Marketing & Brand Management

Programme highlights

A specialised educational programme providing access to 80% of marketing occupations

Varied options to meet all needs

The MSc Marketing is a highly specialised programme that trains students for 80% of all marketing professions. This is due to its common core design, providing industry-specific and career-specific options.

We offer seven options within our Marketing Master of Science :

• Brand Mangement, Bordeaux or Marseille campus
• Sales Leadership and Negotiation in BTOB, Bordeaux Campus
• Wine and French Art de Vivre, Bordeaux campus
• Customer Experience, Marseille campus
• International Marketing, Paris campus
• Communication and Event Management, Marseille campus
• Media, Lobbying and Communication, Paris Campus

A 3-tiered educational approach

The training within this Msc is divided into three distinct learning methods:

1. Top academic faculty members who belong to one of Europe's best-known research centers, the KEDGE BS "Marketing Center of Excellence". They work continuously with companies on joint projects. As a result, they advance marketing knowledge and practice, and involve students in their research. The objective: to help future graduates to be at the cutting edge.

2. Lectures given by experts and professionals. They share their expertise and experience first-hand with our students.

3. Practical work experience to create, apply and analyze marketing concepts. It includes concrete case practice, usiness projects, company visits, FabLab, sessions, etc.

Courses guided by recognized companies

In each variation of the programme specific to a profession or sector, a company is dedicated to help students succeed. Throughout the second semester, this company is present during lectures, job hunting, case studies, workshops, applied research issues, etc. To name a few of our current list of 45 partner companies : Danone, Cultura, Proctor & Gamble and Dentsu Aegis Network…

The strength of a vast network of partners

As part of our work developing the MSc Marketing programme, we’re constantly collaborating with companies. They advance our practical marketing knowledge and engage students in their research. They’re involved in the creation of the programme on several levels: some participate in the management of the programme via the Development Committee, others accompany the students throughout their optional study paths as part of the partnership programme "Guiding Lights", etc.

Professionals involved in our curriculum all share the same objective: to help future graduates develop the vision of responsible marketing while acquiring the advanced skills necessary to succeed in their projects.

A network of alumni offer countless opportunities

Once you’re a member of the KEDGE community, you have access to its many resources. In particular, a network of 1350 alumni graduates that could see you taking up any number of opportunities around the world. It also acts as an incubator and accelerator to support your entrepreneurial projects.

SKILLS

A state of mind firmly focused on the “time to market”

Today’s best practices can become outdated in just a few months’ time. Development cycles are getting shorter and are increasingly based around “test, learn and amplify” cycles.

Analytical skills

In the era of big data, marketers must be able to analyze quantitative datasets and interpret qualitative data from, for example, an ethnomarketing approach.

The goal is always to improve the customer experience and actively participate in innovation efforts.

Technical skills

They are essential in the digital field. Students will have the opportunity to access to the Full Stack Track (360 hours of code over 9 weeks) at Le Wagon coding school.

Digital marketing skills

Selected students will have the opportunity to follow Le Wagon's FullStack program for nine weeks in Bordeaux. This lets them earn a double degree by combining the Wagon Web Developer / Developer Certification (RNCP Level II) with the KEDGE MSc Diploma.

We facilitate this by connecting students with two well-known partners: the MOOC Agency, a leading provider of innovative teaching methods and Le Wagon, a coding school.

Key figures

28 - 33 K€

Salary range after graduation

1350

alumni

partner companies

specializations

Testimonials

A solid technical foundation in marketing, communication and management on the international scope - KEDGE

A solid technical foundation in marketing, communication and management on the international scope MENGJIE QIN China region distribution manager, JOG Swimwear, Class 2014

The MSc Marketing & Brand Management allowed me to develop great creativity, a product sensibility and solid technical foundation in marketing, communication and management on the international scope. I am today the China distribution area manager for the company JOG Swimwear. I am in charge of developing the Chinese market and I am working closely with 5 -star spa managers to develop partnerships. My integration into working life has been greatly facilitated by the professional dimension of the MSc. I keep excellent memories of my life in the Marseille campus and I’m still in touch with my school mates.

Enhance employability Aurore BALLARIN Trade Marketing and Category Management Manager at OGEU GROUP – Class 2010

This MSc programme offers both lectures on the fundamentals of marketing, and real study cases where you learn how to structure your communication and sell products or solutions effectively (covering topics such as brief writing, tender responses, identifying and assessing customer issues, events organisation, etc.). There are also master classes given by practising professionals, which enable students to develop a real and objective view of business realities, whether on the agency or the advertiser’s side. Finally, personalised coaching sessions enable students to enhance their employability, covering topics such as CV drafting with mentoring support from former graduates, individual and group interviews, identifying personal strengths and areas for improvement.

The best option Emilien NIZON Chief Product Officer at Le Petit Martin – Class 2012

My year with the MSc programme proved decisive as it acted as a bridge between my academic training and my professional career. I was able to secure a permanent employment before actually graduating, which was a tremendous help. The Product Manager plays a critical role in a digital business: you have to be both creative, in order to design unique experiences for users, and data-driven to be able to measure the impact of actions taken. The MSc Marketing & Brand Management programme was definitely the best option for me.

Develop a network Loïc MACQUERON Managing Director GNB EVENTS, Class 2011

What I remember most from the programme is the excellent relationship we had with faculty members, who provide lots of advice and support in the fields of business creation and business development. What with the Pro-Act assignments, internships, case studies and other events, I was able not only to get great training, but also to start building my personal network, which proved invaluable when I set up my own events company. I am now able to offer a marketing perspective on all event-related projects, as this MSc programme taught me how to analyse, understand and implement operations based on clients’ requirements.

A very handson approach of the professional and business world - KEDGE

A very handson approach of the professional and business world PARISI Chiara Head of event and partnerships at Reed Expositions, Class 2010

I chose the MSc Marketing programme because I wanted a vocational training with a very handson approach of the professional and business world. I was interested in events management so the association with ANAé was definitely an added value. Many of the lectures were given by practising professionals in the field of events management, which enabled me to develop a clear vision of business realities and display a very professional approach as soon as I started working.

Marketing

The key to marketing in a complex and changing world