Marketing

Marketing in a complex and changing world

  • pictogramme

    January 2023 Intake: Apply before 31/10 and receive an application fee waiver for the specialisation year!

    Ends in

    0

    Days,

    0

    :

    0

    :

    0

    Démarrer ma candidature
  • pictogramme

    QUIZ Master of Science at KEDGE

    Discover whether KEDGE Business School in France is the right fit for you! It only takes 4 minutes. START QUIZ

Curriculum "Marketing"

Admission level

Degree

Short Track

Admission level:

Bachelor's degree - 4 years
 
Master of Science (MSc)

16,500€ - 1 year

Degree:

MSc, Master of Science

Long Track

Admission level:

Bachelor's degree
Regular Pathway

8,500€ - 1 year

Master of Science (MSc)

16,500€ - 1 year

Degree:

MSc, Master of Science

CONDENSED TRACK

Admission level:

Bachelor's degree
Fast Pathway

8,500€ - 4 months

Master of Science (MSc)

16,500€ - 1 year

Degree:

MSc, Master of Science

Short Track

Intake : January

Admission level :
Bachelor's degree - 4 years
Duration :
1 year
Degree :
MSc, Master of Science
Campus :
Marseille Bordeaux Paris
Format :
Full Time
Language :
English

Master of Science (MSc)

Duration :
1 year
Campus :
Marseille Bordeaux Paris

The MSc Marketing is designed to give students the opportunity to access to 80% of the marketing jobs through advanced core courses and a choice of 4 elective expertise tracks targeted to develop specific competencies (jobs or areas).

CORE COURSES

Advanced content to develop key marketing competencies

  • Culture, consumption and marketing
  • Strategic Brand Management
  • Digital marketing
  • Sustainable Marketing
  • BtoB Marketing
  • Services Marketing
  • Marketing Decision Making
ELECTIVE EXPERTISE TRACKS (EET) OF YOUR CHOICE

Specific focus on expertise targeted on specific profession or, sectors

You must select an EET of your choice: 4 available for the 2021-22 school year:

BRAND MANAGEMENT - Bordeaux & Marseille

- Product Manager
- Experiential branding & consumption
- Advanced Qualitative & Quantitative
methods
- Communication & creative strategy
- Building a Community around a
Start-Up Brand
- Trade & in-store marketing
- Data analytics & user behavior
- Sales negotiation & leadership
- Qualitative and quantitative research (optional)

KEY POINTS
- Live Case study
- Case study with world class brands

NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux

- Selling to Business Customers
- Key Account Management by Objectives  
- Digital Transformation in Selling
- B2B Relationships in Retail
- CRM Cloud Based Solutions
- Legal Framework of International Business
- Qualitative and quantitative research (optional)

KEY POINTS

- To take opportunities in BtoB
businesses
- Case study with industry leaders
- Salesforce (CRM application) training

COMMUNICATION & EVENT MANAGEMENT – Marseille (Partly taught in French)

- Communication strategies
- Communication and creative strategies
- Project Management for Events
- Communication and e-Sport
- Video creation
- Experiential and consumer branding
- Building a community around a start-up brand
- Qualitative and quantitative research (optional)

5 modules are taught exclusively in French

KEY POINTS

- Case studies with industry leaders in
communication
- Strong involvement with stakeholders
in the sports industry
- Project management in groups

INTERNATIONAL MARKETING - Paris

- Cultural Branding and Communication on Global Markets
- Market Intelligence in Global Markets
- International Channels Strategies
- Negotiation in an International Context
- Creative Thinking & Methods
- Intercultural Management
- Qualitative and quantitative research (optional)

KEY POINTS

- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands

Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications
- Coding Skills - Level 1 & 2 with Le Wagon
- Introduction to Data Science with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …

6-MONTH INTERNSHIP ABROAD OR IN FRANCE

FINAL DISSERTATION

Long Track

Intake : January

Admission level :
Bachelor's degree
Duration :
2 years
Degree :
MSc, Master of Science
Campus :
Marseille Bordeaux Paris
Format :
Full Time
Language :
English

Regular Pathway

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree

This year allows you to acquire managerial skills, to develop a real expertise and to learn to innovate and create in order to launch tomorrow's business.

SEMESTER 1

Manager Skills

  • Introduction to business management (Fast Track for Non-Managers)
  • Strategic management
  • Financial performance management
  • Business & sustainability
  • Public speaking 
  • Data management
  • Visual communication & Design
  • Hard skills
    • TOSA Excel
    • TOEIC
    • Orthodidacte
  • English/French as a foreign language

Expert skills

MARKETING PURCHASING & INNOVATION
- Marketing
- Purchasing
- Innovation & Design thinking

SEMESTER 2

INNOVATIVE & ENTREPRENEURIAL SKILLS

-Innovation management and entrepreneurship

-Complexity Management

-Coding skills

-Corporate project

CORPORATE PROJECT

A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor
throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

POSSIBILITY TO COMPLETE A SEMESTER ABROAD AT A PARTNER UNIVERSITY

OR

DOUBLE DIPLOMA WITH NOTTINGHAM TRENT UNIVERSITY (UK)

Your choice of experience
  • INTERNSHIP in France or abroad
  • PROJECT: Associative, entrepreneurship...
  • LEARNING TRIP ABROAD: You can find a job or take some language courses
  • OTHER CORPORATE PROJECT

Master of Science (MSc)

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree - 4 years

The Master of Science (MSc) Marketing is designed to give students the opportunity to access to 80% of the marketing jobs through advanced core courses and a choice of 4 elective expertise tracks targeted to develop specific competencies (jobs or areas).

CURRICULUM

Advanced content to develop key marketing competencies

  • Culture, consumption and marketing
  • Strategic Brand Management
  • Digital marketing
  • Sustainable Marketing
  • BtoB Marketing
  • Services Marketing
  • Marketing Decision Making

EET

You must select from 4 options:

BRAND MANAGEMENT - Bordeaux & Marseille

- Product Manager
- Experiential branding & consumption
- Advanced Qualitative & Quantitative
methods
- Communication & creative strategy
- Building a Community around a
Start-Up Brand
- Trade & in-store marketing
- Data analytics & user behavior
- Sales negotiation & leadership
- Qualitative and quantitative research

KEY POINTS
- Live Case study
- Case study with world class brands

NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux

- Selling to Business Customers
- Key Account Management by Objectives  
- Digital Transformation in Selling
- B2B Relationships in Retail
- CRM Cloud Based Solutions
- Legal Framework of International Business
- Qualitative and quantitative research (optional)

KEY POINTS

- To take opportunities in BtoB
businesses
- Case study with industry leaders
- Salesforce (CRM application) training

COMMUNICATION & EVENT MANAGEMENT – Marseille (Partly taught in French)

- Communication strategies
- Communication and creative strategies
- Project Management for Events
- Communication and e-Sport
- Video creation
- Experiential and consumer branding
- Building a community around a start-up brand
- Qualitative and quantitative research (optional)

5 modules are taught exclusively in French

KEY POINTS

- Case studies with industry leaders in
communication
- Strong involvement with stakeholders
in the sports industry
- Project management in groups

INTERNATIONAL MARKETING - Paris

- Cultural Branding and Communication on Global Markets
- Market Intelligence in Global Markets
- International Channels Strategies
- Negotiation in an International Context
- Creative Thinking & Methods
- Intercultural Management
- Qualitative and quantitative research (optional)

KEY POINTS

- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands

Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications
- Coding Skills - Level 1 & 2 with Le Wagon
- Introduction to Data Science with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …

6-MONTH INTERNSHIP ABROAD OR IN FRANCE

FINAL DISSERTATION

CONDENSED TRACK

Admission level :
Bachelor's degree
Duration :
16 months
Degree :
MSc, Master of Science
Campus :
Marseille Paris Bordeaux
Format :
Full Time
Language :
English

Fast Pathway

Duration :
4 months
Language :
English
Campus :
Bordeaux Marseille

Enter the specialisation year in just a few months by choosing the condensed track that provides the prerequisites in just 4 months.

Bordeaux campus

SUMMER SCHOOL PROGRAMME

Includes business and cultural visits at no additional cost.

5 or 6 courses of your choice among the following list

Supply Chain

  • Design of the Supply Chain 
  • Management of the Supply Chain

Value creation & digital marketing

  • Value creation & brand management
  • Digital Marketing for Entrepreneur
  • Entrepreneurship

Wine tourism

  • French wine industry
  • Oenotourism

 

FUNDAMENTALS & SOFT SKILLS PROGRAMME

3 courses of your choice among the following list

  • Data Management
  • Team Management
  • Video Communication & Design
  • Public Speaking & leadership
  • International Management

CORPORATE PROJECT

The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor

 

French as Foreign Language

Marseille campus

SUMMER SCHOOL PROGRAMME

Includes business and cultural visits at no additional cost.

5 or 6 courses of your choice among the following list

Sports management & marketing

  •          Strategic management & advanced marketing for sport organizations
  •          Sport marketing & communication

Design thinking

  • Managing the creative process
  • Design thinking

      Social business

  •       Social business, territories & innovations
  •       Sustainable entrepreneurship

Global Finance & International Business

  • Global Finance Regulations or Managerial Cost Accounting
  • International Business : A Mediterranean Perspective

Ethics in business and society

  • Ethics in business & society
  • Towards sustainability

FUNDAMENTALS & SOFT SKILLS PROGRAMME

3 courses of your choice among the following list

  • Data Management
  • Team Management
  • Video Communication & Design
  • Public Speaking & leadership
  • International Management

 

 CORPORATE PROJECT

  • The mission is carried out in groups of 4 to 5 students and combines collective and individual work. The final project is presented to the company and the KEDGE tutor.

 

French as Foreign Language

Master of Science (MSc)

Format :
Full Time
Duration :
1 year
Language :
English
Campus :
Bordeaux Marseille Paris
Admission level :
Bachelor's degree - 4 years

CORE COURSES

Advanced content to develop key marketing competencies

  • Culture, consumption and marketing
  • Strategic Brand Management
  • Digital marketing
  • Sustainable Marketing
  • BtoB Marketing
  • Services Marketing
  • Marketing Decision Making

EET

You must select from 4 options:

BRAND MANAGEMENT - Bordeaux & Marseille

- Product Manager
- Experiential branding & consumption
- Advanced Qualitative & Quantitative
methods
- Communication & creative strategy
- Building a Community around a
Start-Up Brand
- Trade & in-store marketing
- Data analytics & user behavior
- Sales negotiation & leadership
- Qualitative and quantitative research (optional)

KEY POINTS
- Live Case study
- Case study with world class brands

NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux

- Selling to Business Customers
- Key Account Management by Objectives  
- Digital Transformation in Selling
- B2B Relationships in Retail
- CRM Cloud Based Solutions
- Legal Framework of International Business
- Qualitative and quantitative research (optional)

KEY POINTS

- To take opportunities in BtoB
businesses
- Case study with industry leaders
- Salesforce (CRM application) training

COMMUNICATION & EVENT MANAGEMENT – Marseille (Partly taught in French)

- Communication strategies
- Communication and creative strategies
- Project Management for Events
- Communication and e-Sport
- Video creation
- Experiential and consumer branding
- Building a community around a start-up brand
- Qualitative and quantitative research (optional)

5 modules are taught exclusively in French

KEY POINTS

- Case studies with industry leaders in
communication
- Strong involvement with stakeholders
in the sports industry
- Project management in groups

INTERNATIONAL MARKETING - Paris

- Cultural Branding and Communication on Global Markets
- Market Intelligence in Global Markets
- International Channels Strategies
- Negotiation in an International Context
- Creative Thinking & Methods
- Intercultural Management
- Qualitative and quantitative research (optional)

KEY POINTS

- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands

Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications
- Coding Skills - Level 1 & 2 with Le Wagon
- Introduction to Data Science with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …

6-MONTH INTERNSHIP ABROAD OR IN FRANCE

FINAL DISSERTATION

Back to top