A cutting-edge, international curriculum
Starting in September 2025, the revised MSc Marketing will be available in Bordeaux, Marseille, and Paris, offering both a Master of Science and a nationally recognised level 5 qualification, under the direction of Nicolas Buttafoghi. The full-time programme will be conducted entirely in English, reflecting its global focus.
In Bordeaux and Paris, students will follow a full-time study path, while Marseille will offer a work-study option, conducted partly in French, with specialisations in brand management & communication and digital marketing.
The curriculum will start with a comprehensive core module, covering advanced marketing topics such as market intelligence, decision-making in a circular economy, sustainable marketing, the digital economy, and strategic brand management. Students will then choose from different specialisations including data analytics and AI, key account management, and commercial negotiation (Bordeaux), SEO and SEA (Marseille), and intercultural management and international negotiation (Paris). Expertise tracks will include brand & product management in Bordeaux and international and luxury marketing in Paris. Marseille’s work-study option will offer tracks in brand management & communication or digital marketing & sales.
The programme also emphasises practical experience with dedicated modules such as "Open Your Mind," featuring networking opportunities with industry professionals and brand insights, and "Research Toolbox," which focuses on research methods and online commercial skills. The curriculum will also include live case studies, hackathons, and bootcamps.
Digital competencies are supported through certifications like Data OpenCertif, Coding Skills Level 1, Advanced Excel, Google Analytics, and TOSA PowerBI. Additional optional certifications, including Google Ads, Hubspot (CRM), Amazon Marketplace, Coding Skills Level 2, Adobe Photoshop, Retail Media (Numberly), and a bootcamp at Le Wagon, will be available.
These updates are set to provide graduates with cutting-edge skills and extensive career opportunities, reinforcing KEDGE Business School’s MSc Marketing as a leading, innovative, and globally recognised programme.
