Training the entrepreneurs of tomorrow
This 3-month educational project is one of the flagship events of KEDGE's international business programme - taught on three campuses (Paris, Marseille and Bordeaux). The GBP seeks to develop the entrepreneurial skills of international business students by allowing them to gain practical experience in setting up a company.
In line with the various courses offered in the curriculum, this module, delivered in English, allows students to develop their ability to design innovative economic models within multicultural teams. Under the coaching of KEDGE professors, they work in groups to create responsible and sustainable economic models and to draw up business plans as part of the creation of fictitious companies. Their final report is then presented to a panel of investors (fundraising consultants, private investors) familiar with innovation and sustainable development.
Learning by doing and professionalisation
Following their three months of work, the students defended their project in front of a jury made up of professionals and KEDGE professors. Challenged on the relevance and viability of their business models, they pitched their project in a limited time in view of a possible fund-raising. This demanding exercise relies on oral communication skills, team spirit and the ability to adapt to the expectations of potential investors. The GBP is a learning-by-doing project helping students to cultivate an entrepreneurial mindset that allows them to build successful and sustainable business models in an international context. This entrepreneurship project also allows students to draw on skills and knowledge acquired in various core MSc courses (strategy, marketing, finance, law, etc.):
"The aim of our project was to solve urban and rural mobility problems through an innovative carpooling application. The GBP allowed us to use the general business knowledge we acquired during the International Business programme, such as marketing, strategy and finance. We put our hearts into it and are now thinking about a potential launch of the app."
This 30-hour module made it possible for some of the programme's students to make their business creation project a reality. One example is Maëva Mace, who launched "Totem" last year with the help of the KEDGE Entrepreneurship Business Creators programme, for fairer and more responsible consumption.