MSc Marketing launches the first Discovery Days

19/01/2023
Students in KEDGE Business School's MSc Marketing programme will participate in the first "Discovery Days" on 26 and 27 January. This multi-campus event takes more than 150 students out of the classroom to visit leading players in the industries related to the programme's specialisations

Learning from the business world

This immersive and innovative experience, offered to Master of Science in Marketing students for the first time this year, is spread over 3 campuses with several visits scheduled. Companies visited are related to technology, arts and crafts (fashion, food, wine) and leisure (sport, tourism):

Bordeaux

Cdiscount: Founded in 1998, Cdiscount is the leading French e-commerce business.
Adopt: This innovative perfume brand offers fragrances developed and manufactured in France.
Château Smith Lafitte: Since 1990, this château with classified Grands Crus wines is committed to respecting nature and protecting the biodiversity of its vineyards.
BackMarket: BackMarket is the first global marketplace for refurbished products since 2014.
Arkea Arena: This concert hall opened in 2018 in the Bordeaux area, where national and international artists tour.

Marseille

Crosscall: This start-up offers a complete range of shockproof, waterproof and resistant mobile phones and smartphones.
Corania : The Marseille-based company Corania specialises in the innovative creation of perfumes.
Château La Coste: This 200-hectare organically farmed vineyard is one of the most renowned in the region.
TheCamp : TheCamp is an innovation centre, an ecosystem where entrepreneurs, students, researchers & international experts share and create together.

Paris

Nestlé: Founded more than 150 years ago, Nestlé is now the world's leading food and beverage company.
Fnac Darty: Fnac Darty is the French leader in the distribution of household appliances, electronics and cultural products.
BETC: This communication agency proposes to rethink the boundaries between media, culture, communication and commerce.

The different visits will connect marketing with other key business activities in companies operating in various sectors. Beyond exposure to the market and companies, Discovery Days is also a great opportunity for students from all 3 campuses to strengthen their cohort community through collective and social activities. The visits will be combined with workshops on different topics (supply chain, CSR, strategy, etc.), discussion sessions and team building activities.

Become a marketing specialist with KEDGE Business School

The MSc Marketing programme offered by KEDGE Business School allows students to acquire an in-depth knowledge of the various marketing disciplines. Through a highly comprehensive curriculum, it prepares them for a wide range of careers in a complex environment in constant evolution.

By bringing together theoretical knowledge and involvement of professionals and experts who share their know-how, it allows students to meet the needs of companies in today's extremely competitive markets. In addition to the core curriculum, providing a solid understanding of the fundamentals of marketing, this Master of Science covers 4 specialisation areas: brand management, negotiation and management of key accounts, communication and events, and international marketing. The programme is taught full-time, in English, on the 3 campuses of Marseille, Bordeaux and Paris.

Find out more about the programme

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