Summer Schools in Marseille

A flexible summer programme on the Mediterranean Coast of Southern France

PROGRAMMES

2 to 8 weeks - Starting June 5th, finishing July 26th

Our summer programme runs for a total of 8 weeks. You can take just 1 course or as many as 8 total courses during that time!

Admission level :
Advanced Bachelor Master's degree
Duration :
2 to 8 weeks
Degree :
Certificate
Campus :
Marseille
Format :
Full time
Language :
English

June 05 - June 16

Format :
Full time
Duration :
2 weeks
Language :
English
Campus :
Marseille
Admission level :
Advanced Bachelor Master's degree

Level of the course: Bachelor & Master
10 ECTS, 60 hours

Talent Management - Business Game

The aim of the course is to provide students with an adapted marketing perspective to implement a talent and personal branding strategy

Marketing theories, actual examples and case studies will provide the necessary foundation for understanding these specific contexts and applying an adapted marketing approach, including self-marketing of the student' personal brand.

At the end of this course, students should be able to:

  • Identify specific contexts linked to the market of specific talent (Sports, Entertainment, Politics, Business…)
  • Understand and anticipate the impacts of these contexts & idiosyncrasies when implementing an adapted marketing strategy for promoting a personal brand.
  • Solve specific marketing issues taking into account variables related to the context and medium of exchange.
  • Improving marketing 3.0 strategy based on emotional appeal and reputation management.
Corporate Social Responsibility

Corporate Social Responsibility is a large umbrella under which one must consider many elements, not least of which is the concept of “Business Ethics” and how companies engage with, manage, and otherwise consider the human beings impacted by its activities – i.e. stakeholders.  

This course will take a closer look at these important elements. 

Business Ethics is mainly about the basic principles for understanding what is meant by the terms “good” and “wrong” when making decisions in business situations.

Is it possible to speak about ethics in the business world when we have a quick look at the numerous, well-publicized scandals that have taken place in the recent past; i.e. Enron, Nike, WorldCom or AIG to name few?

Companies downsizing, behaving in questionable ways with regards to environmental and social regulations, managers facing sustainable development challenges and the increased importance given to the wide variety of other Corporate Social Responsibility issues are some of the salient points that businesses – which are of course run by people - must deal with.

And one would hope that these people, comprising all the departments within today’s organizations, do so in an ethical manner.

We will take a closer look and find out during this course!

June 19 - June 30

Format :
Full time
Duration :
2 weeks
Language :
English
Campus :
Marseille
Admission level :
Advanced Bachelor Master's degree

Level of the course: Bachelor & Master
10 ECTS, 60 hours

Sports Marketing & Communication

This course is designed to provide students with systematic means to analyze and develop marketing strategies using concepts and theories from general marketing and apply them in a sports business context.

More specifically, by the end of this course students will:

  1. Develop an understanding of the strategic role of marketing in business in general and in sports business firms more specifically
  2. Develop skills necessary to utilize the course’s tools and frameworks, designed to identify revenue opportunities, and make strategic sports marketing decisions.
  3. Develop responsible leadership and strategic skills in the sports marketing business context.
Strategic Management & Advanced Marketing for Sports Organisations

This course presents a strategic model for sports events using Resource-Based View approach.

After a review of "strategic assets identification" (sponsoring, reputation, relational and physical resources) and specific dynamic capabilities, various case analyses are discussed in the context of international sports events.

The main goal of this course is to give a “sensemaking” approach to create, develop and maintain sustainable performance in sports event organizations.

« There is no separation between sports and entertainment… merge them together and create something unique ». Robert Johnson (Onwner Charlotte Bobcats)

This course is designed to provide students with systematic means to analyze and develop strategies using concepts and theories of marketing in a sports business context.

More specifically, by the end of this course students will:

  • Develop an understanding of the strategic role of marketing in sports business firms and the importance of appropriate decision making
  • Develop the skills necessary to utilize the course’s tools and frameworks, designed to identify revenue opportunities, and make strategic sports marketing decisions.
  • Develop responsible leadership and strategic skills in the context of the sports marketing business.

The course consists of lectures, exercises, article discussions, groupwork, presentations and a brand project.

The course content has relevance to students pursuing different career goals in virtually any type of organization linked to sports or leisure activities with a strong sport dimension. 

June 26 - July 13

Format :
Full time
Duration :
3 weeks
Language :
English
Campus :
Marseille
Admission level :
Advanced Bachelor Master's degree

Level of the course:  Bachelor & Master
10 ECTS, 60 hours

International Business Management

There are four interrelated objectives for this course. 

  1. To prepare the student with a thorough familiarization with the techniques, concepts and perspectives which are necessary to successfully manage international business activity.  Thus, the course has a dominant managerial focus.
  2. A second purpose of the course relates to the belief that, in today's world, everyone is directly influenced by international business activity.
    This influence can be subtle as shopping for consumer products or as obvious as encountering tariff barriers when attempting to move goods from one country to another.
    Thus, the course provides a comprehensive survey of topics which are relevant to an understanding the environment and activities of international business organizations and trade.
  3. To become familiar with these management and international business principles as they are specific to the Mediterranean region beginning with the port city of Marseille, France.
  4. To connect all elements of the course to the underlying theme of cross-cultural management and social responsibility.
Sustainable Development

This course deals with environmental economics and management and corporate social responsibility.

It gives an introduction to the main concept of sustainable development, at the micro and macro level, and with a particular focus on environmental issues.

Sustainability is therefore approached from the perspective of Society at large, organizations and firms, and individuals and consumers.

The main purpose of this course is nonetheless to familiarize students with corporate environmental management and strategies, but this is done taking into account complex and contextual realities.

Particular emphasis is thus put on:

  • Macro and micro-level perspectives on sustainability,
  • The organization and its stakeholders in the frame of CSR
  • The motivations of firms to implement environmental policies
  • The tools and strategies to design and implement corporate environmental policies
  • The relation between economic and environmental performances at the micro level

The course content is based on the theoretical concepts of environmental economics and policies and of corporate environmental management and strategies.

It also puts a significant emphasis on the main practical tools available for the design and implementation of corporate environmental policies.

Finally, because sustainability is a current and dramatic issue, a large part of the course is devoted to the analysis and discussion of current problems and events.

July 3 - July 26

Format :
Full time
Duration :
3 1/2 weeks
Language :
English
Campus :
Marseille
Admission level :
Advanced Bachelor Master's degree

Programme Full - no longer accepting Applications

Level of the course:  Bachelor & Master
10 ECTS, 60 hours

Cross Cultural Negotiations

This course provides students with an in-depth look at the importance of multi-culturalism and its undeniable impact on the practices of business and management in the globalised world in which we live.  

Through a series of lectures, case studies, group work and interactive dialogue, students will leave the course with a more thorough understanding of and appreciation for diversity, mutual respect, and the ability to actively listen to and engage with his/her interlocutors. 

Operations Management

This course provides students with a review of various concepts, tools and techniques used to analyze and better understand an organisation's operational potential.

The course will take a look at a range of domains and industries, analysing the different:

  • processes,
  • capacities for innovation,
  • management of inventory,
  • production management,
  • supply chain and logistics coordination, and sustainability impact. 

The course will integrate lectures, case studies, role playing and other techniques to provide a first hand look at central Operations Management theories and concepts. 

The course provides practical knowledge and skills which may be utilised for a wide variety of career paths, including consultancy, sustainability management, corporate management, industrial processes, and many others.

French as a Foreign Language for Beginners

This course is designed to give participants an introductory course to the French language.

The course will be practical in application, with field studies and "real world" application in order to allow participants the chance to engage fully and meaningfully with the French language and culture.

French as a Foreign Language for Intermediates

This course is designed to give participants who already have a basic level and understanding of French an engaging and practical opportunity to apply their language skills.  

With field studies and "real world" application , this course will be a unique opportunity for "Francophiles" to engage fully and meaningfully with the French language and culture.

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