KEDGE Business School organises the international netnography conference: Netnocon25 let's be creative

22/11/2024
From 28 to 30 May 2025, KEDGE Business School, through KEDGE Arts School and the Marketing Department, is hosting the international netnography conference, #Netnocon25. Let’s be creative!

Celebrating a decade of creativity in netnography

In 2015, the Netnography: Redefined book merged the idea of arts-based research with qualitative data analysis and representation in netnography. Recommending new techniques such as imagining, visual abstraction, and “artifying,” the book recommended a variety of creative techniques for both understanding and representing netnographic research.

Ten years later, netnographers from around the world will meet in Marseille to explore, share, and discuss the creative expressions that allow them to blend their science with art.

Netnocon’s 2025 theme “Let’s Get Creative” will emphasise not only the 10th anniversary of Netnography: Redefined, but also Marseille’s rich counterculture full of creative vibes, making it an ideal location to explore themes at the intersection of arts, popular culture, creative industries, and technology.

Conference presenters will be required to submit with their abstract or paper a visual illustration that depicts some element of the research. 

Submission Deadline: December 9, 2024

Submit a 500-word abstract to join us in Marseille, France from 28th to 30th of May 2025!

For more info