Digital Marketing & sales

A cutting edge digital programme connected to the market innovations and requirements

Short Track

Admission level :
International Bachelor's degree - 4 years
Duration :
3 academic semesters
Degree :
Master of Science
Campus :
Marseille
Format :
Full time
Language :
English

Specialisation course

Duration :
3 academic semesters

The course comprises two components: teaching and work experience.

Teaching

3 Modules, 12 Classes, 360 hours

The teaching aims to provide the practical and theoretical skills that Marketing Digital and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

STRATEGY

  • NICT law and IT Security
  • Business Model & Digital Economy
  • Digital Management Project
  • E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)

DESIGN & TECHNOLOGY

  • CMS E-commerce and Search Engine Optimisation (Technique)
  • UX Design and Web Ergonomics
  • Graphic design (Indesign/Photoshop/Video/Infographics)

DIGITAL MARKETING

  • Digital Strategy & Content Marketing (Inbound, Brand Content)
  • Social Media (Community Management and SMO) and Influence Marketing
  • Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
  • Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
  • Adwords (Certification)

Practical

The goal of the experiential module is to immerse the students in the practice of digital, through different "Experiences" complementary to the teachings. The idea is to concretely put into practice what has been learned during the courses and to confront them with the professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.

SEMESTER 1

  • Onboarding seminar: Disrupt your mind (Design Thinking & Coding) - 1st week of the autumn term
  • Soft skills - October
  • Study Trip - November
  • Boot Camp - December
  • Conferences - October/November/December

SEMESTER 2

  • Job Dating - January/February
  • Hackathon - March
  • Soft skills - March
  • Disintegration - April
  • Boot Camp - April
  • Conferences - January/February/March

CONSULTING PROJECT

1 day a week from November to end March

INTERNSHIP FROM 4 TO 6 MONTHS

 

 

Long Track

Admission level :
Bachelor's degree - 3 years
Duration :
5 academic semesters
Degree :
Master of Science
Campus :
Marseille
Format :
Full time

Pathway course

Format :
Full time
Duration :
2 academic semesters
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree - 3 years
SEMESTER 1

 

Manager skills

  • Introduction to business management (Fast Track for Non-Managers)
  • Fundamental of management
  • Project management
  • Performance management
  • Soft skills & personal development
  • Management toolbox (crossknowledge)
  • Online options of your choice   
        - Human ressources
        - Finance management
        - Complexity management
  • Languages : English / French as a foreign language

 

Expert skills

Marketing :

  • Marketing / consumption
  • Innovation
  • Maker 

 

SEMESTER 2

 

Innovative entrepreneur skills 

  • Design thinking
  • Entrepreneurship
  • Business model innovation
  • Innovation financing
  • Management of innovative organisations

 

Corporate Project

A 5 month consultancy assignment on a real and current business issue of a company. Corporate Projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities of decision making processes. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

INTERNSHIP IN FRANCE OR ABROAD

Specialisation course

Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Marseille
Admission level :
International Bachelor's degree - 4 years

The course comprises two components: teaching and work experience.

Teaching

3 Modules, 12 Classes, 360 hours

 

The teaching aims to provide the practical and theoretical skills that Marketing Digital and E-Business professionals require.
The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

 

 

STRATEGY

  • NICT law and IT Security
  • Business Model & Digital Economy
  • Digital Management Project
  • E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)

 

DESIGN & TECHNOLOGY

  • CMS E-commerce and Search Engine Optimisation (Technique)
  • UX Design and Web Ergonomics
  • Graphic Design (Indesign/Photoshop/Video/Infographics)

 

DIGITAL MARKETING

  • Digital Strategy & Content Marketing (Inbound, Brand Content)
  • Social Media (Community Management and SMO) and Influence Marketing
  • Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
  • Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
  • Adwords (Certification)

 

Practical

The goal of the experiential module is to immerse the students in the practice of digital marketing, through different "experiences" complementary to the teachings. The idea is to concretely put into practice what has been learned during the courses and to confront them with the professional life. In order to meet these objectives, we will set up various actions spread over the two semesters.

 

SEMESTER 1

  • Onboarding seminar: Disrupt your mind (Design Thinking & Coding) - 1st week of the autumn term
  • Soft skills - October
  • Study Trip - November
  • Boot Camp - December
  • Conferences - October/November/December

 

SEMESTER 2

  • Job Dating - January/February
  • Hackathon - March
  • Soft skills - March
  • Disintegration - April
  • Boot Camp - April
  • Conferences - January/February/March

 

CONSULTING PROJECT

1 day a week from November to the end of March

 

INTERNSHIP FROM 4 TO 6 MONTHS

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