CURRICULUM

3 Modules, 12 Classes, 360 hours

The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

STRATEGY

• NICT law and IT Security
• Business Model & Digital Economy
• Digital Management Project
• E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)

DESIGN & TECHNOLOGY

• CMS E-commerce and Search Engine Optimisation (Technique)
• UX Design and Web Ergonomics
• Graphic Design (Adobe Photoshop et Adobe Premiere Pro) - Certification

DIGITAL MARKETING

• Digital Strategy & Content Marketing (Inbound, Brand Content)
• Social Media (Community Management and SMO) and Influence Marketing
• Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
• Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
• Adwords (Certification)

The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.

SEMESTER 1

• Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
• Soft skills
• Study Trip
• Boot Camp
• Conferences

SEMESTER 2

• Job Dating
• Hackathon
• Disintegration
• Boot Camp
• Conferences

INTERNSHIP FROM 4 TO 6 MONTHS

Manager Skills

• Introduction to business management (Fast Track for Non-Managers)
• Strategic management
• Financial performance management
• Sustainable development & corporate social responsability
• Public speaking 
• Visual communication & Design
• Hard skills
  • TOSA Excel
  • TOEIC
  • Orthodidacte
  • Coding skills: optional (30h) 
• Langues : anglais / FLE (français langue étrangère)

Expert skills

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking

You have 2 choices:

• Academic Semester

INNOVATIVE & ENTREPRENEURIAL SKILLS

-Innovation management and entrepreneurship

-Complexity Management

-Corporate project

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

OR

INTERNATIONAL ACADEMIC EXCHANGE IN A PARTNER UNIVERSITY

DOUBLE DIPLOMA WITH NOTTINGHAM TRENT UNIVERSITY

• INTERNSHIP in France or abroad
• PROJECT:associative, entrepreneurship...
• LEARNING TRIP ABROAD You can find a job or take some language courses
• OTHER CORPORATE PROJECT

3 Modules, 12 Classes, 360 hours

The teaching aims at providing the practical and theoretical skills that Marketing Digital and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles. 

STRATEGY

• NICT law and IT Security
• Business Model & Digital Economy
• Digital Management Project
• E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)

DESIGN & TECHNOLOGY

• CMS E-commerce and Search Engine Optimisation (Technique)
• UX Design and Web Ergonomics
• Graphic Design (Indesign/Photoshop/Video/Infographics)

DIGITAL MARKETING

• Digital Strategy & Content Marketing (Inbound, Brand Content)
• Social Media (Community Management and SMO) and Influence Marketing
• Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
• Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
• Adwords (Certification)

The goal of the experiential module is to immerse the students in the practice of digital marketing, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions spread over the two semesters.

SEMESTER 1

• Onboarding seminar: Disrupt your mind (Design Thinking & Coding)
• Soft skills
• Study Trip
• Boot Camp
• Conferences

SEMESTER 2

• Job Dating
• Hackathon
• Soft skills
• Disintegration
• Boot Camp
• Conferences

INTERNSHIP FROM 4 TO 6 MONTHS