MSc
MSc
The course comprises two components: teaching and work experience.
Teaching
3 Modules, 12 Classes, 360 hours
The teaching aims to provide the practical and theoretical skills that Marketing Digital and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.
STRATEGY
- NICT law and IT Security
- Business Model & Digital Economy
- Digital Management Project
- E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
DESIGN & TECHNOLOGY
- CMS E-commerce and Search Engine Optimisation (Technique)
- UX Design and Web Ergonomics
- Graphic design (Indesign/Photoshop/Video/Infographics)
DIGITAL MARKETING
- Digital Strategy & Content Marketing (Inbound, Brand Content)
- Social Media (Community Management and SMO) and Influence Marketing
- Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
- Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
- Adwords (Certification)
Practical
The goal of the experiential module is to immerse the students in the practice of digital, through different "Experiences" complementary to the teachings. The idea is to concretely put into practice what has been learned during the courses and to confront them with the professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.
SEMESTER 1
- Onboarding seminar: Disrupt your mind (Design Thinking & Coding) - 1st week of the autumn term
- Soft skills - October
- Study Trip - November
- Boot Camp - December
- Conferences - October/November/December
SEMESTER 2
- Job Dating - January/February
- Hackathon - March
- Soft skills - March
- Disintegration - April
- Boot Camp - April
- Conferences - January/February/March
CONSULTING PROJECT
1 day a week from November to end March
INTERNSHIP FROM 4 TO 6 MONTHS
2-year-MSc
2-year-MSc-Track
This preparatory year's was designed with a view to flexibility in order to:
- acquire the skills of the "Manager 3.0"
- mastering a "Toolbox" of concepts, methods and management tools
- be able to analyze and understand the environment of the company's strategy
- develop its capacity to innovate as a team
- to be able to:
- manage a team and / or Business Unit Project manager
- manage projects
- develop your skills portfolio based on your background, your projects and your desires
- succeed your year of specialization (M2)
A one-week Fast Track is available for an upgrade of the students who never had management courses.
Program:
- 2 days of finance courses
- 1 day of marketing courses
- 1 day of strategy courses
- 1 day of human resources courses
Students on this course start a week earlier.
SEMESTER 1
- Project Management
- Performance Management / Finance
- Management toolbox (distance learning)
- Distance learning module of your choice
- Complexity Management
- Reconsidered Economy
- Human Resources
- Digital Skills (tailor-made training platform Vodeclic)
Full English or French in Marseille / French in Bordeaux
Choose your track:
MARKETING, PURCHASING & INNOVATION TRACK
- Marketing
- Purchasing
- Innovation & Design Thinking
Full English or French in Marseille / French in Bordeaux
INTERNATIONAL SUPPLY CHAIN & QUALITY MANAGEMENT TRACK
- Supply Chain
- Quality
- International Business & Procurement
French in Marseille and Bordeaux
FINANCIAL & RISK MANAGEMENT TRACK
- Finance
- Risk
- Business model
French in Marseille and Bordeaux
EXPERIENTIAL KIT
- Team building
- Personal development
- Leadership
- Networking & professional project
- KEDGE Toolbox
SEMESTER 2
INTERNSHIP IN FRANCE OR INTERNATIONAL
or
INTERNATIONAL EXCHANGE WITH ACADEMIC UNIVERSITIES
MSc
The course comprises two components: teaching and work experience.
Teaching
3 Modules, 12 Classes, 360 hours
The teaching aims to provide the practical and theoretical skills that Marketing Digital and E-Business professionals require.
The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.
STRATEGY
- NICT law and IT Security
- Business Model & Digital Economy
- Digital Management Project
- E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
DESIGN & TECHNOLOGY
- CMS E-commerce and Search Engine Optimisation (Technique)
- UX Design and Web Ergonomics
- Graphic Design (Indesign/Photoshop/Video/Infographics)
DIGITAL MARKETING
- Digital Strategy & Content Marketing (Inbound, Brand Content)
- Social Media (Community Management and SMO) and Influence Marketing
- Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
- Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
- Adwords (Certification)
Practical
The goal of the experiential module is to immerse the students in the practice of digital marketing, through different "Experiences" complementary to the teachings. The idea is to concretely put into practice what has been learned during the courses and to confront them with the professional life. In order to meet these objectives, we will set up various actions spread over the two semesters.
SEMESTER 1
- Onboarding seminar: Disrupt your mind (Design Thinking & Coding) - 1st week of the autumn term
- Soft skills - October
- Study Trip - November
- Boot Camp - December
- Conferences - October/November/December
SEMESTER 2
- Job Dating - January/February
- Hackathon - March
- Soft skills - March
- Disintegration - April
- Boot Camp - April
- Conferences - January/February/March
CONSULTING PROJECT
1 day a week from November to the end of March
INTERNSHIP FROM 4 TO 6 MONTHS