Research center - Wine and Spirits

Directed by Prof. Olivier Gergaud, the Wine and Spirits research center promotes research on wine management and economics. It includes topics related to Wine Supply Chain Management, Wine Sustainability, Wine Demand and Branding, Wine Tourism, Wine Tourism, and Wine-related Strategies and Decision. The research is built on Kedge’s long-standing tradition of research and publications on these topics which dates back to the creation of the center in 2003. The research center is an interdisciplinary team of 15 specialists (economics, marketing, management, supply chain and strategy).

Research team members publish regularly in journals such as the American Journal of Agricultural Economics, British Food Journal, Decision Sciences, Economic Journal, European Journal of Operational Research, Food Policy, Journal of Economic Geography, International Journal of Wine Business Research, Journal of Wine Economics, Operations Research, Review of Economics and Statistics, Journal of Retailing, etc. Several team members are also on the editorial board of field journals such as the Journal of Wine Economics and the International Journal of Wine Business Research.

Wine & Spirits Research key figures

15

teacher-researchers

10

refereed articles

7

CNRS stars

Recent publications 

  • Delmas, M. and Gergaud, O. (2014): Sustainable certification for future generations: the case of family business. Family Business Review, 27(3), 228-243.
  • Velikova, N., Charters, S., Bouzdine-Chameeva T., Fountain, J., Ritchie, C. and Dodd, T.H. (2015): Seriously pink: a cross-cultural examination of the perceived image of rosé wine. International Journal of Wine Business Research, 27(4), 281- 298.
  • Doloreux, D., Shearmur R. and Guillaume, R. (2015): Collaboration, Transferable and Non-transferable Knowledge, and Innovation: A Study of a Cool Climate Wine Industry (Canada), Growth and Change, 46(1), 16-36.
  • Doloreux, D., (2015): Use of internal and external sources of knowledge and innovation in the Canadian wine industry, Canadian Journal of Administrative Sciences, 32(2), 102-112
  • Goodmann, S.,and Remaud, H. (2015): Store choice: How understanding consumer choice of ‘where’ to shop may assist the small retailer, Journal of Retailing and Consumer Services, 23, 118–124.
  • Gergaud, O., Storchmann, K, and Verardi, V., (2015): Expert Opinion and Product Quality: Evidence from New York City Restaurants, Economic Inquiry, 53(2), 812-835.
  • Jean-Marie Cardebat and Florine Livat (2016): Wine experts’ rating: a matter of taste?, International Journal of Wine Business Research, 28(1), 43 – 58.
  • Lunardo R., and Livat, F. (2016): Congruency between colour and shape of the front labels of wine: effects on fluency and aroma and quality perceptions, International Journal of Entrepreneurship and Small Business, forthcoming.
  • Paranque, B. and D'Antone, S. (2016): I choose my business model! A cross-national analysis of business model choice in family firms, EuroMed Journal of Business, forthcoming.
  • Gergaud, O., Plantinga A., and Ringeval-Deluze, A., (2016): Anchored in the past: persistent price effects of obsolete vineyard ratings in France, Journal of Economic Behavior and Organization, forthcoming.
  • Delmas, M., Gergaud, O., and Lim, J. (2016): Does organic wine taste better? An analysis of experts’ ratings, Journal of Wine Economics, forthcoming.
  • A recent paper by Florine Livat and Hervé Remaud on the role of sommeliers has received two best conference paper awards both at the 9th conference of the AAWE in Mendoza and at the 9th conference of the AWBR in Adelaide.
  • A recent quantitative study by Olivier Gergaud on organic wines in collaboration with the Institute of the Environment and Sustainability at UCLA has received a broad coverage in Medias such as The Los Angeles Times, Washington Post, Toronto Star, Telegraph, Daily Mail, The Times, Le Monde, Les Echos, France Culture, France 2, etc.

Major conferences and seminars 

Members of the research center have organized or co-organized various international conferences and research seminars; these include (amongst other):

  • 2016: the 10th annual meeting of the American Association of Wine Economists (AAWE), co-organized with the University of Bordeaux and Bordeaux Science-Agro. This meeting is the largest worldwide annual conference in wine economics, with some 250 participants from all over the world.
  • 2017: KEDGE will organize the first edition of the Wine & Hospitality Management Workshop jointly with HKPU, Cornell U. and EHL.

Research projects

Cité du Vin - Bordeaux

Within the framework of its partnership with the Cité du Vin, KEDGE has commissioned a team of teacher-researchers to observe visitors' behaviour in order to improve customer satisfaction. Visitors' journeys will be tracked via their digital companions, and the information collected during their visits will be aggregated and ultimately used to improve the service offered to them.

Our intention is to deliver a unique, high-quality experience to our visitors. Our partnership with KEDGE will give us an in-depth understanding of our visitors' behaviour and satisfaction levels and improve the training of our already highly qualified staff

Philippe Massol, CEO of the Fondation pour la culture et les civilisations du vin.

The impact of wine tourism on the world wine business

The project is led by Professors C. Faugere, F. Durrieu, J.-O. Pesme and T. Bouzdine-Chameeva and is funded by Great Wine Capitals Global Network (7,000 Euros/year since 2011).

Determinants of Wine prices

This project (2013-2017; 25,510 Euros) is led by Professors F. Livat and O. Gergaud and funded by the Aquitaine Region (in partnership with University of Bordeaux).

Research Networks and invited scholars 

The research center has developed over the course of time a strong network of academic partners. Most of our past and current research projects are in close collaboration with colleagues from leading institutions such as Argonne National Laboratory, Cornell U., Ecole Hotelière de Lausanne (EHL), NYU, HEC Montréal, Hong Kong Polytechnic University (HKPU), U. of Geisenheim, UCLA, U.C. Santa Barbara, UniSA, etc.

The team is currently hosting the visit of Bradley Rickard who is on a sabbatical leave from Cornell U. Bradley also joined KEDGE in September 2016 as an affiliate Professor. At the same time we are setting up a research partnership with Hong Kong Polytechnic University (School of Hotel and Tourism Management) to develop an ambitious joint research program on wine tourism.

The research center invited research scholars and practitioners since 2014 in relation to research projects and teaching activities. It includes:

  • August 2016: Prof. T. Bouzdine Chameeva, Argonne National Laboratory
  • Summer 2013-2016: Prof. O. Gergaud, New York University, USA.
  • July 2016-June 2017: Prof. B. Rickard, Cornell University, USA.
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