2022 KEDGE International Winter School

Develop your knowledge and understanding of Disruptive Technologies and their influence on Modern Management

Programme package for KEDGE Winter School 2022

Admission level

Degree

1 programme package comprised of 2 courses – (January 10 - 21, 2022)

Admission level:

Advanced Bachelor
Master's degree

Degree:

Certificate & Official Transcripts

1 programme package comprised of 2 courses – (January 10 - 21, 2022)

Our KEDGE International Winter School programme runs for 2 weeks. You can take 1 course or both courses offered as part of our programme package!

Admission level :
Advanced Bachelor Master's degree
Degree :
Certificate & Official Transcripts
Campus :
Paris
Format :
Full time
Language :
English

Disruptive Technologies and Modern Management

Level of the course: Bachelor & Master
8 ECTS, 48 hours

Course 1: Business Analytics & Intelligence

Course Format: 6 hrs per day over 1-week; from January 10 - 14, 2022.

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available that must be studied prior to the class.

In the age of the ‘Digital Enterprise’, technology disruption has become omnipresent. It is helping organisations, in every industry, use information to make choices about what markets to pursue, create business advantages, gain competitive differentiation and manage costs.

The central ingredient: Data.

To take advantage of the intelligence enabled by the collection of Data, one must understand the methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information, so that it may be used to integrate more effective strategic, tactical, and operational insights in the decision-making process.

By the end of this course, students should be able:

  • To have a much better understanding of disruptive technologies, from the perspectives of technology, intelligence and business, including: Big Data, Cloud Computing, Data Analytics and Artificial Intelligence.
  • To understand the steps in the transformation of data collection to decision making.
  • To develop a roadmap to conduct transformation, delivering business-value through technology disruption.
Course 2: Creating Customer Value with Disruptive Technologies

Course Format: 6 hrs per day over 1-week; from January 17 - 21, 2022.

3 hrs live sessions per day and asynchronous work over 1-week. Live sessions will be delivered from 1 to 4pm CET and will include coaching from professors, group work and Q&A sessions. Asynchronous work correspond to 12 hours of class, with material available that must be studied prior to the class.

This course addresses a recent and important strategic imperative in an integrative way: Using Big Data, Artificial Intelligence, and connected devices to serve customers. 

These ‘disruptive technologies’ are currently turning everything upside down, enabling a quick, individualized and resource-efficient form of customer management. The field of Marketing is especially well placed to profit from Big Data as it facilitates a shift from an isolated view of consumer behaviour to a holistic understanding of customer needs. 

By the end of this course, students should be able:

  • To understand how Big Data, Artificial Intelligence, and the Internet of Things impact marketing strategies
  • To apply the learned concepts on practical examples and real life cases
  • To develop strategies on how to create customer value with innovative technologies
  • To critically reflect on the opportunities and challenges of innovative technologies
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