Short Track
Specialisation course
The course comprises two components: teaching and work experience.
Teaching
3 Modules, 12 Classes, 360 hours
The teaching aims to provide the practical and theoretical skills that Marketing Digital and E-Business professionals require. The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.
STRATEGY
- NICT law and IT Security
- Business Model & Digital Economy
- Digital Management Project
- E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
DESIGN & TECHNOLOGY
- CMS E-commerce and Search Engine Optimisation (Technique)
- UX Design and Web Ergonomics
- Graphic design (Indesign/Photoshop/Video/Infographics)
DIGITAL MARKETING
- Digital Strategy & Content Marketing (Inbound, Brand Content)
- Social Media (Community Management and SMO) and Influence Marketing
- Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
- Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
- Adwords (Certification)
Practical
The goal of the experiential module is to immerse the students in the practice of digital, through different "Experiences" complementary to the teachings. The idea is to concretely put into practice what has been learned during the courses and to confront them with the professional life. In order to meet these objectives, we will set up various actions, throughout the year, which will be spread over the two semesters.
SEMESTER 1
- Onboarding seminar: Disrupt your mind (Design Thinking & Coding) - 1st week of the autumn term
- Soft skills - October
- Study Trip - November
- Boot Camp - December
- Conferences - October/November/December
SEMESTER 2
- Job Dating - January/February
- Hackathon - March
- Soft skills - March
- Disintegration - April
- Boot Camp - April
- Conferences - January/February/March
CONSULTING PROJECT
1 day a week from November to end March
INTERNSHIP FROM 4 TO 6 MONTHS
Long Track
Pathway course
SEMESTER 1
MANAGER SKILLS
- Introduction to business management (Fast track for non managers)
- Fundamental of management
- Project management
- Performance management
- Team management
- Soft skills & personal development
- Public speaking & leadership
- Video communication
- Personal branding - Hard skills
- Core courses in management
- Digital skills: Excel, Microsoft tools…
- IT skills
- Coding skills: optional (30h) - Languages: English/French as a foreign language
EXPERT SKILLS
MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking
SEMESTER 2
INNOVATIVE & ENTREPRENEURIAL SKILLS
- Innovation management and entrepreneurship
- Strategic management
- Negotiation
- Complexity Management
- Collective intelligence & leadership
CORPORATE PROJECT
A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.
INTERNSHIP IN FRANCE OR ABROAD
Specialisation course
The course comprises two components: teaching and work experience.
Teaching
3 Modules, 12 Classes, 360 hours
The teaching aims to provide the practical and theoretical skills that Marketing Digital and E-Business professionals require.
The course model is based on the skills that need to be acquired and mastered and on the cross-disciplinary nature of the skills involved in digital roles.
STRATEGY
- NICT law and IT Security
- Business Model & Digital Economy
- Digital Management Project
- E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
DESIGN & TECHNOLOGY
- CMS E-commerce and Search Engine Optimisation (Technique)
- UX Design and Web Ergonomics
- Graphic Design (Indesign/Photoshop/Video/Infographics)
DIGITAL MARKETING
- Digital Strategy & Content Marketing (Inbound, Brand Content)
- Social Media (Community Management and SMO) and Influence Marketing
- Advertising & SEA (Display, Affiliation, Facebook Ads, Retargeting)
- Loyalty and Data Analytics (E-mailshots, Data Management, Customer Relations)
- Adwords (Certification)
Practical
The goal of the experiential module is to immerse the students in the practice of digital marketing, through different "experiences" complementary to the teachings. The idea is to concretely put into practice what has been learned during the courses and to confront them with the professional life. In order to meet these objectives, we will set up various actions spread over the two semesters.
SEMESTER 1
- Onboarding seminar: Disrupt your mind (Design Thinking & Coding) - 1st week of the autumn term
- Soft skills - October
- Study Trip - November
- Boot Camp - December
- Conferences - October/November/December
SEMESTER 2
- Job Dating - January/February
- Hackathon - March
- Soft skills - March
- Disintegration - April
- Boot Camp - April
- Conferences - January/February/March
CONSULTING PROJECT
1 day a week from November to the end of March
INTERNSHIP FROM 4 TO 6 MONTHS