KEDGE Businees School organises in collaboration with KEA and the Central Academy of Fine Arts The B.CREATIVE conference

PRESS RELEASE 23.10.2017

KEDGE Businees School organises in collaboration with KEA and the Central Academy of Fine Arts The B.CREATIVE conference for creative entrepreneurship NOVEMBER 15th, 2017 Shanghai

b.creative, the global event for creative entrepreneurship, will be held in Shanghai on November 15th, 2017 in the margin of the High Level People to People Dialogue (HPPD) Summit between the European Union and China. 

The conference will focus on « Creative entrepreneurship and urban challenges », and will be organised in the scope of the EU co-funded project « Creative Tracks », wich support young creative entrepreneurs from all over the world and encourage crosscultural collaborations. The conference will also welcome the awarded team of the b.creative challenge to present the winning project « Fieldmakers » and collect the b.creative award.

The Creative Industries Culture Expertise Centre of KEDGE Business School is partner with KEA and the Central Academy of Fine Arts (CAFA) to organise the event. The conference will be held on the new campus of the Franco-chinese Management of arts and design Intitute wich will be opened in october 2018.

The city of Shanghai is home to more than 100 Creative Clusters, over 4,000 innovative designrelated agencies and institutions. From november 13th to 15th, will take place the HPPD Summit, the highest level of diplomatic engagement between the EU and China on Education, Youth and Culture.

Kedge Business School Creative Industries & Culture Research Centre produces and shares knowledge about the management of creative industries and culture. The Centre also studies the positioning of actors within society, and also carry out research on the nature of creative and cultural assets, and the conditions under which they are produced.

About The Central Academy of Fine Arts

The Central Academy of Fine Arts, located in Beijing, is an academy where culture, history and art are flourishing, which enjoys the best art resources of the world. CAFA, as a leading institution for modern art education in China, provides a rich land for those who wish to learn experience and engage in creativities, which has nurtured quite a lot of pre-eminent artists in the past ninety years.

Contact : Kang Li

About B Creative

b.creative is a global event focusing on the transversal nature of the creative sector and its capacity to foster social and economic innovation. The b.creative challenge is an international competition rewarding young creative entrepreneurs putting their ideas at work for social innovation. It is supported by Creatis Brussels, the Cultural Diplomacy Platform, Innovation & Entrepreneurship Competition Space Shenzhen and KEA. - Facebook/becreative - @creative_tracks

Contact : Teodora Pletosu

Launched in 2016, Creative Tracks boasts a network of more than 2,200 creative and cultural entrepreneurs, associations or networks supporting culture and creative industries throughout the world. The project is co-funded by the EU and supported by Wallonie Bruxelles International and Shenzhen Design Week.

Contact :

About KEA

KEA advises territories, organisations and people to unlock the potential of cultural resources.

Contact :

Press contact for KEDGE Business School

Claire Grellier

Press contact for B. Creative

Clémentine Daubeuf

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