MSc, Master of Science Creative Tourism Management

An innovative international programme in cultural and creative tourism management

Admission level

From Bachelor's degree - 3 years to Bachelor's degree - 4 years, Validation of Personal and Professional Experience (VAPP)

Campus

Paris

Degree

MSc, Master of Science

Format

Full Time

Intake

September 2026

Language

English

  • Early Bird Offer: Apply before November 30, 2025 & enjoy 10% off your tuition fees*!

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    *Automatically applied to any application completed before 30 November, 2025. Available only for full-time specialised MSc – Master of Science, undergraduate, or Master in Management (MIM) programmes. This offer cannot be combined with any other offer.

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EXPERTISE

EXPERTISE - KEDGE

ACADEMIC EXPERTISE

For twenty years, KEDGE Arts School has enabled its students to specialise in arts, design and creative industries management. KEDGE Arts School brings together the Creative Industries & Culture research centre and several teaching programmes: 

  • MSc Arts & Creative Industries Management (Paris) 
  • MSc Creative Tourism Management (Paris)
  • MSc Creativity & Design Management (Marseille) 
  • Sino-French Institute in Management of Arts and Design (Shanghai/France) in partnership with CAFA (Central Academy of Fine Arts) 
  • Bachelor Créativité et Design (Marseille)

Our Institute is recognised for its expertise in France and internationally, with around 100 academic and professional partners in the creative industries and more than 2,500 graduates. 

A team of 10 researchers is involved in the centre, publishing academic articles as well as articles in professional journals and the press every year. The main research topics of the creative industries management research centre are: 

  • Strategic management of cultural and creative organisations
  • Marketing and consumer behaviour in creative industries
  • Creative regions and creative tourism
  • Social innovation
  • Entrepreneurship in tourism 

The research centre supports cultural and creative organisations with action research projects used as decision-making tools. Researchers work with French and international destinations to help them design their cultural and creative tourism development strategies. The societal impact of research is essential for KEDGE Arts School. 

Examples of research and teaching partnerships: Atout France, Rouen-Normandy Tourist Office, Entente Axe Seine, Nouvelle-Aquitaine Region, Arcachon Sud Basin Community, City of Cannes, French Agency for the Development of AlUla, Louvre Museum, Guimet National Museum of Asian Arts, Ministry of Culture and Communication, UNESCO, BPI, Louis Vuitton, etc.

TEACHING TEAM

Anne GOMBAULT - Strategy
Director of KEDGE Arts School
Art, heritage, creative tourism, creative regions

Claire GRELLIER FOUILLET - Strategy
Entrepreneurship, innovation, creative tourism

MAXENCE MERCIER - Creativity
Creative tourism experience

Maud DERBAIX - Marketing
Director of the Creative Industries and Culture Research Centre

Marek PROKUPEK – Management
Arts management, arts funding and the arts market

Valentina MONTALTO- Economy
Politics and Economics of Culture and Tourism

PROFESSIONAL EXPERTISE

From prestigious French national institutions and companies to small, dynamic and creative businesses, the programme brings together numerous partners in the cultural and tourism sector.

The encounter between students and the sector is organised through masterclasses, on-site courses and study trips. These unique sessions give the floor to remarkable guests who share their vision, career paths, experiences and advice during interactive sessions and experiences.