Thierry LOREY

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 Thierry LOREY is a marketing professor at Kedge Business School since September 2018. He holds a PhD in Management Sciences from the University of Toulouse 1 Capitole (2012), and an HDR (Habilitation to Supervise Research) from the University of Pau (UPPA, 30 June 2020). His teaching is based on three themes: wine and agri-food, qualitative studies, and brand management in an international context.  His research interests include Wine ("Social Representations, Generations, Rosé Wine"), Heritage and Tourism ("The Ways of Compostela", Wine Tourism and Sustainable Development), Sport, and the Digital Revolution that is transforming these three sectors.  His work has been published in several international scientific journals (Cornell Hospitality Quarterly, Management International, International Journal of Entrepreneurship & Small Business, International Journal of Arts Management, Worlwide Hospitality & Tourism Themes, Décisions Marketing ..), and several  Editors (Pearson France, Routledge, L'Harmattan, Dunod,..).  He also has 15 years of international professional experience as a Marketing Manager in the wine and food industries.

    Recent publications
    Publication Year of publication Type of publication
    LOREY, T., "The Success of Rosé Wine in France: The Millennium Revolution", Cornell Hospitality Quaterly, 2021, vol. 62, no. 3, pp. 357-370 2021 Journal article
    DOSQUET, F., T.LOREY, S.BOURLIATAUX-LAJOINIE, J. L.DEL OLMO ARRIAGA, T.VO THANH, "Case Study 5: A paradox of the UNESCO “World Heritage” label ? The case of the Way of St James of Compostela in France" in Overtourism: Causes, Implications and Solutions,., Seraphin, Hugues, Gladkikh, Tatiana, Vo Thanh, Tan Eds, Springer International Publishing, pp. 267-284, 2020 2020 Book chapter
    DOSQUET, F., T. LOREY, M. AMBAYE, "The role of children in marketing, a state of the art: Applications in tourism marketing" in Children in Hospitality and Tourism : Marketing and Managing Experiences., Seraphin H, Béal L., Zaman M., Gowreesunkar G. Eds, Degruyter, 2020 2020 Book chapter
    LOREY, T., F.DOSQUET, Y.ERRAMI, S.CHANTELOT, "Dynamique de co-création des politiques publiques dans des contextes institutionnels complexes : le cas des Chemins de Compostelle en France et en Espagne", Management International, 2019, vol. 23, no. 3, pp. 89-105 2019 Journal article
    SERAPHIN , H., V. GOWREESUNKAR, M. ZAMAN, T. LOREY, "Limitations of Trexit (Tourism exit) as a solution to overtourism", Worlwide Hospitality and Tourism Themes, 2019, vol. vol. 11, no. N° 5, pp. 566-581 2019 Journal article
    DOSQUET, F., T.LOREY, H.SERAPHIN , T.MAJD, "The elusive goal of sustainable tourism, A cas study of the Camino de Santiago in France and in Spain" in Green Events and Green Tourism: An International Guide to Good Practice., Seraphin H. and Nolan E Ed., Routledge, pp. 117-124, 2018 2018 Book chapter
    LOREY, T., "Les Etudes Qualitatives : du face-à-face à la Révolution du Online" in Etudes de marche., Dosquet F. Ed., Dunod, pp. 179-197, 2018 2018 Book chapter
    LOREY, T., F.DOSQUET , Y.ERRAMI , S.CHANTELOT, "Le contrat de destination des Chemins de Saint-Jacques de Compostelle : un défi à terme pour la nouvelle gouvernance ?" in Les Contrats de destination : un atout d'attractivité et de valorisation des territoires., Bede S. et Spindller J. Ed., L'Harmattan, chap. Chapitre 2 / Seconde partie, pp. 183-210, 2017 2017 Book chapter
    LOREY, T., "Two models of representation for the baby-boom and millennium generations in France: elitist identity capital vs. universal democratic capital", International Journal of Entrepreneurship and Small Business, 2017, vol. 32, no. 1/2, pp. 79-101 2017 Journal article
    LOREY, T., "La communication sportive" in Pentacom., Malaval Ph., Decaudin J-M Eds, Pearson , pp. 393-422, 2016 2016 Book chapter
    CHAMARD , C., T.LOREY, "Quels facteurs de succès et d'échecs dans la construction d'une marque territoriale ? L'analyse du processus d'élaboration de la marque territoriale basque", Annales Méditerranéennes d'Economie, March 2016, no. N°3, pp. 51-78 2016 Journal article
    LOREY, T., F.DOSQUET , N.ESTELLAT , "Comment valoriser un patrimoine en pleine mutation : le cas des Chemins de Saint-Jacques de Compostelle dans le Sud-Ouest de la France" in La valorisation des patrimoines, authenticité et communication., Ait Heda et Meyer V. Ed., Ibn Zohr Press, 2016 2016 Book chapter
    Teaching domains

    Marketing

    Methodology

    Research domains

    Wine Management

    Agri-food business

    Tourism

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