Short Track
Intake: January
Master of Science (MSc)
The MSc Marketing is designed to give students the opportunity to access to 80% of the marketing jobs through advanced core courses and a choice of 4 elective expertise tracks targeted to develop specific competencies (jobs or areas).
CORE COURSES
Advanced content to develop key marketing skills:
- Culture, consumption and marketing
- Strategic Brand Management
- Digital marketing
- Sustainable Marketing
- Marketing Decision Making
1 specialisation track to select among the following list:
- Applied Neuroscience Psychology for Analysing Customer Experience (Marseille)
- Data Analytics and Artificial Intelligence (Bordeaux, Marseille, Paris)
- Luxury Experience Management (Bordeaux, Paris)
ELECTIVE EXPERTISE TRACKS (EET) OF YOUR CHOICE
Specific focus on expertise targeted on specific occupations or sectors.
You must select an EET of your choice, 4 available for the 2024-25 school year:
BRAND MANAGEMENT - Bordeaux & Marseille
• Experiential branding & consumption
• Product Manager
• Communication & creative strategy
• Building a community around a start-up brand
• Trade & in-store marketing
• Advanced Quantitative Methods
• Data & user behavior
• Sales Negotiation & Leadership
• Advanced qualitative & quantitative methods (for all students entering directly to the specialisation year)
KEY POINTS
- Live case study with world-class brands
NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux
• Selling to business customers
• Key account management by objectives
• B2B relationships in retail
• Data & user behaviour
• Advanced quantitative & qualitative methods
• CRM cloud based solutions including salesforce
• Sales negotiation & leadership
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- To take opportunities in BtoB businesses
- Case study with industry leaders
- Salesforce (CRM application) training
COMMUNICATION & EVENT MANAGEMENT – Marseille*
• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Comunication and e-sport (FR)
• Project management for events (FR)
• Video creation (FR)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)
KEY POINTS
- Case studies with industry leaders in communication
- Strong involvement with stakeholders in the sports industry
- Project management in groups
INTERNATIONAL MARKETING - Paris
• Cultural branding and communication on global markets
• Market intelligence in global markets
• International channel strategies
• Negotiation in an international context
• Creative thinking & methods
• Intercultural management
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands
Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications:
- Coding Skills - Level 1 & 2 with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …
DISCOVERY DAYS: 2-day in-company immersion
6-MONTH INTERNSHIP ABROAD OR IN FRANCE
FINAL DISSERTATION
Long Track
Intake : January
Pathway Course
PRE-SEMESTER
Online introduction to business management (fast track for non-managers): Upgrade courses accessible ahead of the new semester.
SEMESTERS 1 & 2
FUNDAMENTALS OF MANAGEMENT
- Innovative strategies for sustainable entrepreneurship
- Financial performance management
- Business & sustainability: transition & durability
- Public speaking, visual communication & design
- Data management
- Marketing reconsidered
- Team management & inclusivity
- Ecological challenges & organisational management
EXPERT SKILLS
- 2 pre-specialisation courses in marketing
LEARNING BY DOING
- Impact project: Transition, sustainability or inclusivity
REAL-WORLD SCENARIOS
- Case studies: Decarbonation & business methodology
- Corporate Project:
A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.
ADDITIONAL COURSES
- Languages:
-English / FLE (French as a Foreign Language) - Hard Skills:
-TOSA Excel & coding skills
-TOEIC preparation
-Orthodidacte
-Option to spend a semester abroad at a partner university - Choose your experience:
-Internship in the UK or abroad
-Undertake another corporate project
Master of Science (MSc)
The Master of Science (MSc) Marketing is designed to give students the opportunity to access to 80% of the marketing jobs through advanced core courses and a choice of 4 elective expertise tracks targeted to develop specific competencies (jobs or areas).
CURRICULUM
Advanced content to develop key marketing competencies
- Culture, consumption and marketing
- Strategic Brand Management
- Digital marketing
- Sustainable Marketing
- BtoB Marketing
- Marketing Decision Making
EET
You must select from 4 options:
BRAND MANAGEMENT - Bordeaux & Marseille
• Experiential branding & consumption
• Product Manager
• Communication & creative strategy
• Building a community around a start-up brand
• Trade & in-store marketing
• Advanced Quantitative Methods
• Data & user behavior
• Sales Negotiation & Leadership
• Advanced qualitative & quantitative methods (for all students entering directly to the specialisation year)
KEY POINTS
- Live Case study
- Case study with world class brands
NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux
• Selling to business customers
• Key account management by objectives
• B2B relationships in retail
• Data & user behaviour
• Advanced quantitative & qualitative methods
• CRM cloud based solutions including salesforce
• Sales negotiation & leadership
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- To take opportunities in BtoB businesses
- Case study with industry leaders
- Salesforce (CRM application) training
COMMUNICATION & EVENT MANAGEMENT – Marseille*
• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Comunication and e-sport (FR)
• Project management for events (FR)
• Video creation (FR)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)
*Partly taught in French
KEY POINTS
- Case studies with industry leaders in communication
- Strong involvement with stakeholders in the sports industry
- Project management in groups
INTERNATIONAL MARKETING - Paris
• Cultural branding and communication on global markets
• Market intelligence in global markets
• International channel strategies
• Negotiation in an international context
• Creative thinking & methods
• Intercultural management
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
KEY POINTS
- A cultural perspective of marketing & consumption
- A managerial approach of international
marketing strategies & business development
- A better understanding of consumers at the cultural level
- Live Case study
- Case studies with world class brands
Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications:
- Coding Skills - Level 1 & 2 with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …
DISCOVERY DAYS: 2-day in-company immersion
6-MONTH INTERNSHIP ABROAD OR IN FRANCE
FINAL DISSERTATION