip
  • Boot Camp
  • Conferences

SEMESTER 2

  • Job Dating
  • Hackathon
  • Disintegration
  • Boot Camp
  • Conferences

INTERNSHIP FROM 4 TO 6 MONTHS

 

 

Long Track

Admission level :
Bachelor's degree
Duration :
5 academic semesters
Degree :
Master of Science
Campus :
Marseille
Format :
Full time

Pathway course

Format :
Full time
Duration :
2 academic semesters
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree
SEMESTER 1

Manager Skills

  • Introduction to business management (Fast Track for Non-Managers)
  • Strategic management
  • Financial performance management
  • Sustainable development & corporate social responsability
  • Public speaking 
  • Visual communication & Design
  • Hard skills
    • TOSA Excel
    • TOEIC
    • Orthodidacte
    • Coding skills: optional (30h) 
  • Langues : anglais / FLE (français langue étrangère)

Expert skills

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking

SEMESTER 2

You have 2 choices:

  • Academic Semester

INNOVATIVE & ENTREPRENEURIAL SKILLS

-Innovation management and entrepreneurship

-Complexity Management

-Corporate project

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

OR

INTERNATIONAL ACADEMIC EXCHANGE IN A PARTNER UNIVERSITY

DOUBLE DIPLOMA WITH NOTTINGHAM TRENT UNIVERSITY

Your choice of experience
  • INTERNSHIP in France or abroad
  • PROJECT:associative, entrepreneurship...
  • LEARNING TRIP ABROAD You can find a job or take some language courses
  • OTHER CORPORATE PROJECT

Specialisation course

Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Marseille
Admission level :
International Bachelor's degree - 4 years

The course comprises two components: teaching and work experience.

Teaching

3 Modules, 12 Classes, 360 hours

 

The teaching aims at providing the practical and theoretical skills that Marketing Digital and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles. 

STRATEGY

  • NICT law and IT Security
  • Business Model & Digital Economy
  • Digital Management Project
  • E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)

 

DESIGN & TECHNOLOGY

  • CMS E-commerce and Search Engine Optimisation (Technique)
  • UX Design and Web Ergonomics
  • Graphic Design (Indesign/Photoshop/Video/Infographics)

 

DIGITAL MARKETING

  • Digital Strategy & Content Marketing (Inbound, Brand Content)
  • Social Media (Community Management and SMO) and Influence Marketing
  • Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
  • Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
  • Adwords (Certification)

 

Practical

The goal of the experiential module is to immerse the students in the practice of digital marketing, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions spread over the two semesters.

 

SEMESTER 1

  • Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
  • Soft skills
  • Study Trip
  • Boot Camp
  • Conferences

 

SEMESTER 2

  • Job Dating
  • Hackathon
  • Soft skills
  • Disintegration
  • Boot Camp
  • Conferences

 

INTERNSHIP FROM 4 TO 6 MONTHS

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