Aleksej Heinze, professor at KEDGE, co-author of the 3rd edition of the book Digital and Social Media Marketing: A Results-Driven Approach

Professor Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches popular courses on Marketing Strategy and Omnichannel Marketing and was named 2022 Kellogg Professor of the Year.  He is a recognized expert, in¬-demand consultant and keynote speaker with over 30 years of marketing industry experience, including a notable twelve-year career at Google, where he was Vice President of Customer Solutions for the Americas. Jim's seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” was published in 2011 and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.  His latest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in May of 2021 and has been named both a top AI book and a top business book of 2022.

Montserrat Cano is a seasoned global digital strategist and trainer, managing projects across various sectors in both English and Spanish-speaking markets. She excels in managing projects across various sectors, optimising business outcomes through efficient internal workflows. Montserrat is a speaker at international industry events and a mentor to fellow SEO and digital professionals. Appointed as an ambassador for Google’s Women Techmakers programme, she is dedicated to empowering women in technology. Montserrathas also co-authored two books on SEO. For more information, visit montserrat-cano.com.

Simon Lesser is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions. 
Getting his start in SEO working for agencies in the US in 2007, Simon later spent 6 years in China and helped co-found Dragon Metrics in Hong Kong shortly before moving back to the US in his current New York City.
As the principle software designer for the Dragon Metrics platform, Simon’s specializes in working with SEO experts and newbies alike to understand their goals and workflows, and designing tools to help them accomplish them more efficiently.
Simon is a frequent conference speaker and podcast host, covering technical SEO, SEO tools, SEO data and reporting, and other topics.
He is fluent in English, Mandarin Chinese, and synthesizers.

Robert V. Kozinets is a multiple award-winning professional researcher and teacher. He invented and developed the multidisciplinary qualitative digital research method of netnography. Through his published research, Kozinets has provided insights into areas such as social media marketing, influencers and creators, fandom and marketing, and consumer activism. His work often ventures into the intersections of technology, markets, and culture. He has published over 100 articles and chapters as well as eight books and is currently working on a new book series on fandom co-authored with cultural studies legend Henry Jenkins. He has taught and conducted research at some of the world’s top universities and for numerous companies, including L'Oréal, American Express, Ford, and Merck. He also serves as an expert witness, including in the multidistrict litigation against JUUL Labs which settled in April 2023 for $456 million.  He is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at University of Southern California’s Annenberg School for Communication and Journalism, a position he shares with the USC Marshall School of Business. He was recognized with a Lifetime Research Award from EM Normandie in 2022.

Tina Judic is the chairman and co-founder of Tomorrow Group, an independent agency network focused on performance, social, data science, and analytics, shaping the future of digital experiences. Tomorrow Group includes several innovative brands, such as /Found, a leading search performance agency utilizing PPC, SEO, paid social, and creative content, driven by Natalie Patel’s team, which employs data and AI to deliver winning strategies for global brands. /Disrupt, led by Stevie Johnson, is a thriving social and influencer marketing agency that specializes in the creator economy, blending culture, technology, and social engagement to boost brand narratives and performance. /Braidr, under the leadership of Dora Moldovan, is a data and AI company that transforms organizational data into actionable intelligence, using machine learning and AI to drive decision-making. Luminr, the AI-powered tool, helps brands navigate and quantify the evolving search landscape by providing critical insights. In addition to her leadership roles, Tina co-founded Digital Disruptors, a program designed to inspire young people aged 14-17 to explore digital marketing as a career.