Master of Science (MSc) in Data Analytics for Business testimonials

Before joining a business school, I had a rather unconventional academic background, initially focused on computer programming. I wanted to go beyond the technical side, contribute to decision-making, and gain a deeper understanding of strategic business challenges. That’s what led me to the MSc Data Analytics for Business at KEDGE.
This programme offered exactly what I was looking for: a cross-disciplinary approach that blends essential technical skills (Python, SQL, Tableau...) with a practical understanding of real-world business dynamics. The teaching goes far beyond theory—many lecturers are industry professionals who share real-life experiences, everyday challenges, and valuable insights into how to drive change within a company.
During my final-year internship at Betclic, I joined the Growth team as a Junior Data Analyst and was later offered a full-time position in the Poker & Casino team. Today, my role involves processing and analysing data to support business decision-making—evaluating new features, measuring the performance of campaigns, or supporting expansion into new markets. The assignments are as varied as they are rewarding.
This programme truly helped me develop a dual skill set becoming both a reliable technical expert and a valuable partner who can bring data to life—making it clear, accessible, and meaningful for business teams.
If I had to sum up this journey in one word? Enriching.

In a highly regulated technological context, AI and Business Intelligence subjects are now found to have practical applications in companies in order to continue to give meaning to Data with an increased use of external expertise from consultancy firms. As a result, multi-skilled junior consultants are becoming a rare resource. It is therefore crucial to train rigorous, methodical collaborators with a business orientation who are sensitive to the problems and opportunities offered by Machine Learning. The specialisation offered by KEDGE perfectly meets this challenge. By combining the pedagogical excellence offered by its faculty with the relevance of practical case studies, this MSc will train the future Data Marketing consultants who will meet the expectations of firms in this field.