MSc, Master of Science Digital Marketing & Sales

Become the digital do-it-all

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3rd

Eduniversal 2024 French Ranking - Digital Marketing & e-commerce category

6th

Best Masters 2024 ranking - E-business and digital marketing category

Admission level

From Bachelor's degree - 4 years, Validation of Personal and Professional Experience (VAPP)

Campus

Marseille

Degree

MSc, Master of Science

Format

Full Time

Intake

September 2025

Language

English

3rd

Eduniversal 2024 French Ranking - Digital Marketing & e-commerce category

6th

Best Masters 2024 ranking - E-business and digital marketing category

Early Bird Offer: Apply before February 28, 2025 & enjoy 5% off your tuition fees*!

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*Offer available for any application completed before 02/28/2025. Only available on MScs specialised programmes and undergraduate programmes taught in full-time.
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Curriculum "Digital Marketing and Sales"

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Short Track
Long Track

Bachelor's degree - 4 years
Validation of Personal and Professional Experience (VAPP)

Master of Science (MSc)

1 year - 450h minimum
20,400€

Details

MSc, Master of Science
Diploma recognised by the French Ministry of Higher Education

Bachelor's degree

Master of Science (MSc)

Full Time
1 year - 450h minimum
20,400€

Details

Master of Science (MSc)

Format :

Full Time

Language :

English

Duration :

1 year - 450h minimum

Campus :

Marseille

The course is made up of two components: teaching and work experience:

The teaching aims at providing the practical and theoretical skills that Digital Marketing and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.

The goal of the experiential module is to immerse the students in the practice of digital, through different "experiences" complementary to the teachings. The idea is to put the course learning into practice and to confront them with professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.

NICT law and IT security
Business model & digital economy
Digital management project
E-commerce management activities & E-commerce CMS
Public speaking (also available in French)

DESIGN & TECHNOLOGY
CMS wordpress and search engine optimisation(technical)
Create no-code apps
UX Design and web ergonomics
Video communication/creation

DIGITAL MARKETING
Digital strategy & content marketing (inbound, brand content)
Social media (Community management and SMO) and influencer marketing
Advertising & SEA (display, affiliation, Facebook Ads, retargeting)
Loyalty and data analytics (e-mailshots, data management, customer relations)
Google Ads - certification

On boarding seminar
Disrupt your mind
Boot camp
Conferences
Hackathon
4- to 6-month internship
End of year seminar

Degree requirements:

All degree requirements must be successfully completed. The awarding of the diploma will be confirmed by the examination board.

Assessment methods:

Evaluation methods may include a variety of approaches such as case studies, presentations, practical exercises, written tests, group projects, and oral assessments. These diverse methods allow for a comprehensive and in-depth evaluation of the skills and knowledge acquired.

MSc, Master of Science
Diploma recognised by the French Ministry of Higher Education

These fees are provided for informational purposes only and are applicable on the day of viewing this page. They may be subject to change.

Camila Roa

Area Manager Europe & Americas

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+33 (0)5 56 84 63 69

(+33)602145024

Junyao LIU

Area Manager China & Taiwan

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+86 186 2131 0853

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Alice Bellia

Area Manager SUBSAF (Subsaharian Africa) & German speaking countries

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(+33)645241948

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Prayag Raj Tripathi

Area Manager India & South Asia

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+91 93183 87162

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Anouar Rehioui

Area Manager North Africa

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+212 6 90 57 89 20

+33 6 78 83 15 29

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Elvira Ibragimova

Area Manager Eurasia & Pacific

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+33(0)7 84 08 57 61

Reda Raki

International Student Counselor - Eurasia Pacific, Africa, North Africa

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(+33)630853507

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Bruna Lopes

International Student Counselor - India, Europe and Americas

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(+33)788740979

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Catherine Maisonneuve

Middle East Area Manager

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(+33)556846369

Catherine Maisonneuve

Area Manager Middle East

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+33 (0) 680 51 60 27

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KEDGE / Le Wagon partnership

The training provided by KEDGE in partnership with Le Wagon since 2018 offers a dual skill set that is particularly sought after on the job market. Students learn about code, build web applications and collaborate with developers. At the end of the course, they will be able to design and implement the transformation of business models and contribute to the transformation of society by participating in the growth of technology startups.

Learn more about the KEDGE and Le Wagon partnership to discover programming!

MSc, Master of Science Digital Marketing & Sales

Curriculum "Digital Marketing and Sales"

Contact Us

Camila Roa

Junyao LIU

Alice Bellia

Prayag Raj Tripathi

Anouar Rehioui

Elvira Ibragimova

Reda Raki

Bruna Lopes

Catherine Maisonneuve

Catherine Maisonneuve

KEDGE / Le Wagon partnership