An analysis of the professions and the specifics of digital marketing has highlighted three major cross-disciplinary areas that will determine the positioning of the MSc offer:
A substantial project component (short or longitudinal projects) in the teaching will be developed in order to encourage different learning methods, thereby preparing students for the challenges of working life. Educational innovation and immersion in the real challenges facing companies will be a component of the MSc's teaching.
These actions break down into three main areas:
1. Expertise and skills view:
- Onboarding seminar: Disrupt your Mind, which aims to get students to think differently, or "outside the box".
- Boot Camp Expertise: One week every semester on an advanced, current topic (Growth Hacking, Story Telling, Google Analytics, etc.) to raise skill levels.
- Soft skills: Developing Negotiation, Leadership and Management skills of cross-disciplinary teams (important in digital marketing).
2. Forward-looking, immersive view:
- Study Trip: Visits of ecosystem in Provence (Oxatis, Aix-Marseille French-Tech partners) and a two-day trip to Paris or Berlin for immersion in digital companies.
- Conference cycle: The aim is to bring in an expert once a month to talk about specific themes (IOT, AI, Bitcoin, Blockchain, etc.).
3. Operational overview:
- Job dating: For one day, bringing in companies that are hiring (internships or jobs) in the digital professions.
- Hackathon: A chance for students to start an activity, join a team and be able to deliver a completed project in a few days (on the Start-up Weekend model) by the end of the exercise.
- Disintegration: During the final week of lessons, a real corporate challenge in branch mode, with the aim of applying what has been learnt over the year to an actual situation. Presentation scheduled for the last day, with a winning project selected.