Digital Marketing & sales

3 Modules, 12 Classes, 360 hours

The teaching aims to provide the practical and theoretical skills that Marketing Digital and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

STRATEGY

• NICT law and IT Security
• Business Model & Digital Economy
• Digital Management Project
• E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)

DESIGN & TECHNOLOGY

• CMS E-commerce and Search Engine Optimisation (Technique)
• UX Design and Web Ergonomics
• Graphic design (Indesign/Photoshop/Video/Infographics)

DIGITAL MARKETING

• Digital Strategy & Content Marketing (Inbound, Brand Content)
• Social Media (Community Management and SMO) and Influence Marketing
• Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
• Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
• Adwords (Certification)

The goal of the experiential module is to immerse the students in the practice of digital, through different "Experiences" complementary to the teachings. The idea is to concretely put into practice what has been learned during the courses and to confront them with the professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.

SEMESTER 1

• Onboarding seminar: Disrupt your mind (Design Thinking & Coding) - 1st week of the autumn term
• Soft skills - October
• Study Trip - November
• Boot Camp - December
• Conferences - October/November/December

SEMESTER 2

• Job Dating - January/February
• Hackathon - March
• Soft skills - March
• Disintegration - April
• Boot Camp - April
• Conferences - January/February/March

CONSULTING PROJECT

1 day a week from November to end March

INTERNSHIP FROM 4 TO 6 MONTHS

MANAGER SKILLS

• Introduction to business management (Fast track for non managers)
• Fundamental of management
• Project management
• Performance management
• Team management
• Soft skills & personal development
  - Public speaking & leadership
  - Video communication
  - Personal branding
• Hard skills
  - Core courses in management
  - Digital skills: Excel, Microsoft tools…
  - IT skills
  - Coding skills: optional (30h)
• Languages: English/French as a foreign language

EXPERT SKILLS

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking

INNOVATIVE & ENTREPRENEURIAL SKILLS

• Innovation management and entrepreneurship
• Strategic management
• Negotiation
• Complexity Management
• Collective intelligence & leadership

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

INTERNSHIP IN FRANCE OR ABROAD

OR

INTERNATIONAL EXCHANGE WITH ACADEMIC PARTNER

3 Modules, 12 Classes, 360 hours

The teaching aims to provide the practical and theoretical skills that Marketing Digital and E-Business professionals require.
The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

STRATEGY

• NICT law and IT Security
• Business Model & Digital Economy
• Digital Management Project
• E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)

DESIGN & TECHNOLOGY

• CMS E-commerce and Search Engine Optimisation (Technique)
• UX Design and Web Ergonomics
• Graphic Design (Indesign/Photoshop/Video/Infographics)

DIGITAL MARKETING

• Digital Strategy & Content Marketing (Inbound, Brand Content)
• Social Media (Community Management and SMO) and Influence Marketing
• Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
• Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
• Adwords (Certification)

The goal of the experiential module is to immerse the students in the practice of digital marketing, through different "experiences" complementary to the teachings. The idea is to concretely put into practice what has been learned during the courses and to confront them with the professional life. In order to meet these objectives, we will set up various actions spread over the two semesters.

SEMESTER 1

• Onboarding seminar: Disrupt your mind (Design Thinking & Coding) - 1st week of the autumn term
• Soft skills - October
• Study Trip - November
• Boot Camp - December
• Conferences - October/November/December

SEMESTER 2

• Job Dating - January/February
• Hackathon - March
• Soft skills - March
• Disintegration - April
• Boot Camp - April
• Conferences - January/February/March

CONSULTING PROJECT

1 day a week from November to the end of March

INTERNSHIP FROM 4 TO 6 MONTHS