Publications from the centre’s researchers cover diverse themes in marketing with a special focus on aspects of new forms and trends in consumption, consumer culture theory, brand management, and digital marketing. The publications also cover B2B marketing, marketing services, and athletics marketing.


Academic Contributions 


BERGER-REMY, F., M. -E. LAPORTE, I. AIMÉ, "The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective" accepted in Management Revue - Socio-Economic Studies

LAPORTE, M. -E., I. AIMÉ, F. BERGER-REMY, "La transformation digitale du marketing comme mode managériale : une démystification du discours des consultants", Management & Avenir, 2021, no. 122, pp. 89-113

YOGANATHAN, V., V. -S. OSBURG, B. BARTIKOWSKI, "Building better employer brands through employee social media competence and online social capital", Psychology & Marketing, 2021, pp. 1-13

BARTIKOWSKI, B., G. BERENS, "Attribute framing in CSR communication: Doing good and spreading the word – But how?", Journal of Business Research, 2021

COVA, B., B.  S. IVENS, R. SPENCER, "The ins and outs of market shaping: Exclusion as a darkside?", Journal of Business Research, 2021, vol. 124, pp. 483-493

Dessart, L. & Cova, B. (2021). Brand repulsion: Consumers' boundary work with rejected brands, European Journal of Marketing, Vol. 55 No. 4, pp. 1285-1311. 

Cova, B., Barès, F. & Nemani, A. (2021). Creating a Brand Community at the Bottom of the Pyramid: The Case of a Cameroonian Music Platform, Journal of Marketing Management, DOI: 10.1080/0267257X.2021.1912143 

CRESPIN MAZET, F., K. GOGLIO-PRIMARD, M. INGEMANSSON, HAVENVID MALENA, Å. LINNÉ, "The diffusion of innovation in project-based firms – Linking the temporary and the permanent levels of organizations?", Journal of Business and Industrial Marketing, 2021

HERHAUSEN, D., R. MORGAN, D. BROZOVIC, H. VOLBERDA, "Re-Examining Strategic Flexibility:  A Meta-Analysis of Its Antecedents, Consequences and Contingencies", British Journal of Management, 2021, vol. 32, no. 2, pp. 435-455

GREWAL, D., D. HERHAUSEN, S. LUDWIG, F. VILLAROEL ORDENES, "The Future of Digital Communication Research: Considering Dynamics and Multimodality" accepted in Journal of Retailing

MININA, A., J. HOLMQVIST, "Liquid, solid and in-between: service relationships in Global mobility" accepted in Consumption Markets & Culture

CHANEY D., LUNARDO, R., Food packaging and guilt: The effects of the color red and negative cognitive associations for vice versus virtue food products, accepted in
Journal of Business Research

LUNARDO, R., D. JAUD, A. CORSI, "The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption", Food Quality and Preference, 2021, vol. 88, pp. 104107

LUNARDO, R., L. BOMPAR, C. SAINTIVES, "Briser la glace avec de l’humour : la propriété soulageante de l’humour et ses effets sur la performance des vendeurs", Recherche et Applications en Marketing, 2021, vol. 36, no. 2, pp. 3-23

EL JURDI, H., N. OURAHMOUNE, "“Revolution is a Woman”- The Feminization of the Arab Spring", Journal of Marketing Management, 2021

Spencer, R., Cova, B. & Salle, R. (2021), From Business to Research and Back Again: Research/Industry Co-Creation in a BtoB Context – An Introduction, Industrial Marketing Management, 92, January, pp. 215-216.

ZHANG, C., S. -J. HONG, M. OHANA, "The Effects of Guanxi on Supply Chains: The Role of Culture" accepted in European J. of International Management

JIANG, C., D. YAHIAOUI, C. ZHANG, "Chinese firms in developed and developing countries: The Alignment of foreign direct investment motives with staffing practices" accepted in European J. of International Management


ULRICH, I., S. L. AZAR, I. AIMÉ, "Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands", Journal of Business Research, 2020, vol. 120, pp. 157-174

ALBERT, N., AMBROISE, L., "L’endossement par les célébrités : clarifications conceptuelles, synthèse critique et perspectives de recherche", Recherche et Applications en Marketing, 2020, vol. 35, n°2, pp. 100-125.

OSBURG, V.-S., V. YOGANATHAN, B. BARTIKOWSKI, H. LIU, M. STRACK, "Effects of Ethical Certification and Ethical eWoM on Talent Attraction", Journal of Business Ethics, 2020, vol. 164, pp. 535-548

BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites", Journal of Business Research, 2020, vol. 121, pp. 420-428

EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N.  V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204

COVA, B., K. GOGLIO-PRIMARD, P. COHENDET, L. SIMON, "Innover avec et par les communautés : Un nouveau défi pour les entreprises !", Revue Française de Gestion, 2020, vol. 287, no. 2, pp. 69-79

CANTONE, L., B. COVA, P.  P. TESTA, "Nostalgia and Pastiche in the Post-postmodern Zeitgeist: The ‘Postcard’ from Italy", Marketing Theory, 2020, vol. 20, no. 4, pp. 481-500

COVA, B., "To Change the Law, Defy the Law: Hijacking the Cause and Co-opting Its Advocate", Journal of Public Policy and Marketing, 2020, vol. 39, no. 4, pp. 430-443

Cova, B., Spencer, R., Ferreira, F., & Proença, J. (2020). Understanding the morphing of focal nets in the solution business: a triad management perspective. Journal of Business & Industrial Marketing, DOI: 10.1108/JBIM-05-2019-0258

Cova, B. (2020), The new frontier of consumer experiences: escape through pain, AMS Review, DOI: 10.1007/s13162-020-00175-8

PONSIGNON, F., M. DERBAIX, "The impact of interactive technologies on the social experience: An empirical study in a cultural tourism context", Tourism Management Perspectives, 2020, vol. 35, pp. 100723

FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365

LUCARELLI, A., G. FUSCHILLO, Z. ZUZANA CHYTKOVA, "How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party", European Journal of Marketing, 2020

QUÉVAT, A., A. HEINZE, "The digital transformation of preventive telemedicine in France based on the use of connected wearable devices", Global Business and Organizational Excellence, 2020, vol. 39, no. 6, pp. 17-27

HERHAUSEN, D., D. MIOCEVIC, R. MORGAN, M. H. KLEIJNEN, "The Digital Marketing Capabilities Gap", Industrial Marketing Management, 2020, vol. 90, pp. 276-290

DE LUCA, L., D. HERHAUSEN, G. TROILO, A. ROSSI, "How and When Do Big Data Investments Pay Off?  The Role of Marketing Affordances and Service Innovation", Journal of the Academy of Marketing Science, 2020

HOLMQVIST, J., C. DIAZ RUIZ, L. PEÑALOZA, "Moments of luxury: Hedonic escapism as a luxury experience", Journal of Business Research, 2020, vol. 116, pp. 503-513

THOMSEN, T., J. HOLMQVIST, S.VON WALLPACH, A. HEMETSBERGER, R. BELK, "Conceptualizing unconventional luxury", Journal of Business Research, 2020, vol. 116, pp. 441-445

WIRTZ, J., J. HOLMQVIST, M.  P. FRITZE, "Luxury Services", Journal of Service Management, 2020, vol. 31, no. 4, pp. 665-691

HOLMQVIST, J., J. WIRTZ, M.  P. FRITZE, "Luxury in the Digital Age: A multi-actor service encounter perspective", Journal of Business Research, 2020, vol. 121, pp. 747-756

HOLMQVIST, J., L.  M. VISCONTI, C. GRÖNROOS, B. GUAIS, A. KESSOUS, "Understanding the value process: Value creation in a luxury service context", Journal of Business Research, 2020, vol. 120, pp. 114-126

BEZENCON, V., F. GIRARDIN, R. LUNARDO, "When does an ethical attribute matter for product evaluation? The role of warm-glow feelings for low-rated products", Psychology & Marketing, 2020, vol. 37, pp. 1571-1585

VAN KERCKHOVE, A., R. LUNARDO, G.  J. FITZSIMONS, "Monetary Scarcity Leads to Increased Desire for Assortment", Journal of the Association of Consumer Research, 2020, vol. 5, no. 4, pp. 377-390

PONSIGNON, F., R. LUNARDO, M. MICHRAFY, "Why Are International Visitors More Satisfied with the Tourism Experience? The Role of Hedonic Value, Escapism, and Psychic Distance", Journal of Travel Research, 2020

GODEFROIT-WINKEL, D., L. PEÑALOZA, "Women's Empowerment at a Moroccan Supermarket: A Qualitative Investigation of Developed Competencies and Altered Relationships at an Emerging Retail Servicescape", Journal of MacroMarketing, 2020, vol. 40, no. 4, pp. 492-509

PETZOLD DUMEYNIEUX, S., C. FONROUGE, "Quel modèle d'émergence pour les start-ups des éco-industries : David un futur Goliath ou David avec Goliath ?", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2020, no. n°139, pp. 39-62

BEN MAHMOUD-JOUINI, S., A. HAAS, B. LEHIANY, R. SERVAJEAN-HILST, "Communautés, paysages de pratique et identité professionnelle des managers hybrides Le cas de l’acheteur-innovation", Revue Française de Gestion, 2020, vol. 2, no. 287, pp. 121-143


Huaman, R., N.Albert, D.Merunka, "Are Global Brands Trustworthy? The Role Of Brand Affect, Brand Innovativeness, And Consumer Ethnocentrism", European Business Review, 2019, Vol. 31, No. 6, Pp. 926-946

Osburg, V.-S., V.Yoganathan, B.Bartikowski, H.Liu, M.Strack, "Effects Of Ethical Certification And Ethical Ewom On Talent Attraction", Journal Of Business Ethics, 2019

Jamal, A., A.Yaccob, B.Bartikowski, S.Slater, "Motivations To Donate: Exploring The Role Of Religiousness In Charitable Donations", Journal Of Business Research, 2019, Vol. 103, Pp. 319-327

Bartikowski, B., M.Laroche, M.-O.Richard, "A Content Analysis Of Fear Appeal Advertising In Canada, China, And France", Journal Of Business Research, 2019, Vol. 103, Pp. 232-239

Bartikowski, B., F.Fastoso, H.Gierl, "Luxury Cars Made-In-China: Consequences For Brand Positioning", Journal Of Business Research, 2019, Vol. 102, Pp. 288-297

Valaei, N., S.Nikhashemi, G.Bressolles,  H.Ha Jin, "A(N) (A)Symmetric Perspective Towards Task-Technology-Performance Fit In Mobile App Industry", Journal Of Enterprise Information Management, 2019, Vol. 32, No. 5, Pp. 887-912

Ponsignon, F., S.Kleinhans, G.Bressolles, "The Contribution Of Quality Management To An Organisation’s Digital Transformation: A Qualitative Study", Total Quality Management & Business Excellence, 2019, Vol. 30, No. Sup1, Pp. S17-S34

Bressolles, G., G.Lang, "Kpis For Performance Measurement Of E-Fulfillment Systems In Multi-Channel Retailing: An Exploratory Study", International Journal Of Retail And Distribution Management, 2019, Vol. 48, No. 1, Pp. 35-52

Leek, S., D.Houghton, L.Canning, "Twitter And Behavioral Engagement In The Healthcare Sector: An Examination Of Product And Service Companies", Industrial Marketing Management, 2019, Vol. 81, Pp. 115-129

Mcgrath, H., T.O'toole, L.Canning, "Coopetition: A Fundamental Feature Of Entrepreneurial Firms' Collaborative Dynamics", Journal Of Business And Industrial Marketing, 2019, Vol. 34, No. 7

Baas, M., J.Cayla, "Recognition In India's New Service Professions: Gym Trainers And Coffee Baristas", Consumption Markets & Culture, 2019

Couston, A., F.Larat, R.Fouchet, O.Keramidas, "Les Stratégies D’alliance A L’international Des Universités Françaises Et Des Ecoles De Service Public: L’apport De L’analyse En Termes De Coopétition", Gestion Et Management Public, 2019, Vol. 7, No. 2, Pp. 13-29

Cova, V., B.Cova, "Experience Copycats. The Compostela Case", Journal Of Product And Brand Management, 2019, Vol. 28, No. 6, Pp. 720-732

Cova, B., "Jamais Sans Ma Tribu ? Modulations De La Relation De Service En Marketing Tribal", Décisions Marketing, 2019, No. 95, Pp. 15-32

Cova, B., B.Paranque, "Tensions Between Value Capture And Value Slippage: The Case Of Brand Communities", Canadian Journal Of Administrative Sciences / Revue Canadienne Des Sciences De L'administration, 2019, Vol. 36, No. 1, Pp. 35-46

Cova, B., P.Skalen, S.Pace, "Interpersonal Practice In Project Marketing:  How Institutional Logics Condition And Change Them", Journal Of Business And Industrial Marketing, 2019, Vol. 34, No. 4, Pp. 723-734

Bares, F., B.Cova, G.Farde, R.Salle, "Caught In The Crossfire Of Orders Of Worth: A Failed Attempt By A Small Business To Reconfigure A French Public Sector", Journal Of Small Business And Entrepreneurship, 2019

Cova, V., B.Cova, "Pain, Suffering And The Consumption Of Spirituality: A Toe Story", Journal Of Marketing Management, 2019, Vol. 35, No. 5-6, Pp. 565-585

Crespin Mazet, F., F.Romestant, R.Salle, "The Co-Development Of Innovative Projects In Cops Activities", Industrial Marketing Management, 2019, Vol. 79, Pp. 71-83

Crespin Mazet, F., K.Goglio-Primard, C.Guittard, "Communautés Et Agilité : La Complexité De L’organisation Innovante" - 2019, Innovations, 58, Pp. 5-17

Filieri, R., Z.Lin, S.D'antone, E.Chatzopoulou, "A Cultural Approach To Brand Equity: The Role Of Brand Mianzi And Brand Popularity In China", Journal Of Brand Management, Juillet 2019, Vol. 26, No. 4, Pp. 376-394

Derbaix, M., C.Derbaix, "Intergenerational Transmissions And Sharing Of Musical Taste Practices", Journal Of Marketing Management, Décembre 2019, Vol. 35, No. 17-18, Pp. 1600-1623

Derbaix, M., M.Korchia, "Individual Celebration Of Pop Music Icons: A Study Of Music Fans Relationships With Their Object Of Fandom And Associated Practices", Journal Of Consumer Behaviour, 2019, Vol. 18, No. 2, Pp. 109-119

Goulding, C., M.Derbaix, "Consuming Material Authenticity In The Age Of Digital Reproduction", European Journal Of Marketing, Mars 2019, Vol. 53, No. 3, Pp. 545 - 564

Bourgeon-Renault, D., M. Derbaix, E.Jarrier, C.Petr, "Transport Narratif Et Expérience De Consommation Transmedia Dans Le Domaine Culturel", International Journal Of Arts Management, Hiver 2019, Vol. 21, No. 2, Pp. 27 - 42

Herhausen, D., S.Ludwig, D.Grewal, J.Wulf, M.Schoegel, "Detecting, Preventing, And Mitigating Online Firestorms In Brand Communities", Journal Of Marketing, 2019, Vol. 83, No. 3, Pp. 1-21

Kipfelsberger, P., H.Bruch, D.Herhausen, "The Impact Of Customer Contact On Collective Human Energy In Firms: An Organizational Level Study", Group And Organization Management, 2019, Vol. 44, No. 5, Pp. 915-952

Herhausen, D., K.Kleinlercher, P., E.Verhoef, O.Emrich, T.Rudolph, "Loyalty Formation For Different Customer Journey Segments", Journal Of Retailing, 2019, Vol. 95, No. 3, Pp. 9-29

Morgan, R., E., D.Miocevic, D.Herhausen, "Capability-Driven Industrial Firms: Considering Resources, Capabilities, And Competencies For Marketing Developments", Industrial Marketing Management, 2019, Vol. 83, Pp. 1-7

Jimenez, A., J.Holmqvist, D.Jiménez, "Cross-Border Communication And Private Participation Projects: The Role Of Genealogical Language Distance", Management International Review, 2019, Vol. 59, No. 6, Pp. 1009-1033

Holmqvist, J., C.Diaz Ruiz, L.Peñaloza, "Moments Of Luxury: Hedonic Escapism As A Luxury Experience", Journal Of Business Research, 2019, Https://Doi.Org/10.1016/J.Jbusres.2019.10.015

Holmqvist, J., Y.Van Vaerenbergh, R.Lunardo, M.Dahlén, "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction Through Language Use", Journal Of Retailing, 2019, Vol. 95, No. 2, Pp. 115-129

Lorey, T., F.Dosquet, Y.Errami, S.Chantelot, "Dynamique  De  Co-Création Des Politiques Publiques Dans Des Contextes Institutionnels Complexes : Le Cas Des Chemins De Compostelle En France Et En Espagne", Management International, 2019, Vol. 23, No. 3, Pp. 89-105

Lunardo, R., E.Mouangue, "Getting Over Discomfort In Luxury Brand Stores: How Pop-Up Stores Affect", Journal Of Retailing And Consumer Services, 2019, Vol. 49, No. July, Pp. 77-85

Chaouali, W., I.Ben Yahia, R.Lunardo, A.Triki, "Reconsidering The “What Is Beautiful Is Good” Effect: When And How Design Aesthetics Affect Intentions Towards Mobile Banking Applications", International Journal Of Bank Marketing, 2019, Vol. 37, No. 7, Pp. 1525-1547

Lunardo, R., F.Ponsignon, "Achieving Immersion In The Tourism Experience: The Role Of Autonomy, Temporal Dissociation, And Reactance", Journal Of Travel Research, 2019, Https://Doi.Org/10.1177/0047287519878509

Nenkov, G., M.Morrin, V.Maille, T.Rank-Christman, M.Lwin, "Sense And Sensibility: The Impact Of Visual And Auditory Sensory Input On Marketplace Morality", Journal Of Business Research, 2019, Vol. 95, Pp. 428-441

Henderson, C., M.Mazodier, A.Sundar, "The Color Of Support: The Effect Of Sponsor–Team Visual Congruence On Sponsorship Performance", Journal Of Marketing, 2019, Vol. 83, No. 3, Pp. 50-71

Ourahmoune, N., L.Steinfield, C.Coleman, L.Tuncay Zayer, W.Hein, "Power Logics Of Consumers’ Gendered (In)Justices: Reading Reproductive Health Interventions Through The Transformative Gender Justice Framework", Consumption Markets & Culture, 2019, Vol. 22, No. 4, Pp. 406-429 

Steinfield, L., M.Sanghvi, L.Tuncay Zayer, C.Coleman, N.Ourahmoune, R., L.Harrisson, W.Hein, J.Brace Govan, "Transformative Intersectionality: Moving Business Towards A Critical Praxis", Journal Of Business Research, 2019, Vol. 100, Pp. 366-375

Jeong Min, H., L.Peñaloza, "The Agentic Body In Immigrant Maternal Identity Reconstruction: Embodiment, Consumption, Acculturation", Consumption Markets & Culture, 2019, Vol. 22, No. 3, Pp. 272-296

Perez Lozano, M. E., C.Quintanilla, R. M.Casano Gonzalez, L.Peñaloza, "Inverse Socialization With Technology: Understanding Intergenerational Family Dynamics", Journal Of Consumer Marketing, 2019, Vol. 36, No. 6, Pp. 818-826

Kelleher, C., J.Gummerus J, D.O'loughlin, L.Peñaloza, "Shifting Arrays Of A Kaleidoscope: The Orchestration Of Value Cocreation In Service Systems", Journal Of Service Research, 2019, Vol. 23, 2: Pp. 211-228. 

Velasco, C., C.Adams, O.Petit, C.Spence, "On The Localization Of Tastes And Tasty Products In 2d Space", Food Quality And Preference, 2019, Vol. 71, Pp. 438-446

Petit, O., C.Velasco, C.Spence, "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience", Journal Of Interactive Marketing, 2019, Vol. 45, Pp. 42-61

Pathak, A., C.Velasco, O.Petit, G. A.Calvert, "Going To Great Lengths In The Pursuit Of Luxury: How Longer Brand Names Can Enhance The Luxury Perception Of A Brand", Psychology And Marketing, 2019, Vol. 36, No. 10, Pp. 951-963

Rinallo, D., V.Pitardi, "Open Conflict As Differentiation Strategy In Geographical Indications: The Bitto Rebels Case", British Food Journal, 2019, 121(12), 3102-3118

Rinallo, D., M.Alemany Oliver - "The Marketing And Consumption Of Spirituality And Religion" - 2019, Journal Of Management, Spirituality & Religion, 2019, 16(1), 1-5 

Servajean-Hilst, R., S.Ben Mahmoud-Jouini, "Les Pratiques Conduisant Au Succès Ou A L’échec Des Coopérations D’innovation Entre Clients Et Fournisseurs", Décisions Marketing, 2019, Vol. 94, Pp. 71-87

Servajean-Hilst, R., S.Ben Mahmoud-Jouini, A.Dumas, A.Gilain, "L’achat-Innovation, Un Acteur D’interface D’open Innovation", Revue Française De Gestion, 2019, Vol. 5, No. 282, Pp. 113-130


ALBERT, N., M.THOMSON, "A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations, and Identify Future Research Priorities", Journal of the Association for Consumer Research, 2018, vol. 3, no. 2, pp. 130-146

BARTIKOWSKI, B., A.LAROCHE, A.JAMAL, Z.YANG, "The Type-of-Internet-Access Digital Divide and the Well-Being of Ethnic Minority and Majority Consumers: A Multi-Country Investigation", Journal of Business Research, 2018, vol. 82, pp. 373-380

CLEVELAND, M., B.BARTIKOWSKI, "Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad", Journal of Business Research, 2018, vol. 82, pp. 354-363

COVA, B., G.GAGLIO, J.WEBER, P.CHANIAL, "Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company", Journal of Business Ethics, 2018, vol. 148, no. 4, pp. 783-799

AARIKKA-STENROOS, L., L.AABOEN, B.COVA, A.ROLSFEN, "Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business", Industrial Marketing Management, 2018, vol. 68, no. 1, pp. 74-85

GOGLIO-PRIMARD, K., E.SOULIER, "Connaissances et technologie dans les communautés d’innovation", Systèmes d’Information et Management, 2018, vol. 23, no. 1, pp. 3-9

HEINZE, A., A.HEINZE, M.GRIFFITHS, A.FENTON, G.FLETCHER, "Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd.", Global Business and Organizational Excellence, 2018, vol. 37, no. 4, pp. 6-13

LUNARDO, R., C.SAINTIVES, "Coping with the ambivalent emotions of guilt and pride in the service context", Journal of Services Marketing, 2018, vol. 32, no. 3, pp. 360-370

LUNARDO, R., L.BOMPAR, C.SAINTIVES, "L’usage de l’humour par les vendeurs et son impact sur la performance : le rôle de la phase d’exploration et du type d’humour", Recherche et Applications en Marketing (French Edition), 2018, vol. 33, no. 2, pp. 6-26

BOMPAR, L., R.LUNARDO, C.SAINTIVES, "The effects of humor usage by salespersons: the roles of humor type and business sector", Journal of Business and Industrial Marketing, 2018, vol. 33, no. 5, pp. 599-609

TRENDEL, O., M.MAZODIER, K.VOHS, "Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective", Journal of Marketing Research, 2018, vol. 55, no. 2, pp. 265-276

TOFTEN, K., P.MORA, T.HAMMERVOLL, "Niche firms in Bordeaux and their sustainable competitive advantages.", Journal of Marketing Trends, 2018, vol. 5, no. 2, pp. 15-30

PEÑALOZA, L., "Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future", Journal of Business Research, 2018, vol. 82, pp. 273-280

VELASCO, C., M.OBRIST, O.PETIT, C.SPENCE, "Multisensory Technology for Flavor Augmentation: A Mini Review", Frontiers in Psychology, 2018, vol. 9, no. 26

CELHAY, F., H.REMAUD, "What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes", Food Quality and Preference, 2018, vol. 65, pp. 129-145

FASTOSO, F., B.BARTIKOWSKI, S.WANG, "The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits", Psychology & Marketing, 2018, vol. 35, no. 7, pp. 522-532

PAPADOPOULOS, N., M.CLEVELAND, B.BARTIKOWSKI, A.YAPRAK, "Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects", Journal of Product and Brand Management, 2018, vol. 27, no. 7, pp. 735-753

PAPADOPOULOS, N., M.CLEVELAND, B.BARTIKOWSKI - "Beyond country and brand “origin”: Product/brand place associations and the role of place image in behaviour and strategy" - 2018, Journal of Product and Brand Management, 27(7), DOI:

FIGGE, F., A.THORPE, P.GIVRY, L.CANNING, E.FRANKLIN-JOHNSON, "Longevity and Circularity as Indicators of Eco-Efficient Resource Use in the Circular Economy", Ecological Economics, 2018, vol. 150, pp. 297-306

COUSTON, A., I.PIGNATEL, "PhDs and business: nonsense or a real opportunity", Global Business and Organizational Excellence, Hiver 2018, vol. 37, no. 2, pp. 49-58

COUSTON, A., I.PIGNATEL, "De l’institution à l’acteur : le rôle de la légitimité dans le changement institutionnel, le cas de l’Enseignement Supérieur et de la Recherche (ESR)", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, Hiver 2018, no. 127, pp. 243-270

COVA, B., A.CARU, J.CAYLA, "Re-conceptualizing escape in consumer research", Qualitative Market Research: An International Journal, 2018, vol. 21, no. 4, pp. 445-464

GUERCINI, S., B.COVA, "Unconventional entrepreneurship", Journal of Business Research, 2018, vol. 92, no. November, pp. 385-391

BARES, F., B.COVA, A.NEMANI, "Vendre et consommer au bas de la pyramide : Une leçon africaine,", Harvard Business Review France, 2018, vol. Octobre-Novembre, pp. 23-24

CLÉRET, B., A.DEHLING, J.LEROY, J.ROKKA, A.SOHIER, M.HERBERT, "The videographic approach in marketing research : Which methodological protocol?", Recherche et Applications en Marketing (English Edition), 2018, vol. 33, no. 3, pp. 85-105

FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2018,

GUTSATZ, M., K.HEINE, "Is luxury expensive?", Journal of Brand Management, 2018, vol. 25, no. 5, pp. 411-423

GUTSATZ, M., K.HEINE - "Luxury brand-building and development: new global challenges, new business models" - 2018, Journal of Brand Management, 25, pp. 409–410

KLEINLERCHER, K., O.EMRICH, D.HERHAUSEN, P.VERHOEF, T.RUDOLPH, "Websites as Information Hubs –How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store", Journal of the Association of Consumer Research, 2018, vol. 3, no. 3, pp. 330-342

HERHAUSEN, D., L.DE LUCA, M.WEIBEL, "The interplay between employee and firm customer orientation: Substitution effect and the contingency role of performance-related rewards", British Journal of Management, 2018, vol. 29, no. 3, pp. 534-553

GONZALEZ, C., M.KORCHIA, P.DE PECHPEYROU, "Les shoppers de site d’achat groupé sont-ils tous des "chasseurs de bonnes affaires" ? Proposition d’une typologie des profils d’achat", Management & Avenir, Printemps 2018, vol. 101, no. 3, pp. 83-103

CHANEY, D., R.LUNARDO, R.MENCARELLI, "Consumption experience: past, present", Qualitative Market Research: An International Journal, 2018, vol. 21, no. 4, pp. 402-420

MAZODIER, M., C.HENDERSON, J.BECK, "The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance",ournal of Marketing, 2018, vol. 82, no. J 6, pp. 28-48

MAZODIER, M., A.CORSI, P.QUESTER, "Advertisement Typicality: A Longitudinal Experiment – Can Sponsors Transfer the Image Of a Sporting Event to Their Brand?", Journal of Advertising Research, 2018, vol. 58, no. 3, pp. 268-281

PETIT, O., C.VELASCO, C.SPENCE, "Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior", Marketing Letters, 2018, vol. 29, pp. 435-449

BASSO, F., O.PETIT, S.LE BELLU, S.LAHLOU, A.CANCEL, J.-L.ANTON, "Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods", Appetite, 2018, vol. 128, pp. 242-254

PETZOLD DUMEYNIEUX, S., V.BARBAT, F.PONS, M.ZINS, "Impact of responsive and proactive market orientation on SME performance: the moderating role of economic crisis perception", Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 2018, 36(4), 459-472

KIN, V., N.FABBE-COSTES, F.PREVOT, "Ambidextrie en contexte interorganisationnel", Revue Française de Gestion, 2018, vol. 44, no. 274, pp. 91-109


SCOTT, R., J.CAYLA, B.COVA, "Selling Pain to the Saturated Self", Journal of Consumer Research, 2017, vol. 44, no. 1, pp. 22-43

CAYLA, J., K.BHATNAGRAB, "Language and power in India's “new services””, Journal of Business Research, 2017, vol. 72, pp. 189-198

ARNOULD, E., J.CAYLA, D.DION, "Fetish, Magic, Marketing", Anthropology Today, 2017, vol. 33, no. 2, pp. 28-32

FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639

GOGLIO-PRIMARD, K., C.GUITTARD, T.BURGER-HELMCHEN, "Knowledge Sharing in geographically Dispersed Communities", Management International, 2017, vol. 21, no. 3, pp. 10-15

HOLMQVIST, J., Y.VAN VAERENBERGH, C.GRÖNROOS, "Language use in services: Recent advances and directions for future research", Journal of Business Research, 2017, vol. 72, pp. 114-118

KRAAK, J. M., J.HOLMQVIST, "The authentic service employee: Service employees' language use for authentic service experiences", Journal of Business Research, 2017, vol. 72, pp. 199-209

KRAAK, J. M., R.LUNARDO, O.HERRBACH, F.DURRIEU, "Promises to employees matter, self-identity too: Effects of psychological contract breach and older worker identity on violation and turnover intentions", Journal of Business Research, 2017, vol. 70, pp. 108-117

PARGUEL, B., R.LUNARDO, F.BENOIT-MOREAU, "Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption", Technological Forecasting and Social Change, 2017, vol. 125, pp. 48-57

OURAHMOUNE, N., "Embodied transformations and food restrictions: The case of medicalized obesity", Journal of Business Research, 2017, vol. 75, pp. 192-201

GIROUX, M., F.PONS, L.MALTESE, "The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams", International Journal of Sports Marketing and Sponsorship, 2017, vol. 18, no. 2, pp. 180-195

TOUFAILY, E., F.PONS, "Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry: A multichannel perspective", Journal of Retailing and Consumer Services, 2017, vol. 34, pp. 58-69

RINALLO, D., H.BATHELT, F.GOLFETTO, "Economic geography and industrial marketing views on trade shows: Collective marketing and knowledge circulation", Industrial Marketing Management, Février 2017, vol. 61, pp. 93-103

ANDREINI, D., D.RINALLO, G.PEDELIENTO, M.BERGAMASCHI, "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope", Journal of Business Ethics, 2017, vol. 141, no. 3, pp. 529-550

HAHN, T., N.ALBERT, "Strong Reciprocity in Consumer Boycotts", Journal of Business Ethics, 2017, vol. 145, no. 3, pp. 509-524

ALBERT, N., L.AMBROISE, P.VALETTE-FLORENCE, "Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?", Journal of Business Research, 2017, vol. 81, pp. 96-106

BARTIKOWSKI, B., M.CLEVELAND, "“Seeing is being”: Consumer culture and the positioning of premium cars in China", Journal of Business Research, 2017, vol. 77, pp. 195-202

D'ANTONE, S., L.CANNING, E.FRANKLIN-JOHNSON, R.SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78

FIGGE, F., P.GIVRY, L.CANNING, E.FRANKLIN-JOHNSON, A.THORPE, "Eco-efficiency of Virgin Resources: A Measure at the Interface Between Micro and Macro Levels", Ecological Economics, 2017, vol. 138, pp. 12-21

COUSTON, A., I.PIGNATEL, "L’adéquation de la formation doctorale en France aux besoins de l’entreprise : l’éclairage par les compétences", Revue Sciences de Gestion, Automne 2017, vol. 52éme annnée, no. 287-288, pp. 23-30

TESTA, P., B.COVA, L.CANTONE, "The process of de-iconisation of an iconic brand: a genealogical approach", Journal of Marketing Management, 2017, vol. 33, no. 17-18, pp. 1490-1521

BARES, F., B.COVA, S.HOMBOURGER-BARÈS, "Coaching entrepreneurial : Comment intégrer la passion ?", Entreprendre et Innover, 2017, no. 35, pp. 7-18

CRESPIN MAZET, F., K.GOGLIO-PRIMARD, C.GRENIER, "Social Collectives: A Partial Form of Organizing That Supports Social Innovation", Management International, 2017, vol. 21, no. 3, pp. 33-44

DERBAIX, C., I.PONCIN, M.DERBAIX, A.NAGLIERI, A.DERBAIX, "Fusions et acquisitions : Réactions des consommateurs au redéploiement des marques", Revue Française de Gestion, Octobre 2017, vol. 43, no. 268, pp. 97-132

DERBAIX, M., D.BOURGEON - RENAULT , E.JARRIER, C.PETR , "Transmedia Experience and Narrative Transportation", Journal of Marketing Trends, May 2017, vol. 4, no. 2, pp. 39-48

MANDJÁK, T., Á.WIMMER, F.DURRIEU, "The influence of economic crises on network behavior", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 3, pp. 445-456

TCHAKOUTE, H., F.DURRIEU, G. S.KOUAO, "Funding Strategy and Performance of Microfinance Institutions: An Exploratory Study", Strategic Change, 2017, vol. 26, no. 2, pp. 133-143

GOGLIO-PRIMARD, K., "L'association Telecom Valley de la technopole Sophia Antipolis. Le succès d'un réseau", Gestion : Revue Internationale de gestion, 2017, vol. 42, no. 3, pp. 69-70

HERHAUSEN, D., L.DE LUCA, N.MICELI, R.MORGAN, M.SCHOEGEL, "When does customer-oriented leadership pay off? An investigation of front-stage and backstage service teams", Journal of Service Research, 2017, vol. 20, no. 4, pp. 409-425

HOLMQVIST, J., C.DIAZ RUIZ, "Service ecosystems, markets and business networks", The TQM Journal, 2017, vol. 29, no. 6, pp. 800-810

MALTESE, L., F.PONS, F.PREVOT, "Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations", International Studies of Management & Organization, 2017, vol. 47, no. 1, pp. 88-105

MALTESE, L., M.TERRIEN, N.SCELLES, S.MORROW, C.DURAND, "The win/profit maximization debate: strategic adaptation as the answer?", Sport, Business and Management: An International Journal, 2017, vol. 7, no. 2

PETIT, O., C.SPENCE, C.VELASCO, A. T.WOODS, A. D.CHEOK, "Changing the influence of portion size on consumer behavior via imagined consumption", Journal of Business Research, 2017, vol. 75, pp. 240-248

PETIT, O., C.SPENCE, "Using food insecurity in health prevention to promote consumer's embodied self-regulation", Behavioral and Brain Sciences, 2017

OMID, M., F.PONS, M.ZINS, "Revisiting drivers of tourist satisfaction and loyalty: role of key moderators", International Journal of Services Technology and Management, 2017, vol. 23, no. 3, pp. 165

LOREY, T., "Two models of  representation for  the baby-boom and millennium generations in France: elitist identity capital vs. universal democratic capital", International Journal of Entrepreneurship and Small Business, 2017, vol. 32, no. 1/2, pp. 79-101

PINCHERA, V., D.RINALLO, "The emergence of Italy as a fashion country: Nation branding and collective meaning creation at Florence’s fashion shows (1951–1965)", Business History, 2017, pp. 1-28 


OURAHMOUNE, N., "Luxury Retail Environments And Changing Masculine Sociocultural Norms", Journal of Applied Business Research, 2016, vol. 32, no. 3, pp. 695 706

LINDRIDGE, A., L.PEÑALOZA, O.WORLU, "Agency and empowerment in consumption in relation to a patriarchal bargain", European Journal of Marketing, 2016, vol. 50, no. 9/10, pp. 1652-1671

FRANKLIN-JOHNSON, E., F.FIGGE, L.CANNING, "Resource duration as a managerial indicator for Circular Economy performance", Journal of Cleaner Production, 2016, vol. 133, pp. 589-598

COVA, B., S.D'ANTONE, "Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict", Journal of Consumer Affairs, 2016, vol. 50, no. 1, pp. 166-192

D'ANTONE, S., J. B.SANTOS, "When purchasing professional services supports innovation", Industrial Marketing Management, 2016, vol. 58, pp. 172-186

DERBAIX, M., A.GOMBAULT, "Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio", Journal of Marketing Management, Automne 2016, vol. 32, no. 15-16, pp. 1458-1477

DERBAIX, M., C.DERBAIX, M.KINDT, M. L.FERNANDEZ, M.KORCHIA, "Transmissions culturelles entre parents et enfants : le cas des goûts musicaux", Management & Avenir, Eté 2016, vol. 87, no. 5, pp. 151-174

HOTA, M., M.DERBAIX, "A Real Child in a Virtual World: Exploring whether Children’s Participation in MMORPGS Transform them into Virtual Shoppers", International Journal of Retail and Distribution Management, Novembre 2016, vol. 44, no. 11, pp. 1132 - 1148

KIPFELSBERGER, P., D.HERHAUSEN, H.BRUCH, "How and when customer feedback influences organizational health", Journal of Managerial Psychology, 2016, vol. 31, no. 2, pp. 624-640

HERHAUSEN, D., "Unfolding the ambidextrous effects of proactive and responsive market orientation", Journal of Business Research, 2016, vol. 69, no. 7, pp. 2585-2593

LUNARDO, R., D.ROUX, D.CHANEY, "The evoking power of servicescapes: Consumers' inferences of manipulative intent following service environment-driven evocations", Journal of Business Research, 2016, vol. 69, no. 12, pp. 6097-6105

HEIN, W., L.STEINFIELD, N.OURAHMOUNE, C. A.COLEMAN, L. T.ZAYER, J.LITTLEFIELD, "Gender Justice and the Market: A Transformative Consumer Research Perspective", Journal of Public Policy & Marketing, 2016, vol. 35, no. 2, pp. 223-236

SPENCE, C., K.OKAJIMA, A. D.CHEOK, O.PETIT, C.MICHEL, "Eating with our eyes: From visual hunger to digital satiation", Brain and Cognition, 2016, vol. 110, pp. 53-63

VELASCO, C., A. T. WOODS, O. PETIT, A. D. CHEOK, C. SPENCE, "Crossmodal correspondences between taste and shape, and their implications for product packaging: A review", Food Quality and Preference, 2016, vol. 52, pp. 17-26

PETIT, O., F. BASSO, D.MERUNKA, C.SPENCE, A. D.CHEOK, O.OULLIER, "Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation", Psychology & Marketing, 2016, vol. 33, no. 8, pp. 608-619

PETIT, O., D. MERUNKA, J.-L.ANTON, B.NAZARIAN, C.SPENCE, A. D.CHEOK, D.RACCAH, O.OULLIER, K.CHEN, "Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System", PLOS ONE, 2016, vol. 11, no. 7, pp. 1-15

MAYRHOFER, U., F. PREVOT, D. TRIKI, "La durée d’existence des coentreprises internationales", Revue Française de Gestion, 2016, vol. 42, no. 257, pp. 53-70

FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122

Educational contributions

Case Lab : Un pure player à la croisée des chemins
Grégory Bressolles, Yves Estrade & Pierre Mora
ARIANE-FNEGE Price for the best TPE case

DOLIMA : Quelle stratégie marketing pour une marque sénégalaise soutenue par Danone ?
Valérie Barbat & Stéphanie Petzold-Dumeynieux

MAPAERO : de l’aérien à l’éolien ou comment réussir la diversification d’une PME ?
Stéphanie Petzold-Dumeynieux & Bertrand Touzet

MAPAERO: From aeronautics to wind power – a successful diversification of an SME
Stéphanie Petzold-Dumeynieux, Bertrand Touzet & Corinne Berneman

ARENA : « Water Instinct » : pourquoi et comment un spécialiste peut-il élargir sa cible de clients ? / ARENA: “WATER INSTINCT”: The marketing problems of being a specialist
Laurent Bompar & Renaud Lunardo

Crosscall : une stratégie marketing originale pour conquérir la téléphonie outdoor
Jean-Philippe Danglade
Jean-Philippe Danglade

Cartographie de l'image des marques QUIKSILVER et ROXY du groupe Boardriders
Laurent Bompar & Renaud Lunardo

Boardriders: Mapping the Perceived Brand Image of a Portfolio of Brands in a Highly Competitive Market
Laurent Bompar & Renaud Lunardo

EAT ME : Maître Prunille à la conquête de la Chine
François Durrieu, Stéphanie Petzold-Dumeynieux & Valérie Barbat

La stratégie de distribution de Boardriders : Est-ce le retour à l’« été sans fin » pour Quiksilver ? / Boardriders distribution strategy : Back to the endless summer for Quiksilver?
Laurent Bompar & Renaud Lunardo

Rip Curl: How Product Versus Target Diversification Helps an Authentic (Re)Positioning / Rip Curl : du positionnement des produits au ciblage des clients, un retour à l'authenticité
Renaud Lunardo & Laurent Bompar

Books & chapters


Goglio-Primard K. & Surrel de Saint Julien O. (de) (2021). Fertilizing the Indian milieu of ocular and plastic surgery in Delhi: the role of a global agent.  In Sarazin, Cohendet, Simon (Eds) Innovation communities, World Scientific Press, under press 


DOSQUET, F., T.LOREY, M.AMBAYE, "The role of children in marketing, a state of the art: Applications in tourism marketing" dans Children in Hospitality and Tourism : Marketing and Managing Experiences., Seraphin H, Béal L., Zaman M., Gowreesunkar G. Eds, Degruyter, 2020

Bressolles G. (2020). Le marketing digital, Dunod (Les topos), 3e éd., ISBN: 978-2-10-080575-4Danglade

COVA, B., F.BARES , "L'entrepreneuriat sans entrepreneur :  Le cas des communautés de consommateurs passionnés" dans Entrepreneuriat et Société.,  Ed., Presses de l'Université du Québec, vol. Germain, O. (Ed.), 2020

COVA, B., "Living Parallel Lives: Karin, Henrikki, Me and the Others" dans Henrikki Tikkanen 50., Juho-Petteri Huhtala & Joel Hietanen Ed., Nordic Institute of Business & Society , pp. 162-175, 2020

J.P. (2020). Valorisez votre marque employeur : Recruter et fidéliser vos talents. DeBoeck Supérieur, 256 p.

IREDALE, S., A.HEINZE, M. J.WILLIAMS, "Content marketing" dans Digital and Social Media Marketing A Results-Driven Approach., Aleksej Heinze, Gordon Fletcher, Tahir Rashid & Ana Cruz Eds, Routledge, vol. 2nd Edition, chap. 9, pp. 230- 256, 2020

Visconti L., Penaloza L., Toulouse N. (2020). Marketing Management: A Cultural Approach, Routledge, London 

Calvi R, Pihlajamaa M, Servajean-Hilst R. (2020). Innovation scouting: a new challenge for the Purchasing function, pp. 295–313. In Schupp F., Wöhner H. (Eds.) The nature of Purchasing, Springer International Publishing (Management for Professionnals), 313 p.


BRESSOLLES, G., F.PONSIGNON, QSE et digital: soyez moteurs de la transformation, Afnor Editions , Paris, 2019

PARANQUE, B., B.COVA, "Exploitation and Emancipation". In Tadajewski,M., Higgins, M., Denegri-Knott,J. and Varman, R. Eds, The Routledge Companion to Critical Marketing, Routledge, chap. 27, pp. 439-452, 2019

COVA, B., "Entre communautarisation de la consommation et marchandisation de la vie quotidienne". In Les reconfigurations de l'échange marchand, Presses de l'Université du Québec, chap. Préface, pp. VII-XVI, 2019

CRESPIN MAZET, F., A.INGEMANSSON HAVENVID, A.LINNÉ, "Organising communities for construction innovation - examples from the French and Swedish construction sectors". In Havenvid M., Linne A., Bygballe L. & Harty C. (Eds.), The Connectivity of Innovation in the Construction Industry, Routledge, pp. 306, 2019

BOUZDINE-CHAMEEVA, T., F.PONSIGNON, F.DURRIEU, J.-O.PESME, "How to design a wine museum? Insights from La Cité du Vin in Bordeaux". In Management And Marketing Of Wine Tourism Businesses: Theory, Practice And Cases, Palgrave Macmillan, vol. Vol 2, pp. 279-295, 2019

FENTON, A., K.GALLAGHER, A.HEINZE, "Conducting a competitor analysis in the digital age". In  Fenton, A., Fletcher, G. & Griffiths, M. (Eds), Strategic Digital Transformation: A Results-Driven Approach, Routledge, vol. 1, chap. 9, pp. 80 - 86, 2019

FLETCHER, G., A.HEINZE, "Doing a forensic internal audit of your organisation – skills, resources, culture, resistance". In  Fenton, A., Fletcher, G. & Griffiths, M. (Eds), Strategic Digital Transformation: A Results-Driven Approach, Routledge, vol. 1, chap. 11, pp. 96-103, 2019

LUNARDO, R., F.DURRIEU, "A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer’s Willingness to Pay: A Structured Abstract". In Sigala, M & Robinson, R N.S (Ed.), Management And Marketing Of Wine Tourism Businesses: Theory, Practice And Cases, Palgrave Macmillan, 2019

SPENCE, C., C.VELASCO, O.PETIT, "The Consumer Neuroscience of Packaging". In Carlos Velasco, Charles Spence (Eds), Multisensory Packaging, Springer International Publishing, pp. 319-347, 2019

PETIT, O., C.VELASCO, C.SPENCE, "Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies". In Carlos Velasco, Charles Spence (Eds), Multisensory Packaging, Springer International Publishing, pp. 349-374, 2019

SERVAJEAN-HILST, R., Dynamiques de la co-innovation, ISTE Editions, Royaume Uni, 2019


PONSIGNON, F., S.KLEINHANS, G.BRESSOLLES, Vers la qualité 4.0 : Apports croisés de la fonction qualité et de la transformation digitale, AFNOR Editions, Paris, France, 2018

COVA, B., A.SHANKAR, "Consumption tribes and collective performance". In The SAGE Handbook of Consumer Culture Theory, Ed. Sage, 2018

COVA, B., D.DALLI, "Prosumption tribes: How consumers collectively rework brands, products, services and markets". In The SAGE Handbook of Consumer Culture, Ed. Sage, pp. 235-255, 2018

COVA, B., P.CHANIAL, A.CAILLE, G.GAGLIO, J.WEBER, "Gérer par la valeur sociale : Un pari impossible pour les mutuelles ?". In GESS : Gestion des Entreprises Sociales et Solidaires, Editions EMS, pp. 83-104., 2018

DOSQUET, F., T.LOREY, H.SERAPHIN, T.MAJD, "The elusive goal of sustainable tourism, A cas  study of the Camino de Santiago in France and in Spain". In Seraphin H. and Nolan E (Eds), Green Events and Green Tourism: An International Guide to Good Practice, Routledge, pp. 117-124, 2018

LOREY, T., "Les études qualitatives : du face-à-face à la révolution du online". In Dosquet F. (Ed), Etudes de marché, Dunod, pp. 179-197, 2018

LOREY, T., "Du stade contemporain au "Smart Stadium" ou le développement accéléré des objets connectés". In Dosquet F. (Ed.), Objets connectés et Big Data, Dunod, 2018

MALTESE, L., "Marketing événementiel sportif : des ressources aux actifs territoriaux-le cas des tournois de tennis ATP provençaux". In Arnaud, C., Keramidas, O., Pasquier, M., Vuignier, R. (Eds.), Evénements et territoires. Aspects managériaux et étude de cas, BRUYLAND, 2018

OURAHMOUNE, N., J.ROKKA, "When a Rapper Buys a Champagne House: Jay-Z and Ace of Spades." dans Consumer Behaviour: A European perspective.,  Ed., Consumer Behaviour: A European perspective  PEARSON ed., chap. case study, pp. 638-639, 2018

OURAHMOUNE, N., I.ROBERT, A.-S.BINNINGER, "Nudge environnementaux et norme sociale: une analyse controversée des discours de consommateurs". In La conduite du changement climatique: entre contraintes et incitations, LGDJ, chap. 3, pp. 117-134, 2018

RINALLO, D., Event Marketing, Bocconi University Press, Milan, Italie, 2018

SERVAJEAN-HILST, R., H.POISSONNIER, G.PIERANGELINI, Collaborer pour innover: Le management stratégique des ressources externes, De Boeck Superieur, Bruxelles, Belgique, 2018


CHANDON, J.-L., B.BARTIKOWSKI, "Comparabilité et équivalence des mesures dans les études cross-culturelles : Des enjeux pour la recherche en logistique". In Images de la logistique, Presses Universitaires d'Aix-Marseille, pp. 131-138, 2017

BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Royaume Uni, 2017

COVA, B., G.FUSCHILLO, S.PACE, Le Marche Siamo Noi, FrancoAngeli Editore, Milano, Italie, 2017

COVA, B., E.REMY, "Au coeur du phénomène collaboratif : l’entraide". In La Consommation Collaborative, Decrop, A. Eds, De Boeck-Vuibert, 2017

COVA, B., La vie sociale des marques, Editions EMS, Caen, France, 2017

COVA, B., V.COVA, H.EL JURDI, "Ethnographies of a Mediterranean Vestaval: The Passeggiata". In Sherry, J. F. Jr. & Fischer, E. (Eds), Contemporary Consumer Culture Theory, Routledge, pp. 130-151, 2017

GOGLIO-PRIMARD, K., L.-P.GUILLAUME, C.DELMAS, "Schneider Electric pilote les communautés de pratique avec le programme communities@ work". In Les communautés d'innovation : de la liberté créatrice à l'innovation organisée, Editions EMS, pp. 139-162, 2017

HOLMQVIST, J., "Vad vill den finlandssvenska kunden? Om företagens språkval och om kundbeteende". In Svenskan i Finland - i dag och i går.,  Ed., Svenska Litteratursällskapet i Finland, vol. 2, chap. 10, pp. 197-207, 2017

LOREY, T., F.DOSQUET , Y.ERRAMI , S.CHANTELOT, "Le  contrat  de  destination des Chemins  de  Saint-Jacques de Compostelle : un défi à terme pour la nouvelle gouvernance ?" In Bede S. & Spindller J. (Eds), Les Contrats de destination : un atout d'attractivité et de valorisation des territoires, L'Harmattan, chap. Chapitre 2  / Seconde partie, pp. 183-210, 2017

BENOIT-MOREAU, F., B.PARGUEL, R.LUNARDO, "Des vertus écologiques de la consommation collaborative : Le cas des plateformes d’échanges d’objets entre particuliers”. In La consommation collaborative : Enjeux et défis de la nouvelle société du partage, De Boeck Supérieur, chap. 8, pp. 191-214, 2017

MORA, P., F.LIVAT, "Does Storytelling Add Value? The Case of Bordeaux Fine Wines". In Campbell, Colin L. (Eds.) The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, Springer International Publishing, pp. 187-191, 2017

KELLEHER, C., L.PEÑALOZA, "Aging and consumption". In Routledge Handbook on Consumption, Routledge, pp. 326-338, 2017

RINALLO, D., "Fashion Trends". In Fashion Collections: Product Development and Merchandising, Bocconi University Press, pp. 75-90, 2017

RINALLO, D., F.GOLFETTO, "Innovation through Trade Show Concertation". In Bathelt, H., Cohendet, P., Henn, S. & Simon, L. (Eds), The Edward Elgar Companion to Innovation and Knowledge Creation, Edward Elgar Publishing, pp. 523-536, 2017


PACE, S., A.CARÙ, B.COVA, "Innovating as an Interaction of Practices: The Case of Customers’ Use of a New Website". In Tiziana Russo-Spena, Cristina Mele, Maaria Nuutinen (Eds), Innovating in Practice, Springer International Publishing, pp. 139-157, 2016

PARANQUE, B., B.COVA, "Brand Value Creation versus Destruction: The Relationship between Consumers, Marketers, and Financiers". In Bernard Paranque, Roland Pérez (Eds.), Finance Reconsidered: New Perspectives for a Responsible and Sustainable Finance, Emerald Group Publishing Limited, pp. 245-261, 2016

FUSCHILLO, G., "Beyond the Market: The Societal Influence of Fandoms". In Rinallo , D & Belk, R. (Eds.), Book Series: Research in Consumer Behavior, Emerald Group Publishing Limited, vol. 18, pp. 169-192, 2016

LOREY, T., "La communication sportive". In Pentacom., Malaval Ph., Decaudin J-M (Eds.), Pearson , pp. 393-422, 2016

LOREY, T., F. DOSQUET , N.ESTELLAT , "Comment  valoriser un patrimoine  en  pleine mutation : le cas des Chemins de Saint-Jacques de Compostelle dans le Sud-Ouest de la France". In Ait Heda et Meyer V. (Ed.), La valorisation des patrimoines, authenticité et communication, Ibn Zohr Press, 2016

RINALLO, D., N. OZCAGLAR-TOULOUSE, R.BELK, "Consumer Culture Theory: Vive la Révolution". In Consumer Culture Theory: Research in Consumer Behavior, Emerald Publishing Limited, vol. 18, chap. 1, pp. XI-XIV, 2016

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