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KEDGE 7th Open Innovation Challenge Award ceremony le 30/03/2021

Every year since 2014, the Open Innovation Challenge has challenged students from all KEDGE postgraduate specialised programmes. Working in transdisciplinary teams, from March 1 to 26, 2021, their mission was to respond to a real strategic problem posed by a company.

A multidisciplinary innovation challenge

85 transdisciplinary student groups competed in this 100% remote format for the 2021 edition of the Open Innovation Challenge. They were assigned 64 company missions with the objective of bringing to market an invention submitted by one of them.

In line with KEDGE's experiential pedagogical identity, this 7th edition was marked by excellence with very good performances by the teams evaluated, and a strong commitment from the school's partner companies.

The quality of the work and the involvement of the students in the challenge represent our ambition "to learn to do and succeed by doing". Accompanied by the companies involved in each project and by professional coaches, they have revealed their potential through this overall scheme and have demonstrated that they can have an impact on the strategy of large groups and on solidarity projects. I am very proud of the commitment of our students, which is promising for their future professional life.

Anil Benard-Dende, Deputy General Manager of KEDGE

An award ceremony at the Ministry of National Education, Youth and Sports

The award ceremony took place in the prestigious setting of the Ministry of National Education, Youth and Sports on Monday 29 March.

Sarah El Haïry, Secretary of State to the Minister of National Education, Youth and Sports, in charge of Youth and Commitment, presented the Jury's Favourite Award. Julien Smadja, Deputy Managing Director in charge of digital TV activities and member of the M6 Group's management committee, presented the collective intelligence prize. Christophe Prior, Digital Transformation Office Leader at Airbus Helicopters, awarded the Innovation prize and Fabienne Masson, Advanced Project Manager at Valeo Comfort and Driving Assistance, presented the Open Innovation Challenge trophy.

- On the Marseille campus, the prize was awarded to the Airbus Helicopter mission, which proposed a diversification of the activity that has been hit hard by the current crisis.

- On the Bordeaux campus, the students working with the INRIA Bordeaux Sud-Ouest Centre on a platform for sharing deliveries to restaurant owners won the challenge.

- In Paris, the winning team proposed a project for the strategy and innovation consulting firm EMERSTRAT, a mission on the "Business Coaching" market in France.

- The Secretary of State to the Minister of National Education, Youth and Sport also awarded a "Coup de Coeur" prize for the project "Un jeune une Solution".

This type of module, which is part of the learning-by-doing pedagogy, places the company at the heart of the teaching and confronts students with the complex realities of industry.

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