Curriculum "Marketing"

• Strategic thinking
• Financial performance
• Data management
• Excel certification (TOSA)
• Business & ecological transition
• Business & social change
• Ecological challenge & organisational management
• Public speaking
• Visual communication & sustainable impakt
• Team management
• Business & sustainability
• Chat GPT leadership lab
• Coding skills
• Challenge Open Innovation: Consultancy mission on a real and current issue of a company

PRE-SPECIALISATION COURSES

• Marketing reconsidered
• Procurement
• Qualitative & quantitative research

CHOICE OF EXPERIENCE

• Internship in France or abroad
• Academic partnership

SEMESTER 1

Advanced content to develop key marketing skills

• Market intelligence
• Marketing decision making in a circular economy
• Sustainable marketing
• Business model & digital economy
• Strategic brand management
• Creativity & pitching
• Qualitative & quantitative research

Digital certifications

• Data OpenCertif
• Coding skills Level 1
• Advanced Excel
• Google Analytics
• TOSA Power BI

Optional specialisation courses

• Culture, consumption and marketing
• Strategic brand management
• Digital marketing
• Sustainable marketing
• Marketing decision making

1 specialisation track to select among the following list:

•    Data analytics & AI (all campuses)
•    Key account management & business negotiation (Bordeaux)
•    SEO & SEA (Marseille)
•    Intercultural management & international negotiation (Paris)

SEMESTER 2

Specific focus on expertise targeted on specific occupations or sectors. You must select an EET of your choice, 4 available for the 2025-26 school year:

• Brand & product management: Define and implement sustainable and profitable brand and product strategies.
• Brand management & communication*: Manage a brand’s image and reputation while developing dedicated communication strategies.
• Digital marketing & sales*: Learn the tools and challenges of digital marketing and its commercial aspects.
• International luxury marketing: Develop a global marketing vision to excel in international luxury marketing.

*Partly taught in French.

DIGITAL SKILLS: At least one of the following: Google Ads/Hubspot
(CRM)/Amazon Marketplace certification/Coding Skills Level 2/
Adobe Photoshop/Retail Media (Numberly)

DISCOVERY DAYS: 2-day in-company immersion

6-MONTH INTERNSHIP abroad or in France

FINAL DISSERTATION

All degree requirements must be successfully completed. The awarding of the diploma will be confirmed by the examination board.

Evaluation methods may include a variety of approaches such as case studies, presentations, practical exercises, written tests, group projects, and oral assessments. These diverse methods allow for a comprehensive and in-depth evaluation of the skills and knowledge acquired.