KEDGE welcomes the new intake with a focus on commitment and community

27/08/2024
KEDGE Business School is embarking on the new academic year with a strong focus on commitment, which is the central theme for this year's induction. Between 26 August and 14 October 2024, over 5,000 new students, both French and international, will be welcomed across the Bordeaux, Marseille, Paris, and Toulon campuses. During these initial weeks, they will not only get acquainted with their study programmes but also discover the numerous opportunities for engagement that the school offers.

A commitment-focused induction programme

The school’s mission is to shape tomorrow’s leaders—individuals who are aware, committed, and capable of addressing the challenges of the modern world. The "KEDGE IMPAKT" strategy, encapsulated in the slogan "Let’s be the change," reflects this ambition for transformation. The institution is dedicated to building a desirable future in collaboration with its community.

Each educational programme was designed to align with KEDGE’s five core values: excellence, open-mindedness, commitment, humility, and integrity. As such, experiential events focused on engagement, discovering others, and building cohesion are planned for each course:

  • Master in Management programme(MIM): The 700 pre-master students will take part in SimONU, a simulation of United Nations (UN) negotiations. They will act as ambassadors representing various countries, debating the theme "Equal opportunities: Towards a world conducive to female entrepreneurship?"
  • KEDGE Bachelor and M1 MIM: Students in these programmes will engage in the "MakeSense entrepreneur" initiative. This activity will immerse them in the role of an impact entrepreneur, with the challenge of developing a specific business idea within three hours. They will explore innovative enterprises while applying their skills in marketing, communication, and finance.
  • MIM programme: MIM 24-month apprenticeship students will participate in simulations that mirror situations they will encounter in the workplace or at school. They will receive guidance from Mélanie Lemaire, tour guide in Bordeaux, as well as Héloïse Daniel, community manager at DUNK!, and a coach, Sébastien MEI—founder of the Marseille Comedy Club/TMD Productions—on adopting the right professional attitudes.

Meaningful talks with Alumni and committed partners

  • KEDGE Bachelor: On Wednesday, 28 August, a corporate conference will be held for students on the Bordeaux and Marseille campuses. In Bordeaux, Mehdi Dahmani, FNAC's retail director, will discuss the company’s CSR initiatives, the integration of AI, and the profiles they seek in recruitment. In Marseille, Thomas Nouvian, co-founder of LYSI (a sustainable strategy consultancy) and a member of the MAKESENSE network, will share insights into his journey, his organisation, and the importance of CSR support and a sustainable strategy.
  • MIM: For M1 students in Bordeaux, a meeting with Théo Lapouge, a KEDGE graduate and founder of the eco-responsible brand Sensus, is scheduled for Monday, 2 September. In Marseille, Aurore Danthez, a chef and entrepreneur, will share her experience in the field of sustainable dining. On Wednesday, 4 September, pre-master students will also have the opportunity to engage with Anatole Galais, creative director at Prodigious Paris, whose production culture is grounded in CSR, Anaïs Bremant, CEO at Quartz Marseille, and Charlotte Labigne, creator of the eco-friendly fashion brand Marj.

Student associations actively contributing

Student associations play a pivotal role in welcoming new arrivals. They will host the associations’ village, a space where they will showcase their activities and highlight the major events of the year. This village marks the first significant moment in the associative life at KEDGE, offering new students the chance to choose projects in which they wish to get involved. Associations at KEDGE enable students to develop practical skills, build professional networks, and enrich their personal experiences. For instance, students can participate in organising professional conferences, engaging in humanitarian projects, or competing in inter-school sports events.

The associations are open to all undergraduate and generalist programmes as well as Masters of Science, which will also have team-building activities and city tours to kick off the academic year.

I was pleasantly surprised at the start of the year by the diversity of projects led by student associations. Witnessing the dynamism and commitment of association members inspired me to get involved myself! That’s why I decided to join the SimONU association as president, which even gave me the opportunity to visit the UN headquarters in New York. I also dedicated myself to supporting people with disabilities through the 'Hand In Hand' project of the student solidarity association, Unis-Terre. This commitment brought immense satisfaction and meaning to my university year.

Kelian Pau, president of the SimONU association and a first-year MIM student