Ranked in 2 categories

MSc, Master of Science Marketing

Marketing in a complex and changing world

6th

Eduniversal 2024 French ranking - Best Marketing programme

Admission level

From Bachelor's degree - 3 years to Bachelor's degree - 4 years, Validation of Personal and Professional Experience (VAPP)

Campus

MarseilleBordeauxParis

Degree

MSc, Master of ScienceDiploma recognised by the French Ministry of Higher Education

Format

Full TimeWork Study

Intake

September 2025

Language

English

6th

Eduniversal 2024 French ranking - Best Marketing programme

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MSc Marketing

The MSc Marketing blends academic excellence and professional relevance for aspiring marketing professionals. Tailored for those with at least 3 years of prior university education, it aligns with industry expectations, making graduates highly employable. The programme offers tailored tracks to suit individual interests, fostering a relevant and industry-specific learning experience that provides a gateway to a rewarding career in marketing. The collaborative design with leading companies enhances practical applicability within each course, and ensures graduates are equipped for diverse marketing roles. This MSc stands as a dynamic and responsive programme preparing students for success in this ever-evolving landscape. Starting from the 2025 academic year, the programme will be offered on a work-study basis at the Marseille campus. The "Brand Management & Communication" and "Digital Marketing & Sales" tracks will enable students to combine academic learning with hands-on company experience, strengthening their professional skills and improving their employability.

KEDGE Business School's Master of Science in Marketing is a double degree programme. It delivers a Master of Science accredited by the conférence des grandes écoles (CGE) and a diploma recognised by the French Ministry of Higher Education.
  • Programme overview

Learn more about KEDGE's specialised marketing MSc with Nicolas Buttafoghi, head of the programme.

campus of Marseille

Nicolas Buttafoghi

Head of the Marketing MScs

OBJECTIVES OF THE MARKETING PROGRAMME

"Marketing careers and skills must keep pace with the major and sometimes conflicting changes in our environment: digital technologies and the development of a collaborative culture that transforms the consumer into a consumer-actor, belonging to multiple tribes on an affinity and emotional basis, the emergence of more responsible marketing that takes into account transitions (ecological, energy, etc.), new forms of competition based on the creation of open ecosystems involving business partners. These changes are reflected in the MSc Marketing courses thanks to the commitment of our research professors and the many companies that are part of the KEDGE ecosystem. The "Learning by Doing" dimension is omnipresent: business games, case studies developed in partnership with companies, digital certifications, etc. Finally, all students, supported by the teaching staff, take part in Discovery Days: two days off campus to visit companies, meet managers, and take part in workshops organised by organisations from the worlds of technology, fashion, luxury, leisure, etc. Our entire team shares the same ambition: to help students be at the cutting edge of their expertise and succeed in their future career paths."

Programme's Labels : Bienvenue en France

Highlights of the Marketing MSc

Skills developed in the Marketing MSc

Prepare for the emerging marketing trends with KEDGE's Marketing MSc

KEDGE's Marketing MSc is designed to equip students for the latest industry trends and future challenges. Taught in English*, the programme begins with adaptive learning; class requirements cover essential management aspects and focus on team dynamics, inclusivity, and ecological considerations. It then delves into marketing expertise through pre-specialisation courses, preparing students for real-world challenges. The curriculum seamlessly integrates English language proficiency as a crucial component, providing students with the necessary language skills for success in their course.

Emphasizing an integration of theory and practice, the programme facilitates an impactful transition through an impact project, a 6-month internship, and a final dissertation, showcasing students' marketing expertise. Real-world application is enriched through corporate projects, case studies, and a comprehensive skill set, including language proficiency, hard skills, and global exposure. Advanced content in key marketing competencies and digital skills certifications further enhance students' readiness for the diverse marketing landscape.

*partly in French for the two tracks available in Marseille