Short Track
Intake : January
Master of Science (MSc)
The MSc Marketing is designed to give students the opportunity to access to 80% of the marketing jobs through advanced core courses and a choice of 4 elective expertise tracks targeted to develop specific competencies (jobs or areas).
CORE COURSES
Advanced content to develop key marketing skills:
- Culture, consumption and marketing
- Strategic Brand Management
- Digital marketing
- Sustainable Marketing
- Marketing Decision Making
1 specialisation track to select among the following list:
- Applied Neuroscience Psychology for Analysing Customer Experience (Marseille)
- Data Analytics and Artificial Intelligence (Bordeaux, Marseille, Paris)
- Luxury Experience Management (Bordeaux, Paris)
ELECTIVE EXPERTISE TRACKS (EET) OF YOUR CHOICE
Specific focus on expertise targeted on specific occupations or sectors.
You must select an EET of your choice, 4 available for the 2022-23 school year:
BRAND MANAGEMENT - Bordeaux & Marseille
• Experiential branding & consumption
• Product Manager
• Communication & creative strategy
• Building a community around a start-up brand
• Trade & in-store marketing
• Advanced Quantitative Methods
• Data analytics & user behavior
• Sales Negotiation & Leadership
• Advanced qualitative & quantitative methods (for all students entering directly to the specialisation year)
KEY POINTS
- Live case study with world-class brands
NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux
• Selling to business customers
• Key account management by objectives
• Digital transformation in selling
• B2B relationships in retail
• CRM cloud based solutions including salesforce
• Legal framework of international business transactions
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- To take opportunities in BtoB businesses
- Case study with industry leaders
- Salesforce (CRM application) training
COMMUNICATION & EVENT MANAGEMENT – Marseille*
• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Comunication and e-sport (FR)
• Project management for events (FR)
• Video creation (EN)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)
KEY POINTS
- Case studies with industry leaders in communication
- Strong involvement with stakeholders in the sports industry
- Project management in groups
INTERNATIONAL MARKETING - Paris
• Cultural branding and communication on global markets
• Market intelligence in global markets
• International channel strategies
• Negotiation in an international context
• Creative thinking & methods
• Intercultural management
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands
Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications:
- Coding Skills - Level 1 & 2 with Le Wagon
- Introduction to Data Science with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …
6-MONTH INTERNSHIP ABROAD OR IN FRANCE
FINAL DISSERTATION
Long Track
Intake : January
Regular Pathway
This year allows you to acquire managerial skills, to develop a real expertise and to learn to innovate and create in order to launch tomorrow's business.
SEMESTER 1
Manager Skills
- Introduction to business management (Fast Track for Non-Managers)
- Strategic management
- Financial performance management
- Business & sustainability
- Public speaking
- Data management
- Visual communication & Design
- Hard skills
- TOSA Excel
- TOEIC
- Orthodidacte
- English/French as a foreign language
Expert skills
- Marketing
- Digital experience
- Marketing Studies
SEMESTER 2
INNOVATIVE & ENTREPRENEURIAL SKILLS
-Innovation management and entrepreneurship
-Complexity Management
-Coding skills
-Corporate project
CORPORATE PROJECT
A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.
POSSIBILITY TO COMPLETE A SEMESTER ABROAD AT A PARTNER UNIVERSITY
OR
DOUBLE DIPLOMA WITH NOTTINGHAM TRENT UNIVERSITY (UK)
Your choice of experience
- INTERNSHIP in France or abroad
- PROJECT: Associative, entrepreneurship...
- LEARNING TRIP ABROAD: You can find a job or take some language courses
- OTHER CORPORATE PROJECT
Master of Science (MSc)
The Master of Science (MSc) Marketing is designed to give students the opportunity to access to 80% of the marketing jobs through advanced core courses and a choice of 4 elective expertise tracks targeted to develop specific competencies (jobs or areas).
CURRICULUM
Advanced content to develop key marketing competencies
- Culture, consumption and marketing
- Strategic Brand Management
- Digital marketing
- Sustainable Marketing
- BtoB Marketing
- Services Marketing
- Marketing Decision Making
EET
You must select from 4 options:
BRAND MANAGEMENT - Bordeaux & Marseille
• Experiential branding & consumption
• Product Manager
• Communication & creative strategy
• Building a community around a start-up brand
• Trade & in-store marketing
• Advanced Quantitative Methods
• Data analytics & user behavior
• Sales Negotiation & Leadership
• Advanced qualitative & quantitative methods (for all students entering directly to the specialisation year)
KEY POINTS
- Live Case study
- Case study with world class brands
NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux
• Selling to business customers
• Key account management by objectives
• Digital transformation in selling
• B2B relationships in retail
• CRM cloud based solutions including salesforce
• Legal framework of international business transactions
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- To take opportunities in BtoB businesses
- Case study with industry leaders
- Salesforce (CRM application) training
COMMUNICATION & EVENT MANAGEMENT – Marseille*
• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Comunication and e-sport (FR)
• Project management for events (FR)
• Video creation (EN)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)
*Partly taught in French
KEY POINTS
- Case studies with industry leaders in communication
- Strong involvement with stakeholders in the sports industry
- Project management in groups
INTERNATIONAL MARKETING - Paris
• Cultural branding and communication on global markets
• Market intelligence in global markets
• International channel strategies
• Negotiation in an international context
• Creative thinking & methods
• Intercultural management
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands
Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications:
- Coding Skills - Level 1 & 2 with Le Wagon
- Introduction to Data Science with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …
6-MONTH INTERNSHIP ABROAD OR IN FRANCE
FINAL DISSERTATION
CONDENSED TRACK
Fast Pathway
Enter the specialisation year in just a few months by choosing the condensed track that provides the prerequisites in just 4 months.
Bordeaux campus
SUMMER SCHOOL PROGRAMME
Includes business and cultural visits at no additional cost.
5 or 6 courses of your choice among the following list:
Supply Chain
- Design of the Supply Chain
- Management of the Supply Chain
Value creation & digital marketing
- Value creation & brand management
- Digital Marketing for Entrepreneur
- Entrepreneurship
Wine tourism
- French wine industry
- Oenotourism
FUNDAMENTALS & SOFT SKILLS PROGRAMME
3 courses of your choice among the following list:
- Data Management
- Team Management
- Video Communication & Design
- Public Speaking & leadership
- International Management
CORPORATE PROJECT
The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor
French as a Foreign Language
Marseille campus
SUMMER SCHOOL PROGRAMME
Includes business and cultural visits at no additional cost.
5 or 6 courses of your choice among the following list:
Sports management & marketing
- Strategic management & advanced marketing for sport organizations
- Sport marketing & communication
Design thinking
- Managing the creative process
- Design thinking
Social business
- Social business, territories & innovations
- Sustainable entrepreneurship
Global Finance & International Business
- Global Finance Regulations or Managerial Cost Accounting
- International Business : A Mediterranean Perspective
Ethics in business and society
- Ethics in business & society
- Towards sustainability
FUNDAMENTALS & SOFT SKILLS PROGRAMME
3 courses of your choice among the following list:
- Data Management
- Team Management
- Video Communication & Design
- Public Speaking & leadership
- International Management
CORPORATE PROJECT
- The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor.
French as a Foreign Language
Master of Science (MSc)
CORE COURSES
Advanced content to develop key marketing competencies
- Culture, consumption and marketing
- Strategic Brand Management
- Digital marketing
- Sustainable Marketing
- BtoB Marketing
- Services Marketing
- Marketing Decision Making
1 specialisation track to select among the following list:
- Applied Neuroscience Psychology for Analysing Customer Experience (Marseille)
- Data Analytics and Artificial Intelligence (Bordeaux, Marseille, Paris)
- Luxury Experience Management (Bordeaux, Paris)
EET
You must select from 4 options:
BRAND MANAGEMENT - Bordeaux & Marseille
• Experiential branding & consumption
• Product Manager
• Communication & creative strategy
• Building a community around a start-up brand
• Trade & in-store marketing
• Advanced Quantitative Methods
• Data analytics & user behavior
• Sales Negotiation & Leadership
• Advanced qualitative & quantitative methods (for all students entering directly to the specialisation year)
KEY POINTS
- Live Case study
- Case study with world class brands
NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux
• Selling to business customers
• Key account management by objectives
• Digital transformation in selling
• B2B relationships in retail
• CRM cloud based solutions including salesforce
• Legal framework of international business transactions
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- To take opportunities in BtoB businesses
- Case study with industry leaders
- Salesforce (CRM application) training
COMMUNICATION & EVENT MANAGEMENT – Marseille*
• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Comunication and e-sport (FR)
• Project management for events (FR)
• Video creation (EN)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)
*Partly taught in French
KEY POINTS
- Case studies with industry leaders in communication
- Strong involvement with stakeholders in the sports industry
- Project management in groups
INTERNATIONAL MARKETING - Paris
• Cultural branding and communication on global markets
• Market intelligence in global markets
• International channel strategies
• Negotiation in an international context
• Creative thinking & methods
• Intercultural management
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands
Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customisable training course to prepare for professional certifications
- Coding Skills - Level 1 & 2 with Le Wagon
- Introduction to Data Science with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …
6-MONTH INTERNSHIP ABROAD OR IN FRANCE
FINAL DISSERTATION