What is the tailor-made programme?
The uniqueness of this program lies in its customised design to best meet the needs of the partner institution. Combining credit-earning courses with business and cultural visits, this short programme is entirely developed by KEDGE, from academic content to logistical organisation.
Designed for bachelor’s, master’s, or MBA levels, this programme allows students to benefit from high-quality courses chosen from various themes or co-constructed between KEDGE and their home institution.
Un tailor made sur le thème « French wine industry »
On the educational side, the programme includes:
- 12 hours of lectures on the themes of the French wine industry and wine marketing.
- 2 hours of wine tastings at KEDGE.
On the cultural side, the students explored the historical heritage of downtown Bordeaux, visited the wine museum, and concluded with a boat trip on the Garonne River.
To immerse themselves in the richness of France’s wine industry, particularly in the region, the students had the opportunity to visit two prestigious châteaux. First, Château Le Dôme, designed by renowned architect Lord Norman Foster, during their visit to St Emilion, a UNESCO World Heritage site. Then, Château Les Carmes Haut-Brion in Pessac. This month, designer Philippe Starck, in collaboration with architect Luc Arsène-Henry, unveiled his first wine cellar for the Bordeaux château: an "unbuilding" immersed in the landscape, taking the form of a "blade of metal emerging from the river."
Following our short programmes, our annual “Summer Schools” began last week on our Paris and Marseille campuses.
