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Thierry LOREY

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Thierry LOREY has been a marketing professor at Kedge Business School since September 2018. He holds a PhD in Management Sciences from the University of Toulouse 1 Capitole (2012) and an  HDR (Ability  to  supervise  PHD students  from  Pau University, 30 th June 2020).  His teaching focuses on three themes: brand management in an international context, wine and sport. His research themes focus on Wine ("Social Representations, Generations"), Heritage & Tourism ("Compostela Paths"), Sport ("E-Sport"), and the Digital Revolution that is transforming these three sectors. He also has 15 years of international professional experience as a Marketing Manager in the wine and food industries.

    Recent publications
    Publication Year of publication Type of publication
    DOSQUET, F., T.LOREY, M.AMBAYE, "The role of children in marketing, a state of the art: Applications in tourism marketing" in Children in Hospitality and Tourism : Marketing and Managing Experiences., Seraphin H, Béal L., Zaman M., Gowreesunkar G. Eds, Degruyter, 2020 2020 Book chapter
    DOSQUET, F., T.LOREY, S.BOURLIATAUX-LAJOINIE, J. L.DEL OLMO ARRIAGA, T.VO THANH, "Case Study 5: A paradox of the UNESCO “World Heritage” label ? The case of the Way of St James of Compostela in France" in Overtourism: Causes, Implications and Solutions,., Seraphin, Hugues, Gladkikh, Tatiana, Vo Thanh, Tan Eds, Springer International Publishing, pp. 267-284, 2020 2020 Book chapter
    LOREY, T., F.DOSQUET, Y.ERRAMI, S.CHANTELOT, "Dynamique de co-création des politiques publiques dans des contextes institutionnels complexes : le cas des Chemins de Compostelle en France et en Espagne", Management International, 2019, vol. 23, no. 3, pp. 89-105 2019 Journal article
    SERAPHIN , H., V.GOWREESUNKAR, M.ZAMAN, T.LOREY, "Limitations of Trexit (Tourism exit) as a solution to overtourism", Worlwide Hospitality and Tourism Themes, 2019, vol. vol. 11, no. N° 5, pp. 566-581 2019 Journal article
    DOSQUET, F., T.LOREY, H.SERAPHIN , T.MAJD, "The elusive goal of sustainable tourism, A cas study of the Camino de Santiago in France and in Spain" in Green Events and Green Tourism: An International Guide to Good Practice., Seraphin H. and Nolan E Ed., Routledge, pp. 117-124, 2018 2018 Book chapter
    LOREY, T., "Les Etudes Qualitatives : du face-à-face à la Révolution du Online" in Etudes de marche., Dosquet F. Ed., Dunod, pp. 179-197, 2018 2018 Book chapter
    LOREY, T., F.DOSQUET , Y.ERRAMI , S.CHANTELOT, "Le contrat de destination des Chemins de Saint-Jacques de Compostelle : un défi à terme pour la nouvelle gouvernance ?" in Les Contrats de destination : un atout d'attractivité et de valorisation des territoires., Bede S. et Spindller J. Ed., L'Harmattan, chap. Chapitre 2 / Seconde partie, pp. 183-210, 2017 2017 Book chapter
    LOREY, T., "Two models of representation for the baby-boom and millennium generations in France: elitist identity capital vs. universal democratic capital", International Journal of Entrepreneurship and Small Business, 2017, vol. 32, no. 1/2, pp. 79-101 2017 Journal article
    LOREY, T., F.DOSQUET , N.ESTELLAT , "Comment valoriser un patrimoine en pleine mutation : le cas des Chemins de Saint-Jacques de Compostelle dans le Sud-Ouest de la France" in La valorisation des patrimoines, authenticité et communication., Ait Heda et Meyer V. Ed., Ibn Zohr Press, 2016 2016 Book chapter
    CHAMARD , C., T.LOREY, "Quels facteurs de succès et d'échecs dans la construction d'une marque territoriale ? L'analyse du processus d'élaboration de la marque territoriale basque", Annales Méditerranéennes d'Economie, March 2016, no. N°3, pp. 51-78 2016 Journal article
    LOREY, T., "La communication sportive" in Pentacom., Malaval Ph., Decaudin J-M Eds, Pearson , pp. 393-422, 2016 2016 Book chapter
    BERGADAA, M., T.LOREY, "Préservation d'un patrimoine culturel vivant: le cas des choeurs basques et de leur public", International Journal of Arts Management, 2015, vol. 17, no. 3, pp. 4-15 2015 Journal article
    DOSQUET, F., S.SCHMITT, T.LOREY - "Météorage : stratégie de développement régional" - 2015, CCMP, France 2015 Case Study
    LOREY, T., J.ALBOUY, "Perspective générationnelle de la consommation de vin en France : une opportunité pour la segmentation", Décisions Marketing, 2015, vol. 79, pp. 93-112 2015 Journal article
    Teaching domains

    Marketing

    • International Marketing
    Research domains

    Wine Management

    • E-Sport
    Kedge Insights
    Insights Others authors Category Expertise
    E-sports: a 21st century phenomenon None Expert’s view
    Marketing & new consumption
    Le e-sport : une référence incontournable au 21ème siècle None Expert’s view
    Marketing & new consumption
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