KEDGE launches the 1st KEDGE Marketing Day

On April 21, KEDGE will launch KEDGE Marketing Day, a unique event that will bring together the key players in the school's marketing ecosystem: alumni, partner companies, research teachers and marketing students.

How to rethink the customer experience in the digital and social media era?

The first edition of KEDGE Marketing Day will be held on April 21 on the Paris campus. Conferences, round tables and workshops will be organised to share and discover the latest marketing trends. All sessions will be led by executives, recognised experts and Kedge research academics.

Programme

Opening conference: How to reinvent the customer experience in the digital and social media era?
Round tables:

-How to interact with consumer communities?
-Data-driven marketing and customer experience
-How to co-create innovative experiences?

Workshops and "Hands'on":

-Neuromarketing (Kedge Marketing Lab)
-Retail Analytics
-Data Science
-Networking (Kedge Alumni, students, Kedge Exec Ed)
-Entrepreneurship (Incubator and Accelerator, meetings with entrepreneurs)

Presentation of the 2021 Kedge Awards
Cocktail on a boat (Bercy)

KEDGE graduates from the marketing sector, MSc Marketing and MSc Digital Marketing & Sales students and specialised partner companies will be present.

KEDGERS explore tomorrow's marketing

This edition will also be an opportunity for KEDGE marketing students to present their work to marketing professionals: 3 groups of 5 students will screen their independently produced 2-minute videos on free marketing themes - the first 4 videos have already been released on the following topics: