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Thierry LOREY

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Thierry LOREY has been a marketing professor at Kedge Business School since September 2018. He holds a PhD in Management Sciences from the University of Toulouse 1 Capitole (2012) and an  HDR (Ability  to  supervise  PHD students  from  Pau University, 30 th June 2020).  His teaching focuses on three themes: brand management in an international context, wine and sport. His research themes focus on Wine ("Social Representations, Generations"), Heritage & Tourism ("Compostela Paths"), Sport ("E-Sport"), and the Digital Revolution that is transforming these three sectors. He also has 15 years of international professional experience as a Marketing Manager in the wine and food industries.

    Recent publications
    Publication Year of publication Type of publication
    DOSQUET, F., T.LOREY, S.BOURLIATAUX-LAJOINIE, J. L.DEL OLMO ARRIAGA, T.VO THANH, "Case Study 5: A paradox of the UNESCO “World Heritage” label ? The case of the Way of St James of Compostela in France" in Overtourism: Causes, Implications and Solutions,., Seraphin, Hugues, Gladkikh, Tatiana, Vo Thanh, Tan Eds, Springer International Publishing, pp. 267-284, 2020 2020 Book chapter
    LOREY, T., F.DOSQUET, Y.ERRAMI, S.CHANTELOT, "Dynamique de co-création des politiques publiques dans des contextes institutionnels complexes : le cas des Chemins de Compostelle en France et en Espagne", Management International, 2019, vol. 23, no. 3, pp. 89-105 2019 Journal article
    SERAPHIN , H., V.GOWREESUNKAR, M.ZAMAN, T.LOREY, "Limitations of Trexit (Tourism exit) as a solution to overtourism", Worlwide Hospitality and Tourism Themes, 2019, vol. vol. 11, no. N° 5, pp. 566-581 2019 Journal article
    DOSQUET, F., T.LOREY, H.SERAPHIN , T.MAJD, "The elusive goal of sustainable tourism, A cas study of the Camino de Santiago in France and in Spain" in Green Events and Green Tourism: An International Guide to Good Practice., Seraphin H. and Nolan E Ed., Routledge, pp. 117-124, 2018 2018 Book chapter
    LOREY, T., "Les Etudes Qualitatives : du face-à-face à la Révolution du Online" in Etudes de marche., Dosquet F. Ed., Dunod, pp. 179-197, 2018 2018 Book chapter
    LOREY, T., "Two models of representation for the baby-boom and millennium generations in France: elitist identity capital vs. universal democratic capital", International Journal of Entrepreneurship and Small Business, 2017, vol. 32, no. 1/2, pp. 79-101 2017 Journal article
    LOREY, T., F.DOSQUET , Y.ERRAMI , S.CHANTELOT, "Le contrat de destination des Chemins de Saint-Jacques de Compostelle : un défi à terme pour la nouvelle gouvernance ?" in Les Contrats de destination : un atout d'attractivité et de valorisation des territoires., Bede S. et Spindller J. Ed., L'Harmattan, chap. Chapitre 2 / Seconde partie, pp. 183-210, 2017 2017 Book chapter
    CHAMARD , C., T.LOREY, "Quels facteurs de succès et d'échecs dans la construction d'une marque territoriale ? L'analyse du processus d'élaboration de la marque territoriale basque", Annales Méditerranéennes d'Economie, March 2016, no. N°3, pp. 51-78 2016 Journal article
    LOREY, T., "La communication sportive" in Pentacom., Malaval Ph., Decaudin J-M Eds, Pearson , pp. 393-422, 2016 2016 Book chapter
    LOREY, T., F.DOSQUET , N.ESTELLAT , "Comment valoriser un patrimoine en pleine mutation : le cas des Chemins de Saint-Jacques de Compostelle dans le Sud-Ouest de la France" in La valorisation des patrimoines, authenticité et communication., Ait Heda et Meyer V. Ed., Ibn Zohr Press, 2016 2016 Book chapter
    BERGADAA, M., T.LOREY, "Préservation d'un patrimoine culturel vivant: le cas des choeurs basques et de leur public", International Journal of Arts Management, 2015, vol. 17, no. 3, pp. 4-15 2015 Journal article
    DOSQUET, F., S.SCHMITT, T.LOREY - "Météorage : stratégie de développement régional" - 2015, CCMP, France 2015 Case Study
    LOREY, T., J.ALBOUY, "Perspective générationnelle de la consommation de vin en France : une opportunité pour la segmentation", Décisions Marketing, 2015, vol. 79, pp. 93-112 2015 Journal article
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