Short Track
Master of Science (MSc)
The course comprises two components: teaching and work experience:
The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.
The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.
Semester 1
3 Modules, 12 Classes, 360 hours
STRATEGY
NICT law and IT Security
Business Model & Digital Economy
Digital Management Project
E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
Public speaking*
DESIGN & TECHNOLOGY
CMS E-commerce and Search Engine Optimisation (Technique)
UX Design and Web Ergonomics
Graphic Design - Certification*
Video communication/creation (Adobe Premiere Pro)*
DIGITAL MARKETING
Digital Strategy & Content Marketing (Inbound, Brand Content)
Social Media (Community Management and SMO) and Influence Marketing
Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
Adwords (Certification)
Semester 2
- Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
- Soft skills
- Study Trip
- Boot Camp
- Conferences
- Le Wagon coding training for selected students
- 1-week drone certification for selected students
INTERNSHIP FROM 4 TO 6 MONTHS
Long Track
Regular Pathway
SEMESTER 1
Manager Skills
- Introduction to business management (Fast Track for Non-Managers)
- Strategic management
- Financial performance management
- Business & Sustainability
- Public speaking
- Visual communication & Design
- Hard skills
- TOSA Excel
- TOEIC
- Orthodidacte
- French/English as a foreign language
Expert skills
- Marketing
- Digital Experience
- Marketing studies
SEMESTER 2
INNOVATIVE & ENTREPRENEURIAL SKILLS
-Innovation management and entrepreneurship
-Complexity Management
-Coding skills
-Corporate project
CORPORATE PROJECT
A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.
POSSIBILITY TO COMPLETE ONE SEMESTER ABROAD AT A PARTNER UNIVERSITY
DOUBLE DIPLOMA WITH NOTTINGHAM TRENT UNIVERSITY
Your choice of experience
- INTERNSHIP in France or abroad
- PROJECT: Associative, entrepreneurship...
- LEARNING TRIP ABROAD: You can find a job or take some language courses
- OTHER CORPORATE PROJECT
Master of Science (MSc)
The course is made up of two components: teaching and work experience:
The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.
The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.
Semester 1
3 Modules, 12 Classes, 360 hours
STRATEGY
- NICT law and IT Security
- Business Model & Digital Economy
- Digital Management Project
- E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
- Public speaking*
DESIGN & TECHNOLOGY
- CMS E-commerce and Search Engine Optimisation (Technique)
- UX Design and Web Ergonomics
- Graphic Design - Certification*
- Video communication/creation (Adobe Premiere Pro)*
DIGITAL MARKETING
- Digital Strategy & Content Marketing (Inbound, Brand Content)
- Social Media (Community Management and SMO) and Influence Marketing
- Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
- Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
- Adwords (Certification)
*Also available in French
Semester 2
- Onboarding seminar: Disrupt your mind
- Study trip
- Boot camp
- Conferences
- Hackathon
- Disintegration
- Le wagon 2 month coding training for selected students
INTERNSHIP FROM 4 TO 6 MONTHS
CONDENSED TRACK
Fast Pathway
Enter the specialisation year in just a few months by choosing the condensed track that provides the prerequisites in just 4 months.
Bordeaux campus
SUMMER SCHOOL PROGRAMME
Includes business and cultural visits at no additional cost.
5 or 6 courses of your choice among the following list
Supply Chain
- Design of the Supply Chain
- Management of the Supply Chain
Value creation & digital marketing
- Value creation & brand management
- Digital Marketing for Entrepreneur
- Entrepreneurship
Wine tourism
- French wine industry
- Oenotourism
FUNDAMENTALS & SOFT SKILLS PROGRAMME
3 courses of your choice among the following list
- Data Management
- Team Management
- Video Communication & Design
- Public Speaking & leadership
- International Management
CORPORATE PROJECT
The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor
French as Foreign Language
Marseille campus
SUMMER SCHOOL PROGRAMME
Includes business and cultural visits at no additional cost.
5 or 6 courses of your choice among the following list
Sports management & marketing
- Strategic management & advanced marketing for sport organizations
- Sport marketing & communication
Design thinking
- Managing the creative process
- Design thinking
Social business
- Social business, territories & innovations
- Sustainable entrepreneurship
Global Finance & International Business
- Global Finance Regulations or Managerial Cost Accounting
- International Business : A Mediterranean Perspective
Ethics in business and society
- Ethics in business & society
- Towards sustainability
FUNDAMENTALS & SOFT SKILLS PROGRAMME
3 courses of your choice among the following list
- Data Management
- Team Management
- Video Communication & Design
- Public Speaking & leadership
- International Management
CORPORATE PROJECT
- The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor.
French as Foreign Language
Master of Science (MSc)
The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.
The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.
CURRICULUM
Semester 1
3 Modules, 12 Classes, 360 hours
STRATEGY
NICT law and IT Security
Business Model & Digital Economy
Digital Management Project
E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
Public speaking*
DESIGN & TECHNOLOGY
CMS E-commerce and Search Engine Optimisation (Technique)
UX Design and Web Ergonomics
Graphic Design - Certification*
Video communication/creation (Adobe Premiere Pro)*
DIGITAL MARKETING
Digital Strategy & Content Marketing (Inbound, Brand Content)
Social Media (Community Management and SMO) and Influence Marketing
Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)*
Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
Adwords (Certification)
Semester 2
- Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
- Soft skills
- Study Trip
- Boot Camp
- Conferences
- Le Wagon coding training for selected students
- 1-week drone certification for selected students
INTERNSHIP FROM 4 TO 6 MONTHS
