Marketing

Marketing in a complex and changing world

Ranked 4th Best French Master in the World Ranking QS 2019 More Close

Short Track

Admission level :
International Bachelor's degree - 4 years
Duration :
3 academic semesters
Degree :
Master of Science
Campus :
Marseille
Format :
Full time
Language :
English

Specialisation course

Duration :
3 academic semesters
CURRICULUM

COMMON CORE

  • Culture consumption and marketing
  • Business analytics
  • Brand management
  • Digital marketing
  • Sustainable marketing
  • BtoB marketing

 

SPECIALISATION PATHS

 

BRAND MANAGEMENT - Campus of Marseille

  • Experiential branding & consumption
  • Product manager
  • Marketing of services
  • Communication 360
  • Key account management
  • Marketing decision making

 

SALES LEADERSHIP & NEGOTIATION IN BTOB - Campus of Bordeaux

  • Selling products and solutions
  • Global strategic customer management
  • Sales force management
  • Social selling
  • Negotiation
  • Salesforce software training
  • Specific BtoB relationships: retail
  • Specific BtoB relationships: SMEs
  • BtoB digital transformation
  • Financial impact of negotiation
  • Legal context in BtoB relationships 

 

E-SPORT - Campus of Marseille

  • eSport culture and industry
  • Gaming and serious games
  • Brand management
  • Consumer behavior and fan culture
  • Digital marketing
  • Community management
  • Event marketing
  • Commercial business strategies
  • Sponsorship and activation
  • Talent marketing
  • E-marketing & community management
  • Streaming and medias

 

KEDGE ABILITY CERTIFICATE

Depending on your project you could be eligible to one of these certificate:

  • Open innovation challenge
  • Leadership & Management
  • SAP
  • Doing Business in Emerged and Emerging Markets

 

6-MONTHS INTERNSHIP ABROAD OR IN FRANCE

 

RESEARCH PAPER/THESIS

Long Track

Admission level :
Bachelor's degree - 3 years
Duration :
5 academic semesters
Degree :
Master of Science
Campus :
Marseille Bordeaux Paris
Format :
Full time
Language :
English

Pathway course

Format :
Full time
Duration :
2 academic semesters
Language :
English
Campus :
Marseille Bordeaux Paris
Admission level :
Bachelor's degree - 3 years
SEMESTER 1

 

Management skills

  • Introduction to business management (Fast Track for Non-Managers)
  • Fundamental classes in management
  • Project management
  • Performance management
  • Soft Skills & personal development
  • Management toolbox (crossknowledge)
  • E-learning track of your choice   
        - Human ressources
        - Finance management
        - Complexity management
  • Languages : English / French as a foreign language

 

Expert skills

Marketing :

  • Marketing / consumption
  • Innovation
  • Maker 

 

SEMESTER 2

 

Innovative entrepreneur skills 

  • Design thinking
  • Entrepreneurship
  • Business model innovation
  • Innovation financing
  • Management of innovative organisations

 

Corporate Project

It’s a 5 month consultancy assignment on a real and current business issue of a company. Corporate Projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities of decision making processes. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. Combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.

INTERNSHIP IN FRANCE OR ABROAD

Specialisation course

Format :
Full time
Duration :
3 academic semesters
Language :
English
Campus :
Marseille Bordeaux
Admission level :
International Bachelor's degree - 4 years
CURRICULUM

COMMON CORE

  • Culture consumption and marketing
  • Business analytics
  • Brand management
  • Digital marketing
  • Sustainable marketing
  • BtoB marketing

 

SPECIALISATION PATHS

 

BRAND MANAGEMENT - Campus of Marseille

  • Experiential branding & consumption
  • Product manager
  • Marketing of services
  • Communication 360
  • Key account management
  • Marketing decision making

 

SALES LEADERSHIP & NEGOTIATION IN BTOB - Campus of Bordeaux

  • Selling products and solutions
  • Global strategic customer management
  • Sales force management
  • Social selling
  • Negotiation
  • Salesforce software training
  • Specific BtoB relationships: retail
  • Specific BtoB relationships: SMEs
  • BtoB digital transformation
  • Financial impact of negotiation
  • Legal context in BtoB relationships 

 

E-SPORT - Campus of Marseille

  • eSport culture and industry
  • Gaming and serious games
  • Brand management
  • Consumer behavior and fan culture
  • Digital marketing
  • Community management
  • Event marketing
  • Commercial business strategies
  • Sponsorship and activation
  • Talent marketing
  • E-marketing & community management
  • Streaming and medias

 

KEDGE ABILITY CERTIFICATE

Depending on your project you could be eligible to one of these certificate:

  • Open innovation challenge
  • Leadership & Management
  • SAP
  • Doing Business in Emerged and Emerging Markets

 

6-MONTHS INTERNSHIP ABROAD OR IN FRANCE

 

RESEARCH PAPER/THESIS

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