Curriculum "Digital Marketing and Sales"

• NICT law and IT security
• Business model & digital economy
• Digital management project
• E-commerce management activities & E-commerce CMS
• Public speaking (also available in French)
  
  DESIGN & TECHNOLOGY
• CMS wordpress and search engine optimisation(technical)
• Create no-code apps
• UX Design and web ergonomics
• Video communication/creation
  
  DIGITAL MARKETING
• Digital strategy & content marketing (inbound, brand content)
• Social media (Community management and SMO) and influencer marketing
• Advertising & SEA (display, affiliation, Facebook Ads, retargeting)
• Loyalty and data analytics (e-mailshots, data management, customer relations)
• Google Ads - certification

• On boarding seminar
• Disrupt your mind
• Boot camp
• Conferences
• Hackathon
• 4- to 6-month internship
• End of year seminar

Degree requirements:

All degree requirements must be successfully completed. The awarding of the diploma will be confirmed by the examination board.

Assessment methods:

Evaluation methods may include a variety of approaches such as case studies, presentations, practical exercises, written tests, group projects, and oral assessments. These diverse methods allow for a comprehensive and in-depth evaluation of the skills and knowledge acquired.