Student Executive
You are looking for an under or graduate programme ?
You are an executive and want to achieve more in your career ?

Research center - Creative Industries Culture

The role of the Creative Industries & Culture Research Centre is to produce and share knowledge about the management of creative industries and culture.

Design Museum - London

Functioning as a branch of the school, the group examines the positioning of actors within society, both during production processes and in markets. It also carries out research on the nature of creative and cultural assets, and the conditions under which they are produced. Researchers at the centre study the specific behaviour of European creative and cultural organisations in order to better support their management systems. The group carries out research for and in collaboration with numerous partners: Europe, the Ministry of Culture and Communication, regions, cities, cultural institutions, companies, and academic and professional journals. A team of 10 researchers is involved in the center, publishing articles, books and conferences each year. The center studies the nature of creative and cultural assets and the conditions under which they are produced, processes and markets, as well as the behaviour of creative organisations in order to better manage them.


Creation, Differentiation, Diversity, Outsiders, Innovation, Appearance, Networks, Complexity, Transformation, etc.

Main research interests

Strategic management of cultural and creative organisations, marketing, consumer behaviour, creative careers, organisational creativity, liberated companies, creative regions, design management, reputation and events, creative tourism, social innovation, etc.

Permanent staff

Pascale Auger
Associate Professor of Management
Creativity, Innovation, Spirituality

Vinca Bigo
Associate Professor of Management
Gender, Ethics, Leadership, Spirituality, Liberated Companies

Jean-Philippe Danglade
Associate Professor of Marketing
Entertainment, Celebrities, Branding

Aurélien Decamps
Associate Professor of Economics
Creative Spaces, Sustainable Development, Social Innovation

Maud Derbaix
Associate Professor of Marketing
Cultural Consumer Behaviour, Music

Olivier Dupouet
Senior Professor of Operations and Crowdsourcing Information Systems Management

Anne Gombault
Associate Professor of Organisational Behaviour and Management
Director of the Creative Industries & Culture Research Centre
Art, Heritage, Creative Industries, Creative Spaces, Creative Tourism

Olivier Gergaud
Associate Professor of Economics
Wine & Gastronomy, Celebrities, Sport, Cultural Policies

Michel Gutsatz
Associate Professor of Marketing
Luxury, Branding

Florine Livat-Pécheux
Associate Professor of Economics
Wine & Gastronomy, Patronage, Celebrities, Art Market

Evelyne Lombardo
Associate Professor of Information Systems Management
ICT, Mediation

Thierry Lorey
Associate Professor of Marketing, Heritage, Wine, Tourism, Sport

Susana Paixao-Barradas
Associate Professor of Design
Natural Materials, Design Thinking

Diego Rinallo
Associate Professor of Marketing
Cultural Consumer Behaviour, Fashion, Spirituality

Recent Publications : Books and Articles 




BOURGEON-RENAULT D., DEBENEDETTI S., GOMBAULT A. & PETR C. (2014), Marketing de l’art et de la culture, Paris : Dunod, 2nd edition. Awarded the prize of the Académie des Sciences Commerciales in 2009.



DERBAIX M. et GOMBAULT A. (2016), Selling the invisible to create an authentic experience: imagination at work at Cezanne’studio, Journal of Marketing Management, Published on line 4 July 2016.

GOMBAULT A., LIOT F., PRALONG J., AGARD J.-Y. et MOREL C. (2013), Losers lose : les vrais outsiders des mondes de l'art contemporain, In Benghozi P.-J. and Paris T. (dir.), Howard Becker et les mondes de l’art, Cerisy, Ecole Polytechnique.

Museums, Heritage


GOMBAULT A., ALLAL-CHERIF O., DECAMPS A. (2016), ICT Adoption in Heritage Organizations: Crossing the Chasm, Journal of Business Research, 69(11), 5135-5140.


BRESC-BAUTIER G., GOMBAULT, A., MARDRUS F.,  OCTOBRE S., RUSTOW Stephen, TARDIVIER N. et OCTOBRE S., Le Grand Louvre,  du projet  à la réalisation (1981-1998), Histoire du Louvre, Volume 2. De la Restauration à nos jours. Edited by Geneviève Bresc-Bautier, Guillaume Fonkenell and Françoise Mardrus, Paris : Louvre éditions / Fayard, 2016, p. 542-641.

BERNADAC M.-L., BRESC- BAUTIER G., GOMBAULT, A., KREBS A., MARDRUS F., NAFFAH-BAYLE Christiane, TARDIVIER N., Le musée  au tournant  du XXIe siècle (1998-2014), Histoire du Louvre, Volume 2. De la Restauration à nos jours. Edited by Geneviève Bresc-Bautier, Guillaume Fonkenell and Françoise Mardrus,  Paris : Louvre éditions / Fayard, 2016, p. 642-751.

GOMBAULT A. (2014), Pricing in contemporary museums: the strategic turn, In O’REILLY D., RENTSCHLER R., KIRCHNER T. (ed.), The Routledge Companion to Arts Marketing, London: Routledge.

CHAMEROY F., GHANTOUS N. ET VERAN L. (2015), L’impact de la visite d’une exposition muséale sur la recommandation du musée : le rôle central de l’expertise des visiteurs, Economies et Sociétés, Economie et Gestion des Services, Issue 16, pp. 363-381.

GOMBAULT, A. (2013), La gratuité des musées, entre politique et marketing : les leçons du cas britannique, Revue Française de Gestion, 39, 230, 83-100

Live entertainment


DERBAIX M., DERBAIX C., KINDT M., KORCHIA M. and LUNA FERNANDEZ M. (2016), "Transmissions culturelles entre parents et enfants : Le cas des goûts musicaux", Revue Management & Avenir, n°87, August-September, pp. 

DECROP A. and DERBAIX M. (2014), "Artist-related Determinants of Music Concert Prices", Psychology & Marketing, vol.31, issue 8, pp 660-669.

DERBAIX M. and DERBAIX C. (2010), "Les tournées du souvenir: Des générations en quête d'authenticité?", Recherche et Applications en Marketing, vol. 25, n°3, pp 57-84.accordeon

Cultural policies


GERGAUD O., GINSBURGH V. (2016), Measuring the economic effects of cultural events, in O' HAGAN J. (ed.), Assessing Effective Tools to Enhance Cultural Participation, Springer Verlag.

NICOLAS Y. et GERGAUD O. (2016), Evaluer les politiques publiques de la culture, Paris : DEPS, La Documentation Française.

Spirituality and religion


RINALLO D., MACLARAN P. & STEVENS L. (2016), A Mixed Blessing: Market-mediated Religious Authority in Neopaganism, Journal of Macromarketing.

ANDREINI D., RINALLO D., PEDELIENTO G. & BERGAMASCHI M. (2015), Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope, Journal of Business Ethics, June, pp. 1-22..

XIE Z., ALTMAN Y. (2015), The Panacea of Culture: the changing fortunes and careers of China's Dongba priests, Cross Cultural Management: an International Journal, Vol.22, Issue 4, pp. 649-660.

RINALLO D., MACLARAN P., SCOTT L. (2012), Consumption and Spirituality, Routledge, Interpretive Market Research Series.




GOMBAULT A. (2015), Social Participation Issues in Becoming A Creative City: Learning from European Capitals of Culture, in DOYLE J. & MICKOV J. (ed.), The Creative City, UK: Gower, Ashgate Publishing, September, pp. 133-160.

PRALONG J., GOMBAULT A., LIOT F., AGARD J.-Y. et MOREL C. (2011), Unpacking Unsuccess: Sociocognitive Barriers to Objective Career Success for French Outsider Artists, In Mathieu C. (ed.), Careers in Creative Industries, Routledge, december

GOMBAULT A. (2010), Creative Industries in France: Emergence of a New Paradigm in a Great Old Cultural Nation, in Lin, Y. D. edt, 2010. International Classic Statement of Cultural and Creative Industry. Taipei City: Shtabook, november, pp 35-44 

Cultural and entertainment industries


ALLAL-CHERIF O., BIDAN M., MAKHLOUF M. (2016), "Using Serious Games to manage knowledge and competencies: a study of the banking sector", Information Systems Frontiers, DOI: 10.1007/s10796-016-9649-7.

ALLAL-CHERIF O., MAKHLOUF M. (2016), "Using serious games for human resource management in the top 40 companies in France", Global Business and Organizational Excellence, vol. 35, Issue 3, pp. 27-36.

ALLAL-CHERIF O., MAKHLOUF M. (2015), Using serious games to manage knowledge: the SECI model perspective, Journal of Business Research, vol. 69, Issue 5, pp. 1539-1543..

LUNARDO R., GERGAUD O., LIVAT-PÉCHEUX F. (2015), Celebrities as human brands: An investigation of the effects of personality and time on celebrities “appeal”,  Journal of Marketing Management, Special Issue on Celebrity Convergence & Transformation, vol. 31, n°5-6, March, pp. 685-712.

DANGLADE J-P. (2013), Marketing et célébrités, Paris : Dunod

GINSBURGH A.,GERGAUD O., LIVAT F. (2012), Success of celebrities: talent, intelligence or beauty, Economics Bulletin, 2012, 32(4), pp. 3120‐3127.

Luxury industries

HEINE K., GUTSATZ M. (2015), Luxury brand building in China: Eight case studies and eight lessons learned, Journal of Brand Management, Vol.22, Issue 3, 99, pp. 229-245.

GUTSATZ M., AUGUSTE G. (2013), Luxury Talent Management, Palgrave Macmillan.

CHEVALIER M. & GUTSATZ M. (2012), Luxury Retail Management, Wiley.

OURAHMOUNE N. (2016), Luxury retail environments and changing masculine sociocultural norms, Journal of Applied Business Research.

Creative services

GUION C., LOMBARDO E. (2015), Analyse de l'évolution de la cartographie par la géolocalisation à l'heure de l'Internet, in SALEH I., CARAYOL V., LELEU-

MERVIEL S., MASSOU L., ROXIN L., SOULAGES F., WRONA A., ZACKLAD M., BOUHAI N.(dir.), Le numérique à l'ère de l'Internet des objets, de l'hypertexte à l'hyper-objet, H2PTM'2015, London, ISTE Editions, pp.215-230.


DANGLADE J-P., MALTESE L. (2014), Marketing du sport et événementiel sportif, Paris : Dunod.

RINALLO D., GOLFETTO F. (2015), Internationalization and knowledge-based strategies of European trade show organizers in Asia: The case of Messe Frankfurt, BATHELT H. & ZENG G.(Eds.), Temporary Knowledge Ecologies: The Rise of Trade Fairs in the AsiaPacific Region, Edward Elgar, Cheltenham, UK, and Northampton, MA, USA, 67-92.

GOLFETTO F., RINALLO D. (2015), The evolution of trade show systems: Lessons from Europe, in BATHELT H. & ZENG G.(Eds.), Temporary Knowledge Ecologies: The Rise of Trade Fairs in the Asia-Pacific Region, Edward Elgar, Cheltenham, UK, and Northampton, MA, USA, pp. 42-66.



PIRIOU J., HATT E., GOMBAULT A., FALAIX L. (2016), La mobilisation des ressources territoriales dans les trajectoires des stations littorales françaises : Les cas de Biarritz, Lacanau et Martigues, in Vles V. et Bouneau C. (dir.), Stations en tension, Editions PIE Peter Lang. 

GOMBAULT A., FALAIX L., HATT E. & PIRIOU J. (2015), Creative Resources for Attractive Seaside Resorts: The French Turn,  Journal of Investment and Management, Special Issue: Attractiveness and Governance of Tourist Destinations, vol. 4, n°1, pp. 78-86.

HATT E., PIRIOU J.  FALAIX L. & GOMBAULT A. (2015), La valorisation touristique des ressources territoriales dans les trajectoires de stations littorales : Les cas de Lacanau-océan, Biarritz et Martigues, Sud-Ouest Européen, n°39, pp. 65-79. 

OURAHMOUNE, N. (2016), Narrativity, temporality, and consumer-identity transformation through tourism, Journal of Business Research, 69, pp. 255-263.

GOMBAULT, A. (2011), Tourisme et création : les hypermodernes, Mondes du Tourisme, n°4, december.

Main conferences and workshops

The research centre organises regular conferences and workshops on topics linked to its research agenda. A few examples include:

  • 2015: 13th International Conference on Arts & Culture Management (AIMAC), Marseille, 26th June - 1st July 2015, in partnership with the University of Aix-Marseille. Almost 300 universities attended this edition of what is the largest conference in its field. 
  • 2015: Seventh Conference on Cultural and Media Economics, Paris, 24th - 25th September 2015, in partnership with the French Ministry of Culture and Communication and Sciences Po Paris.
  • 2015: TRAST Conference on the ‘Trajectoires des Aires et Stations Touristiques’ research project (Trajectories of Tourist Resorts and Areas), Bordeaux, 16th - 18th April 2015, in partnership with Bordeaux Montaigne University and the region of Aquitaine. 
  • 2014:  Transcreativa  Conference on Southern Creative Industries as part of the TRANSCREATIVA European research project, October 2014. 

Research networks and invited scholars

The research centre collaborates with various research networks in France, Europe, and throughout the world, including:

Since 2014 the research centre has invited the following professors and R&D practitioners in connection with the Arts and Creative Industries Track of the Grande Ecole Programme:

  • Dr. Ben Walmsley,Digital Arts Marketing, University of Leeds , UK
  • Pr. Alain Decrop, Tourism Marketing, University of Namur, Belgium
  • Dr. Karine Charry, Kids Marketing, University of Louvain, Belgium
  • Dr. Geneviève Vidal, Digital Culture, University of Paris 13, France
  • Dr. Fabrice Thuriot, Cultural Politics, University of Reims, France
  • Dr. Stéphane Debenedetti, University of Paris Dauphine, France
  • Dr. Jean-Michel Tobelem, University of Paris 1 Sorbonne, Ecole du Louvre, Paris
  • Dr. Samuel Bianchini, Ecole Nationale Supérieure des Arts Décoratifs, Paris, France
  • Yann Nicolas, Studies and Statistics Department, Ministry of Culture, Paris, France
  • Luc Amgwerd, Creaholic, Switzerland
  • Philippe Kern, KEA, Belgium
  • Pasquale Sasso, Phd Student Pr. Ludovico Solima, University of Naples
Back to top