MSc, Master of Science Creative Tourism Management

An innovative international programme in cultural and creative tourism management

Admission level

From Bachelor's degree - 3 years to Bachelor's degree - 4 years, Validation of Personal and Professional Experience (VAPP)

Campus

Paris

Degree

MSc, Master of Science

Format

Full Time

Intake

September 2026

Language

English

  • Early Bird Offer: Apply before November 30, 2025 & enjoy 10% off your tuition fees*!

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    *Automatically applied to any application completed before 30 November, 2025. Available only for full-time specialised MSc – Master of Science, undergraduate, or Master in Management (MIM) programmes. This offer cannot be combined with any other offer.

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Careers after the Master of Science (MSc) Creative Tourism Management

CAREER OPPORTUNITIES IN CREATIVE TOURISM MANAGEMENT UPON COMPLETION OF THE PROGRAMME

Upon completion of the programme students will be qualified to take on a wide range of management roles in the sector, including management, production, strategy, marketing and communication. They will also be able to start their own business.

In the field of management and strategic development, graduates can hold positions such as director, entrepreneur, consultant, tourism development project manager or business developer. These roles involve team management, designing innovative strategies and creating new organisations or offers.

Finally, in the production of tourist offers and visitor services, roles include tourism product manager, package tour operator, guest relations manager, audience development manager, cultural mediation officer, and cultural or tourism event producer. These professionals design, organise, and implement offers tailored to the specificities of territories and the evolving behaviours of travellers.

In marketing, career opportunities are diverse: marketing director, brand manager, product manager, digital project manager, or partnerships and sponsorship manager. These roles aim to promote tourism offers, strengthen the reputation of organisations, and develop their appeal. In communications, graduates can become communications directors, event managers, press relations officers, brand content managers or social media managers. They are responsible for ensuring the visibility of organisations, managing their image and maintaining relations with the public.

FIELD OF ACTIVITY: CREATIVE TOURISM

  • Tourist destinations: tourist offices, tourism development agencies, agencies specialising in tourism innovation
  • Travel agencies and platforms
  • Cultural and creative businesses: museums, heritage sites, cultural centres
  • Third places: co-creation spaces, collaborative workshops, cooperatives, incubators
  • Events and festivals: event agencies, cultural or tourism events
  • Creative hospitality: boutique hotels, design hotels, luxury hotels, themed hotels and restaurants, tasting tours, culinary workshops, etc.
  • Leisure and entertainment companies: theme parks, sports activities, games including escape games, creative activities
  • Craft businesses: workshops, shops, exhibitions, etc.

Salary and career progression

Upon graduation, a creative tourism manager in France can expect an annual gross salary ranging from €28,000 to €35,000, depending on the size of the organisation (public or private), the region, and the level of responsibility.

With several years of experience, particularly if they hold a management position or lead large-scale projects (project manager, head of a tourist office, etc.), their salary can range from €40,000 to €70,000 gross per year. International salaries are not included in this estimate.

Salary progression also depends on their ability to innovate, build partnerships, and demonstrate the economic, social, environmental, and cultural impact of their work.