As part of the MSc Marketing at KEDGE Business School, the annual "Discovery Days" offer students an exclusive chance to immerse themselves in the professional world. For this year’s edition, taking place from January to February 2025, students will visit leading companies across Paris, Bordeaux, and Marseille. These visits provide a rare opportunity to engage directly with the market, explore its challenges, and gain insight into innovations and best practices, all of which are invaluable for their future careers.
Programme in Paris
- Philips - Versuni France
Versuni, an independent subsidiary of Philips, focuses on innovative household appliances designed to enhance consumers' daily lives. The company champions omnichannel strategies and a strong emphasis on simplicity and efficiency. During their visit, students explored the company’s approach to omnichannel marketing, category management, and its branding strategies. They also worked through a case study on the much-discussed air fryer.
- BETC
One of the most influential advertising agencies in France, BETC is renowned for its creative campaigns and cutting-edge approach to brand storytelling. With a strong reputation in international communication, the agency helps major brands craft their identities. Students had the chance to tour the agency, examine its international campaigns, meet key team members, and gain an inside look at the dynamic working environment.
- Groupe M6
As a leading player in the French audiovisual sector, Groupe M6 excels in the production and broadcast of television and digital content. With its ability to adapt to emerging trends, the group serves as a model in marketing and branding. MSc students were given an in-depth presentation on the group’s communication strategy and later explored the TV studios, gaining insight into the production processes and the innovations shaping its digital and audiovisual offerings.
- Devialet
A pioneer in high-fidelity sound, Devialet is at the forefront of acoustics and sound engineering, with a reputation for its technological advancements and sleek design. Students will visit the Opera stores in Paris and the flagship store on Rue Réaumur to experience the immersive world of luxury audio. This visit will also lay the groundwork for an upcoming live project with the company in March.
- Nestlé
A global leader in food and nutrition, Nestlé is synonymous with innovation and consumer trust. With an extensive portfolio of iconic brands, the company employs powerful marketing strategies to meet changing consumer demands. Students will have the opportunity to meet Nestlé’s marketing teams, discuss brand strategies, and delve into some of the current challenges facing the food industry.
Programme in Bordeaux
- Lectra
Lectra is a pioneering force in technology for the textile industry, providing advanced cutting-edge software and equipment. Its expertise in digitalisation and automation places it at the forefront of B2B solutions in sectors such as fashion, luxury, automotive, and furniture. Students had the chance to explore the factory, see demonstrations of innovative production techniques, and engage with senior managers from marketing and customer experience teams.
- Arkéa Arena
One of the largest venues in Nouvelle-Aquitaine, the Arkea Arena hosts major concerts and cultural events. Its success is built on an event marketing strategy that creates an immersive spectator experience. By meeting with the marketing and sales directors, students gained insight into the unique marketing challenges and opportunities in the cultural and arts sectors.
- Cité du Vin
A landmark in Bordeaux’s cultural tourism, the Cité du Vin celebrates global wine heritage through interactive exhibits. The venue’s innovative approach to experiential marketing and cultural transmission sets it apart. Students explored the intricacies of wine marketing, analysing the strategies employed to highlight the world’s winemaking heritage. This visit is also closely linked to the “experiential branding and consumption” module, which explores the intersection of branding and consumer experience.
Programme in Marseille
- American Vintage
A French ready-to-wear brand, American Vintage is known for its minimalist style, drawing inspiration from the Californian lifestyle. Combining textile innovation with a well-crafted retail strategy, the brand has made its mark as a leader in high-end casual fashion. Students explored the brand’s design process, supply chain, and examined its communication and digital strategies.
- ORECA
A specialist in motorsport, ORECA plays a vital role in the design, manufacture, and operation of racing cars. Fusing passion with innovation, ORECA develops high-performance solutions for some of the world’s most prestigious motorsport events. Students immersed themselves in the world of motorsport marketing, discussing race-specific strategies, meeting the teams, and touring the company’s facilities.
- Corania
A Marseille-based company specialising in perfumery and cosmetics, Corania blends traditional expertise with innovation to create bespoke fragrances. Renowned for its mastery in formulation and production, Corania is a key player in the fragrance industry. Students will have the opportunity to explore the creative process behind perfume production and learn about the marketing and business development strategies that help shape the brand’s identity.
- Stade Orange Vélodrome
An iconic venue in French football, the Stade Orange Vélodrome plays a central role in the marketing strategies of Olympique de Marseille and its sponsors. With dynamic event management and effective sponsorships, it is pivotal in enhancing the fan experience. Students will discover the stadium’s behind-the-scenes operations, examining the event strategies of a leading football club.
