MSc, Master of Science Creative Tourism Management

An innovative international programme in cultural and creative tourism management

Admission level

From Bachelor's degree - 3 years to Bachelor's degree - 4 years, Validation of Personal and Professional Experience (VAPP)

Campus

Paris

Degree

MSc, Master of Science

Format

Full Time

Intake

September 2026

Language

English

  • Early Bird Offer: Apply before November 30, 2025 & enjoy 10% off your tuition fees*!

    Ends in

    0

    Days,

    0

    :

    0

    :

    0

    *Automatically applied to any application completed before 30 November, 2025. Available only for full-time specialised MSc – Master of Science, undergraduate, or Master in Management (MIM) programmes. This offer cannot be combined with any other offer.

    Register

MSc Creative Tourism Management

The economy and management of creative industries, as well as changes in cultural consumption, interact strongly with tourism, tourism practises, and destination development. Creativity plays a key role in many aspects of the tourism offer: creating tourist experiences, revitalizing existing products, enhancing creative and cultural assets, theming, and more. Public policies to support culture, creative industries, and creative territories contribute to the development of tourism (support for heritage and music festivals, etc.), the promotion of tourism offers (support for media and audiovisual industries), the desire to travel (support for language education, multiculturalism, etc.), economic stability (support for businesses, employment, etc.) and creativity and innovation itself (support for education, etc.). As a result, tourism strategies and creative tourism industries are becoming increasingly interconnected, leading to a hybridization of offers. In this new creative economy, tourism is even considered part of the evolving definition of the creative industries sector.

Cultural and creative tourism offers activities produced by the creative industries characteristic of a destination: arts, heritage, performing arts, cultural industries (cinema, music, video games, publishing, media), creative services such as design, taste industries such as fashion and gastronomy, leisure activities such as games and sports. These creative activities, which are sustainable because they are rooted in a local context, enable visitors to develop their creative potential through active participation, engaging experience, or even co-creation between locals and travellers. This represents the leading trend in an innovative tourism economy.

Our programme enables students to acquire the skills required to manage creative tourism. Students, managers, professionals in tourism or creative industries, entrepreneurs, you are all welcome. We are looking for passionate, committed, and entrepreneurial individuals who are ready to become key players in the tourism of tomorrow.

 

Anne GOMBAULT

Head of KEDGE Arts School and MSc Arts & Creative Industries Management

AN INNOVATIVE INTERNATIONAL PROGRAMME IN CULTURAL AND CREATIVE TOURISM MANAGEMENT

The objectives of this creative tourism management programme

The aim of the programme is to train the entrepreneurs and tourism managers of tomorrow who will work in the tourism, leisure, and culture sectors.

Our graduates will drive innovation by enhancing the creative dimension of tourism. They will work in tourist offices, travel agencies, e-tourism, and the hotel (luxury hotels, boutique hotels, or design hotels). They may also pursue careers in cultural organisations (museums, heritage sites, theatres, cultural centres or repurposed industrial sites), gastronomy, event management, theme parks, third places, and leisure activities.

The programme also aims to train entrepreneurs capable of launching innovative initiatives in this dynamic sector.

Programme's Labels : Bienvenue en France

Programme highlights

The cultural and creative sector encompasses a wide range of activities, characterized by specific strategic aspects and increasing degree of hybridization. Dense and continually growing, it is shaping a new form of capitalism — one that is aesthetic, entrepreneurial, and cosmopolitan. Tourism is part of this sector as a leisure industry, but also as a cross-cutting sector linked to other creative industries.

The programme is managed by KEDGE Arts School, an academic institute for arts and creative industries management whose permanent faculty members produce and share knowledge on the arts, culture, and creative industries in general, including tourism. From prestigious tourism institutions to small, dynamic creative businesses, the programme also brings together numerous partners from the cultural and creative tourism sector. They share their practises as part of the programme's teaching. These professionals guarantee high-quality contextual learning and networking opportunities for accessing the market.

The programme draws on France's best creative and cultural practises in tourism: France, the world's leading destination in terms of volume, is unique in the richness of its cultural heritage and the dynamism of its creative sector. Several study trips are organised in major creative tourism areas in France: Provence around Avignon, Corsica around Ajaccio, and the French Basque Country around Bayonne and Biarritz. 

The programme also draws on innovative practises developed by certain creative destinations internationally, primarily Spain, the world's leading destination in terms of value creation, but also the United States and Southeast Asia. This dimension will be enriched by the participation of international experts in a month-long international seminar, enabling the adoption of an intercultural approach that is essential in a sector where cultural diversity is a key skill.

The teaching approach is immersive, using methods such as on-site classes within cultural and creative tourism organisations, workshops with destinations and brands, and study trips both in France and abroad.

The programme follows the paradigm of transformational learning, where students shift their perspectives to guide their future actions throughout their studies. Both education and tourism serve as transformational vectors, creating immersive experiences that foster a deeper understanding of social realities and a holistic awareness of the self.

This pedagogy offers students the opportunity to reflect on their career goals and acquire new skills to achieve them.

Creativity stems from diversity. This programme is made up of a group of French and international students with very different backgrounds (business school, tourism school, social sciences, art school, etc.).

SKILLS