Florine LIVAT

Accounting, Finance & Economics Download CV

Florine Livat gets her PhD. in Economics in 2005. Her field is applied microeconomics and her works focus on markets in an information asymmetry context, especially wine markets. She studies reputation, prices, expertise, and gender issues in the wine industry, among others. She has published academic articles in several journals: Food Policy, Applied Economics, Economics Bulletin, Economie et Prévision, Applied Economics Letters, Journal of Wine Economics, Wine Economics and Policy, International Journal of Wine Business Research. She worked several years as an economic analyst for a wine broker in Bordeaux before joining Kedge Business School in 2006. Member of the American Association of Wine Economists, she has also contributed to create the research group 'Bordeaux Wine Economics' and is a founding member of the European Association of Wine Economists. At KEDGE Business School, Florine was the academic head of the specialized master in Wine and Spirits Management from 2007 to 2011. She is currently Associate Professor of economics, teaches in French and in English, from Bachelor students to Executive education, Principles of Microeconomics, Wine Economics, Research Methods and Econometrics.

    Recent publications
    Publication Year of publication Type of publication
    FERNANDEZ-OLMOS, M., W. MA, F. LIVAT, "Linking Spanish wine farmers to international markets: Is direct export better than indirect export in improving farm performance?", Economic Analysis and Policy, 2024, vol. 81, pp. 153-163 2024 Journal article
    GALLAIS, A., F. LIVAT, "Willingness to Pay for Female-Made Wine: Evidence from an Online Experiment", Journal of Wine Economics, 2024, vol. 19, no. 1, pp. 41-63 2024 Journal article
    GERGAUD, O., F. LIVAT, "How do wineries price their wine experiences?", International Journal of Contemporary Hospitality Management, 2024 2024 Journal article
    LIVAT, F., D. MARKS, H. REMAUD, "Wining and dining out: on understanding restaurant wine lists", Food, Culture & Society, 2024 2024 Journal article
    LIVAT, F., H. REMAUD, A. MCHALE, "The puzzle of wine price in restaurants", Wine Business Journal, 2023 2023 Journal article
    RICKARD, B., S. HO, F. LIVAT, A. OKRENT, "Date labels, food waste, and supply chain implications", European Review of Agricultural Economics, 2023, vol. 50, no. 1, pp. 29-58 2023 Journal article
    MASSET, P., L. TERRIER, F. LIVAT, "Can a wine be feminine? Gendered wine descriptors and quality, price, and aging potential", Journal of Wine Economics, 2023, vol. 18, no. 4, pp. 273-285 2023 Journal article
    GASTALDELLO, G., F. LIVAT, L. ROSSETTO, "Does Covid scare wine travelers? Evidence from France and Italy.", Wine Economics and Policy, 2022, vol. 11, no. 1, pp. 89-106 2022 Journal article
    LIVAT, F., C. JAFFRÉ, "Gendered roles in the wine industry" in Routledge Handbook of Wine and Culture., Ed., Routledge, pp. 320-330, 2022 2022 Book chapter
    ADALJA, A., F. LIVAT, B. RICKARD, A. SUSSKIND, "Old World and New World Sparkling Wines: Consumer decisions and Insights for Retailers", Cornell Hospitality Quaterly, 2021, vol. 62, no. 3, pp. 346-356 2021 Journal article
    LIVAT, F., H. REMAUD, "Do wine judges give higher scores to wines made with less-known grape varieties?", International Journal of Entrepreneurship and Small Business, 2021, vol. 44, no. 2, pp. 106-117 2021 Journal article
    AGNOLI, L., J. -M. CARDEBAT, R. COMPES, M. DUBOIS, B. FAYE, B. FRICK, D. GAETA, E. GIRAUD-HÉRAUD, E. LE FUR, F. LIVAT, G. MALORGIO, P. MASSET, G. MELONI, V. PINILLA, J. REBELO, L. ROSSETTO, G. SCHAMEL, K. SIMON-ELROZ, "How did wine consumption evolve during the first Covid-19 lockdown in Europe?", Journal of Wine Economics, 2021, vol. 16, no. 2, pp. 131-168 2021 Journal article
    SONG, H., F. LIVAT, S. YE, "Effects of terrorist attacks on tourist flows to France: Is wine tourism a substitute for urban tourism?", Journal of Destination Marketing & Management, 2019, vol. 14, pp. 100385 2019 Journal article
    LIVAT, F., "Individual and Collective Reputations in the Wine Industry" in The Palgrave Handbook of Wine Industry Economics., Alonso Ugaglia A., Cardebat JM. Eds, Palgrave Macmillan, chap. 25, pp. 463-485, 2019 2019 Book chapter
    LIVAT, F., J. ALSTON, J. -M. CARDEBAT, "Do Denominations of Origin Provide Useful Quality Signals? The Case of Bordeaux Wines", Economic Modelling, 2019, vol. 81, pp. 518-532 2019 Journal article
    GERGAUD, O., F. LIVAT, H. SONG, "Terrorism and Wine Tourism: The Case of Museum Attendance", Journal of Wine Economics, 2018, vol. 13, no. 4, pp. 375-383 2018 Journal article
    RICKARD, B., O.GERGAUD, S.HO, F.LIVAT, H.SHUAY-TSYR, "Trade liberalization in the presence of domestic regulations: public policies applied to EU and U.S. wine markets", Applied Economics, 2018, vol. 50, no. 18, pp. 2028-2047 2018 Journal article
    LIVAT, F., H.REMAUD, "Factors Affecting Wine Price Mark-up in Restaurants", Journal of Wine Economics, 2018, vol. 13, no. 2, pp. 144-159 2018 Journal article
    GERGAUD, O., F.LIVAT, B.RICKARD, F.WARZYNSKI, "Evaluating the net benefits of collective reputation: The case of Bordeaux wine", Food Policy, 2017, vol. 71, pp. 8-16 2017 Journal article
    MORA, P., F.LIVAT, "Does Storytelling Add Value? The Case of Bordeaux Fine Wines" in The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World., Campbell, Colin L. Eds, Springer International Publishing, pp. 187-191, 2017 2017 Book chapter
    LUNARDO, R., F.PECHEUX LIVAT, "Congruency between colour and shape of the front labels of wine: effects on fluency and aroma and quality perceptions", International Journal of Entrepreneurship and Small Business, 2016, vol. 29, no. 4, pp. 528 2016 Journal article
    Teaching domains


    • Principles of Economics - Wine Economics - Research Methods
    Research domains


    Agri-food business

    Wine Management

    Kedge Insights
    Insights Others authors Category Expertise
    Reconfinement ou pas ? Éléments de réponse à travers la consommation de vin des Français None Published in The Conversation
    Food, wine & hospitality
    Is the wine industry a bastion of “white men”? None Expert’s view
    Food, wine & hospitality
    Le secteur vitivinicole est-il une industrie de « mâles blancs » ? None Expert’s view
    Food, wine & hospitality
    Le « bio » expliqué aux enfants Xavier HOLLANDTS Published in The Conversation
    US tariffs on French wine: big talk, potentially unintended consequences None Published in The Conversation
    Food, wine & hospitality
    Analyse des notations de 62 grands vins de Bordeaux None Publication highlight
    Food, wine & hospitality