Publications from the centre’s researchers cover diverse themes in marketing with a special focus on aspects of new forms and trends in consumption, consumer culture theory, brand management, and digital marketing. The publications also cover B2B marketing, marketing services, and athletics marketing.
DESVEAUD, K., "Les méthodes de recherche quantitatives: une expérience de thèse en 10 conseils" in L'expérience de la thèse en management. Regards croisés de jeunes docteurs., Ed., Editions EMS, chap. 9, pp. 171-191, 2023
HOLMQVIST, J., J. WIRTZ, M. P. FRITZE, "Luxury Service Consumption" in Elgar Encyclopedia of Service Studies., Gallouj, F., Gallouj, C., Monnoyer, M., Rubalcaba, L., & Scheuer, M. Eds, Edward Elgar Publishing, pp. 223-225, 2023
SERVAJEAN-HILST, R., "La face obscure des outils et indicateurs de management de la RSE aux Achats" in Des achats durables pour une entreprise triplement performante., Ed., Dunod, pp. 122-132, 2023
GROSS, J., "A Typology of Brand-Related Content on Social Media" in The SAGE Handbook of Social Media Marketing., Annmarie Hanlon &Tracy L. Tuten Ed., Sage Publications, pp. 263-275, 2022
HOLMQVIST, J., J. WIRTZ, M. P. FRITZE, "Managing the Exclusivity of Luxury Service Experiences" in Handbook of Service Management., Edvardsson, B & Tronvoll, B Eds, Palgrave Macmillan, chap. 13, pp. 263-276, 2022
MARTIN, V., "J'assure en philo avec les séries, PREFACE" in J'assure en philo grace aux séries., DE BOECK Ed., De Boeck Superieur, chap. 16 + préface, pp. 7, 2022
MAYEUR, D., L. SOUCHET, D. COURBET, S. HALIMI-FALKOWICZ, "Les effets comportementaux de la procédure d’acquiescement répété appliquée à la communication numérique." in Communication réelle et virtuelle : nouvelles perspectives en psychologie sociale de la communication., Marie-France Agnoletti , Edith Sales-Wuillemin Eds, Universitaires De Dijon Eds, 2022
COUSTON, A., "Le diagnostic interne et les matrices de gestion de portefeuilles d’activités" in Marketing pour une société responsable : Se former au marketing et transformer le marketing., Association Française du Marketing (AFM) Ed., Association Française de Marketing, vol. wiki book, chap. 4, 2022
PEÑALOZA, L., "Our Aging Bodies, Ourselves" in Routledge Companion to Marketing and Feminism., Pauline Maclaran, Lorna Stevens, and Olga Kravets Eds, Routledge, chap. 21, 2022
BERTILSSON JON, J., A. LUCARELLI, G. FUSCHILLO, "Movement Parties as Brand Platforms: The Case of the 5 Star Movement" in Political Branding in Turbulent times., Mona Moufahim Ed., Palgrave Macmillan, pp. 103-121, 2021
GUILLAUME, L. -P., C. THIESSE, C. DELMAS, C. FOLCO, K. GOGLIO-PRIMARD, "Schneider Electric is Steering its Communities of Practice with the Communities@Work Program" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin, L. Simon Eds, World Scientific, 2021
GOGLIO-PRIMARD, K., "Communities of Practice: They Live by the Value They Produce!» An interview with Etienne Wenger-Trayner" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin Eds, World Scientific, 2021
HOLMQVIST, J., J. WIRTZ, M. P. FRITZE, "Digital Luxury Services - Traditions Versus Innovation in Luxury Fashion" in Services Marketing: People, Technology, Strategy (Ninth Edition) 9th Edition., Jochen Wirtz, Christopher Lovelock Eds, World Scientific, pp. 550-552, 2021
CLEVELAND, M., N. PAPADOPOULOS, B. BARTIKOWSKI, "Consumer Dispositions and Product Connections to Places: From Parochialism to Cosmopolitanism and Beyond" in Marketing Countries, Places, and Place-associated Brands: Identity and Image., Ed., Edward Elgar Publishing, chap. 11, pp. 192-211, 2021
SERVAJEAN-HILST, R., "Quand la qualité de la relation fournisseur expose aux risques de dépendance" in Cas en Management des Achats., Gwenaëlle ORUEZABALA et Hugues POISSONNIER Ed., Editions EMS, pp. 175-188, 2021
SERVAJEAN-HILST, R., "La curiosité comme guide de l'acheteur" in Entreprise curieuse., Institut de l'Entreprise Ed., Institut de l'Enteprise, pp. 11-16, 2021
GOGLIO-PRIMARD, K., O. DE SURREL DE SAINT JULIEN, F. CRESPIN MAZET, "Fertilizing the Indian milieu of ocular and plastic surgery in Delhi: the role of a global agent" in Communities of Innovation: How organizations harness collective creativity and build resilience., P. Cohendet; M. Rao, E. Ruiz, B. Sarazin, L. Simon Eds, World Scientific, 2021
HEINZE, A., "Search engine optimisation Strategy implementation" in Digital and Social Media Marketing: A results Driven Approach., Aleksej Heinze, Gordon Fletcher, Tahir Rashid & Ana Cruz Eds, Routledge, vol. 2nd Edition, chap. 7, pp. 175- 229, 2020
IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Content marketing" in Digital and Social Media Marketing A Results-Driven Approach., Aleksej Heinze, Gordon Fletcher, Tahir Rashid & Ana Cruz Eds, Routledge, vol. 2nd Edition, chap. 9, pp. 230- 256, 2020
CALVI, R., M.PIHLAJAMAA, R.SERVAJEAN-HILST, "Innovation scouting: a new challenge for the Purchasing function" in The Nature of Purchasing., Schupp, Florian, Wöhner, Heiko Eds, Springer International Publishing, pp. 295-313, 2020
MARTIN, V., "La politique un art majeur" in Résistons ensemble, pour que naissent les jours heureux., Ed., Massot Editions, pp. 153 - 157, 2020
PEÑALOZA, L., "Ethics" in Marketing Management: A Cultural Approach., Luca M. Visconti, Lisa Peñaloza, Nil Toulouse Eds, Routledge, vol. 2nd ed., chap. 30, pp. 487-511, 2020
SPENCE, C., C.VELASCO, O.PETIT, "The Consumer Neuroscience of Packaging" in Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 319-347, 2019
FLETCHER, G., A. HEINZE, "Doing a forensic internal audit of your organisation – skills, resources, culture, resistance" in Strategic Digital Transformation: A Results-Driven Approach., Fenton, A., Fletcher, G. & Griffiths, M. Eds, Routledge, vol. 1, chap. 11, pp. 96-103, 2019
PETIT, O., C.VELASCO, C.SPENCE, "Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies" in Multisensory Packaging., Carlos Velasco, Charles Spence Eds, Springer International Publishing, pp. 349-374, 2019
FENTON, A., K.GALLAGHER, A.HEINZE, "Conducting a competitor analysis in the digital age" in Strategic Digital Transformation: A Results-Driven Approach., Fenton, A., Fletcher, G. & Griffiths, M. Eds, Routledge, vol. 1, chap. 9, pp. 80 - 86, 2019
VOLPERT, J., "L’Entreprise commerciale et son droit" in Économie-Droit. Prépas ECT. 1re et 2e année. Cours, méthodes, sujets., Garofalo Ludovic, Larchevêque Frédéric (coord.) Eds, Ellipses, pp. 525-534, 2018
VOLPERT, J., "La Protection du consommateur" in Économie-Droit. Prépas ECT. 1re et 2e année. Cours, méthodes, sujets., Garofalo Ludovic, Larchevêque Frédéric (coord.) Eds, Ellipses, pp. 611-621, 2018
VOLPERT, J., "La Protection du marché" in Économie-Droit. Prépas ECT. 1re et 2e année. Cours, méthodes, sujets., Garofalo Ludovic, Larchevêque Frédéric (coord.) Eds, Ellipses, pp. 551-560, 2018
HOLMQVIST, J., "Vad vill den finlandssvenska kunden? Om företagens språkval och om kundbeteende" in Svenskan i Finland - i dag och i går., Ed., Svenska Litteratursällskapet i Finland, vol. 2, chap. 10, pp. 197-207, 2017
MAILLE, V., "Comment gérer les sensations tactiles, thermiques et motrices du client ?" in Le marketing sensoriel et expérientiel du point de vente., Sophie Rieunier Ed., Dunod, pp. 185-223, 2017
MAILLE, V., N.FLECK, P.RAGHUBIR, "What a Strange Bottle! Effects of Perceived Congruence of a Package Design" in The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.., Colin L. Campbell Ed., Springer International Publishing, pp. 582-585, 2017
CHANDON, J.-L., B.BARTIKOWSKI, "Comparabilité et équivalence des mesures dans les études cross-culturelles : Des enjeux pour la recherche en logistique" in Images de la logistique., Ed., Presses Universitaires d'Aix-Marseille, pp. 131-138, 2017
KELLEHER, C., L.PEÑALOZA, "Aging and consumption" in Routledge Handbook on Consumption., Margit Keller, Bente Halkier, Terhi-Anna Wilska & Monica Truninger Eds, Routledge, pp. 326-338, 2017
GOGLIO-PRIMARD, K., L.-P.GUILLAUME, C.DELMAS, "Schneider Electric pilote les communautés de pratique avec le programme communities@ work" in Les communautés d'innovation : de la liberté créatrice à l'innovation organisée., Ed., Editions EMS, pp. 139-162, 2017
FUSCHILLO, G., "Beyond the Market: The Societal Influence of Fandoms" in Book Series: Research in Consumer Behavior., Rinallo , D & Belk, R. Eds, Emerald Group Publishing Limited, vol. 18, pp. 169-192, 2016
CANNING, L., I.SZMIGIN, C.VAESSEN, "Consumer acceptance of radical alternatives to human disposal: an examination of the Belgian marketplace" in Death in a Consumer Culture., Ed., Routledge, chap. 15, pp. 228-241, 2016
DESVEAUD, K., L'intelligence artificielle décryptée: Comprendre les enjeux et risques éthiques de l'IA pour mieux l'appréhender, Editions EMS, Caen, France, 2024
BRENNAN, R., L. CANNING, H. MCGRATH, Business to Business Marketing, Sage Publications, London, Great Britain, 2024
PARMENTIER, G., F. CRESPIN MAZET, K. GOGLIO, C. THIESSE, L.-P. GUILLAUME, "Le guide pratique des communautés", Editions d'Innovation, Grenoble, France, 2022
GROSS, J., T. TOMCZAK, J. GOLLNHOFER, Brand-related content on social media, Thexis Verlag, St. Gallen, Switzerland, 2022
FUSCHILLO, G., Brand Fan: Capire i fan per aiutare il proprio brand, Franco Angeli Editore, Milan, Italy, 2022
DU ROSCOAT, B., R. SERVAJEAN-HILST, S. BAUVET, R. LALLEMENT, Les soft skills liées à l’innovation et à la transformation des organisations - Comment agir dans l’incertitude ?, Institut pour la transformation et l’innovation , France, 2022
MARTIN, V., Le charme discret des séries, HumenSciences, Paris, France, 2021
BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Great Britain, 2020
BRESSOLLES, G., Marketing digital, Dunod (Les Topos), Paris, 2020
SERVAJEAN-HILST, R., Dynamiques de la co-innovation, ISTE Editions, Great Britain, 2019
BRESSOLLES, G., F.PONSIGNON, QSE et digital: soyez moteurs de la transformation, Afnor Editions , Paris, 2019
SERVAJEAN-HILST, R., Co-innovation Dynamics: The Management of Client-Supplier Interactions for Open Innovation, John Wiley & Sons, Inc., 2019
VOLPERT, J., Fiches d'Introduction à la comptabilité, Ellipses, Paris, France, 2019
PONSIGNON, F., S.KLEINHANS, G.BRESSOLLES, Vers la qualité 4.0 : Apports croisés de la fonction qualité et de la transformation digitale, AFNOR Editions, Paris, France, 2018
SERVAJEAN-HILST, R., H. POISSONNIER, G. PIERANGELINI, Collaborer pour innover: Le management stratégique des ressources externes, De Boeck Superieur, Bruxelles, Belgium, 2018
COVA, B., G.FUSCHILLO, S.PACE, Le Marche Siamo Noi, FrancoAngeli Editore, Milano, Italy, 2017
BRENNAN, R., L.CANNING, R.MCDOWELL, Business to Business Marketing, Sage Publications, London, Great Britain, 2017
BRESSOLLES, G., Le marketing digital, Dunod (Les Topos), Paris, France, 2016
PETIT, O., T. OTTERBRING, "The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes Tasty but Unhealthy, Healthy but Not Tasty: Duality Considerations in Health Messaging", Journal of Advertising Research, 2024, vol. 64, no. 1, pp. 4-17
DESVEAUD, K., T. MANDLER, M. EISEND, "A meta-model of customer brand loyalty and its antecedents", Journal of Business Research, 2024, vol. 176, pp. 114589
PREVOT, F., J. EDEH, "Beyond funding: The moderating role of firms’ R&D human capital on government support and venture capital for regional innovation in China", Technological Forecasting and Social Change, 2024, vol. 203, pp. 123351
GODEFROIT-WINKLE, D., L. PEÑALOZA, "The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women", Journal of Business Ethics, 2024, vol. 189, no. 3, pp. 479-506
LUNARDO, R., J. GROSS, "How narcissism biases food healthiness perceptions and consumption", Psychology & Marketing, 2024, vol. 41, no. 2, pp. 276–291
PETIT, O., "Touched by your words: How touch-related vocabulary prompts charitable behavior by reducing the negative effect of disgust", Frontiers in Psychology, 2023, vol. 14, pp. 1104356
GROSS, J., Z. CUI, F. VON WANGENHEIM, "How to make influencer advertising engaging on Instagram: Emotional storytelling in sponsored posts", Journal of Interactive Advertising, 2023, vol. 23, no. 4, pp. 388-408
LI, Z., E. GENTINA, V. MAILLE, "The Complex Relationship Between Creativity and Consumer Ethics Depending on Endemic Corruption in Emerging and Developed Countries", Journal of Consumer Behaviour, 2023, vol. 22, no. 6, pp. 1525-1542
GENTINA, E., V. MAILLE, Z. LI, "A cross-national study of nomophobia among Brazilian, Chinese, French, and U.S. young people: The role of materialism", Journal of Cross-Cultural Psychology, 2023, vol. 54, no. 5, pp. 545-573
LANGLOIS, J., S. BEN MAHMOUD-JOUINI, R. SERVAJEAN-HILST, "Practicing secrecy in open innovation – The case of a military firm", Research Policy, 2023, vol. 52, no. 1, pp. 104626
PONSIGNON, F., J. HOLMQVIST, "A Framework for Designing Visitor Experiences in Branded Tourist Attractions: Insights from a Luxury Cognac Brand" Forthcoming Journal of Vacation Marketing
HOLMQVIST, J., C. KOWALKOWSKI, "Traceability in luxury: Harnessing B2B relationships to enhance ethical practices in the luxury industry", Industrial Marketing Management, 2023, vol. 111, pp. 257-267
FUSCHILLO, G., S. D'ANTONE, "Consumption networks in times of social distancing: towards entrained solidarity", Marketing Theory, 2023, vol. 23, no. 2, pp. 343-364
CLEVELAND, M., B. BARTIKOWSKI, "Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad", Journal of Business Research, 2023, vol. 155, no. B, pp. 113405
PITARDI, V., B. BARTIKOWSKI, V.-S. OSBURG, V. YOGANATHAN, "Effects of Gender Congruity in Human-Robot Service Interactions: The Moderating Role of Masculinity.", International Journal of Information Management, 2023, vol. 70, pp. 102489
ISHAQ, M. I., A. RAZA, B. BARTIKOWSKI, H. SARWAR, Z. REHMAN, "Masstige marketing: A scale development and validity study", Journal of Business Research, 2023, vol. 166, pp. 114112
GOGLIO, K., P. COHENDET, F. CRESPIN MAZET, L. SIMON, "Managing with communities for innovation, agility, and resilience", European Management Journal, 2023, vol. 27, pp. 534-539
PETIT, O., T. LOREY, F. DOSQUET, "Digital touch in sponsorship: Getting closer to the brand through virtual reality", International Journal of Consumer Studies, 2023, vol. 47, no. 5, pp. 1758-1771
DESSART, L., G. BRESSOLLES, "Intensity of collective consumption practices in brand communities: the case of crossfit", Journal of Brand Management, 2023, vol. 30, pp. 227-244
BITTENCOURT, B., A. ZEN, F. PREVOT, V. SCHMIDT, "How to Be More Innovative in Clusters? The Influence of Geographical Agglomerations on Its Firms.", Journal of the Knowledge Economy, 2023, vol. 14, no. 3, pp. 2603-2629
MOLANDER, S., J. OSTBERG, L. PEÑALOZA, "Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand", Journal of Consumer Research, 2023, vol. 49, no. 5, pp. 762-785
CRESPIN MAZET, F., O. DUPOUËT, K. GOGLIO, M. NEUKAM , "Harnessing Internal Communities: the role of intermediary structures" Forthcoming Management International
PEÑALOZA, L., A. PROTHERO, P. MCDONAGH, K. POUNDERS, "The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value- Based Commitments", Journal of Marketing, 2023, vol. 87, no. 6, pp. 847-868
CHENAVAZ, R., A. COUSTON, S. HEICHELBECH, I. PIGNATEL, S. DIMITROV, "Corporate Social Responsibility and Entrepreneurial Ventures: A Conceptual Framework and Research Agenda", Sustainability, 2023, vol. 15, no. 11, pp. 8849
GROSS, J., R. LUNARDO, "Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram", Marketing Letters, 2023
PETIT, O., A. JAVORNIK, C. VELASCO, "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation ofEating Experiences via Visual-Enabling Technologies", Journal of Retailing, 2022, vol. 98, no. 2, pp. 277-293
PETIT, O., Q. J. WANG, C. SPENCE, "Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption", Journal of Consumer Behaviour, 2022, vol. 21, no. 6, pp. 1390-1404
DOUCÉ, L., C. ADAMS, O. PETIT, A. NIJHOLT, "Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals", Frontiers in Psychology, 2022
SPENCE, C., K. MOTOKI, O. PETIT, "Factors influencing the visual deliciousness / eye-appeal of food", Food Quality and Preference, 2022, vol. 102, pp. 104672
PETIT, O., C. VELASCO, Q. J. WANG, C. SPENCE, "Consumer Consciousness in Multisensory Extended Reality", Frontiers in Psychology, 2022, vol. 13, pp. 851753
GROSS, J., F. VON WANGENHEIM, "Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts", Journal of Interactive Advertising, 2022, vol. 22, no. 3, pp. 289-310
HERHAUSEN, D., B. IVENS, R. SPENCER, M. WEIBEL, "Key account management configurations and their effectiveness: A quasi-replication and extension", Industrial Marketing Management, 2022, vol. 101, pp. 98-112
HILL, T., R. CANNIFORD, G. ECKHARDT, "The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres", Journal of Marketing, 2022, vol. 86, no. 3, pp. 121–139
ROJAS-GAVIRIA, P., R. CANNIFORD, "Poetic meditation: (re)presenting the mystery of the field", Journal of Marketing Management, 2022, vol. 38, no. 15-16, pp. 1821-1831
FRANCO, P., R. CANNIFORD, M. PHIPPS, "Object-oriented marketing theory", Marketing Theory, 2022, vol. 22, no. 3, pp. 401-420
AZAB, C., J. HOLMQVIST, "Discrimination in Services: How Service Recovery Efforts Change with Customer Accent", Journal of Business Ethics, 2022, vol. 180, no. 1, pp. 355-372
LACAN, A., V. MARTIN, "Pour une parole audible des chercheurs en sciences de gestion dans l’espace médiatique", Revue Française de Gestion, 2022, vol. 307, no. 6, pp. 85-97
NASSAR, M., A. HEINZE, S. JASIMUDDIN, C. PROCTER, "Does students’ satisfaction matter to faculty job satisfaction in higher education?", Journal of Marketing for Higher Education, 2022
WINCKLER, N., A. ZEN, F. PREVOT, "Firm resources for internationalization of SMEs from emerging countries: a multimethod study", Revsita de Administração Makenzie, 2022, vol. 23, no. 1, pp. 1-31
VELASCO, C., F. J. BARBOSA ESCOBAR, O. PETIT, "Ethics of experience design and management in the context of digital transformations", Morals & Machines, 2022, vol. 2, pp. 8-21
GIERL, H., B. BARTIKOWSKI, F. FASTOSO, "Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands", Marketing ZFP, 2022, vol. 44, no. 3, pp. 60-78
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, F. FASTOSO, "Multiple mental categorizations of culture-laden website design", Journal of Business Research, 2022, vol. 141, pp. 40-49
FUSCHILLO, G., J. CAYLA, B. COVA, "Brand magification: when brands help people reconstruct their life", European Journal of Marketing, 2022, vol. 56, no. 3, pp. 768-789
DUBREUIL, C., D. DION, S. BORRAZ, "For the Love of the Game: Moral Ambivalence and Justification Work in Consuming Violence", Journal of Business Ethics, 2022
VALAEI, N., S. REZAEI, G. BRESSOLLES, M. M. DENT, "Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm", Asia-Pacific Journal of Business Administration, 2022, vol. 14, no. 1, pp. 1-26
VALAEI, N., G. BRESSOLLES, H. KHAN , Y. M. LOW, "Ads in gaming apps: experiential value of gamers", Industrial Management and Data Systems, 2022, vol. 122, no. 1, pp. 78-106
VOLPERT, J., G. MICHEL, "Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands", Journal of Business Research, 2022, vol. 153, pp. 479-493
XU, X., L. PEÑALOZA, A. ARAS, "Deciphering B2B marketers’ concerns in marketing ‘with’ clients: Further insights into how B2B characteristics foster and inhibit UGC generation and its leverage", Industrial Marketing Management, 2022, vol. 101, pp. 71-81
COFFIN , J., C. EICHERT, S. BETTANY, A. LINDRIDGE, G. OAKENFULL, J. OSTBERG, L. PEÑALOZA, D. RINALLO, D. ROWE, J. SANTANA, L. VISCONTI, L. WALTHER, "Crossing Wires: Short-Circuiting Marketing Theory", Marketing Theory, 2022, vol. 22, no. 2, pp. 275-292
LUCARELLI, A., G. FUSCHILLO, Z. ZUZANA CHYTKOVA, "How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party", European Journal of Marketing, 2021, vol. 55, no. 4, pp. 1130-1154
MAILLE, V., E. GENTINA, Z. LI, "The Influence of Social belonging and Creativity on the Immoral Consumption Behaviors of New Adolescents: A Cross-Cultural Study of 16–24 Year Olds", Recherche et Applications en Marketing (English Edition), 2021, vol. 36, no. 3, pp. 70-99
COVA, B., R. SPENCER, F. N. H. FERREIRA, J. PROENÇA, "Understanding the morphing of focal nets in the solution business: a triad management perspective", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 12, pp. 2243-2256.
COVA, B., B. S. IVENS, R. SPENCER, "The ins and outs of market shaping: Exclusion as a darkside?", Journal of Business Research, 2021, vol. 124, pp. 483-493
DOLBEC, P.-Y., E. FISCHER, R. CANNIFORD, "Something old, something new: Enabled theory building in qualitative marketing research", Marketing Theory, 2021, vol. 21, no. 4, pp. 443-461
MININA, A., J. HOLMQVIST, "Liquid, solid and in-between: service relationships in global mobility", Consumption Markets & Culture, 2021, vol. 24, no. 6, pp. 575-595
PETIT, O., C. VELASCO, F. J. BARBOSA ESCOBAR, Q. J. WANG, "Impossible (Food) Experiences in Extended Reality", Frontiers in Computer Science, 2021, vol. 3, pp. 716846
BARBOSA ESCOBAR, F. J., O. PETIT, C. VELASCO, "Virtual terroir and the premium coffee experience", Frontiers in Psychology, 2021, vol. 12, pp. 586983
BARTIKOWSKI, B., F. FASTOSO, H. GIERL, "How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects", Journal of Business Ethics, 2021, vol. 169, pp. 261-277
BARTIKOWSKI, B., G. BERENS, "Attribute framing in CSR communication: Doing good and spreading the word – But how?", Journal of Business Research, 2021, vol. 131, pp. 700-708
YOGANATHAN, V., V.-S. OSBURG, B. BARTIKOWSKI, "Building better employer brands through employee social media competence and online social capital", Psychology & Marketing, 2021, vol. 38, no. 3, pp. 524-536
CRESPIN MAZET, F., K. GOGLIO-PRIMARD, M. HAVENVID , Å. LINNÉ, "The diffusion of innovation in project-based firms – Linking the temporary and the permanent levels of organizations”?", Journal of Business and Industrial Marketing, 2021, vol. 36, no. 9, pp. 1692-1705
SERVAJEAN-HILST, R., C. DONADA, S. BEN MAHMOUD-JOUINI, "Vertical innovation partnerships and relational performance: The mediating role of trust, interdependence, and familiarity", Industrial Marketing Management, 2021, vol. 97, pp. 84-96
NIKHASHEMI, S. R., N. VALAEI, S. REZAEI, G. BRESSOLLES, "The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain", Journal of Relationship Marketing, 2021, vol. 20, no. 3, pp. 204-240
BRESSOLLES, G., C. VIOT, "L’intégration des canaux de distribution en contexte de transition digitale : une relecture par la théorie des ressources", Systèmes d’Information et Management, 2021, vol. 26, no. 1, pp. 9-44
BAHAR, B., J.-F. TRINQUECOSTE, G. BRESSOLLES, "De l’engagement dans les communautés virtuelles : le rôle clé des leaders d’opinion", Décisions Marketing, 2021, vol. 102, no. avril – juin, pp. 81/97
BRESSOLLES, G., C. VIOT, "Les détaillants face au défi du commerce connecté : Une étude multisectorielle", Management International, 2021, vol. 25, no. 1, pp. 152-170
GUMMERUS, J., D. O'LOUGHLIN, C. KELLEHER, L. PEÑALOZA, "Shifting sands: Actor role and identity reconfigurations in service systems", Journal of Business Research, 2021, vol. 137, pp. 162-169
COUSTON, A., I. PIGNATEL, M. L. GRISOLI, "L’étude d’un partenariat public-privé à la lumière de la nouvelle gouvernance publique : Le cas de la construction d’une communauté d’universités et d’établissements dans l’enseignement supérieur français", Management International, 2021, vol. 25, no. numéro spécial, 2021, pp. 165–185
FUSCHILLO, G., "Fans, Fandoms, or Fanaticism?", Journal of Consumer Culture, 2020, vol. 20, no. 3, pp. 347-365
MAILLE, V., M. MORRIN, R. REYNOLDS-MCILNAY, "On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues", Journal of Marketing Research, 2020, vol. 57, no. 1, pp. 100-117
COVA, B., P. COHENDET, L. SIMON, K. GOGLIO-PRIMARD, ""Innover avec et par les communautés: Un nouveau défi pour les entreprises !" Intro", Revue Française de Gestion, 2020, vol. 287, no. 2, pp. 69-79
HOLMQVIST, J., L. M. VISCONTI, C. GRÖNROOS, B. GUAIS, A. KESSOUS, "Understanding the value process: Value creation in a luxury service context", Journal of Business Research, 2020, vol. 120, pp. 114-126
HOLMQVIST, J., J. WIRTZ, M. P. FRITZE, "Luxury in the Digital Age: A multi-actor service encounter perspective", Journal of Business Research, 2020, vol. 121, pp. 747-756
THOMSEN, T., J. HOLMQVIST, S. VON WALLPACH, A. HEMETSBERGER, R. BELK, "Conceptualizing unconventional luxury", Journal of Business Research, 2020, vol. 116, pp. 441-445
WIRTZ, J., J. HOLMQVIST, M. P. FRITZE, "Luxury Services", Journal of Service Management, 2020, vol. 31, no. 4, pp. 665-691
ANICET BITTENCOURT, B., A. ZEN, F. PREVOT, "Innovation capability of clusters: Understanding the innovation of geographic business networks", Revista Brasileira de Gestão de Negocios, 2020, vol. 21, no. 4, pp. 647-663
EVANSCHITZKY, H., B. BARTIKOWSKI, T. BAINES, M. BLUT, C. BROCK, K. KLEINLERCHER, P. NAIK, O. PETIT, T. RUDOLPH, C. SPENCE, C. VELASCO, N. V. WÜNDERLICH, "Digital Disruption in Retailing and Beyond", Journal of Service Management Research, 2020, vol. 4, no. 4, pp. 187-204
BARTIKOWSKI, B., H. GIERL, M.-O. RICHARD, "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites", Journal of Business Research, 2020, vol. 121, pp. 420-428
OSBURG, V.-S., V. YOGANATHAN, B. BARTIKOWSKI, H. LIU, M. STRACK, "Effects of Ethical Certification and Ethical eWoM on Talent Attraction", Journal of Business Ethics, 2020, vol. 164, pp. 535-548
QUÉVAT, A., A. HEINZE, "The digital transformation of preventive telemedicine in France based on the use of connected wearable devices", Global Business and Organizational Excellence, 2020, vol. 39, no. 6, pp. 17-27
VAUDOUR, F., A. HEINZE, "Software as a service: Lessons from the video game industry", Global Business and Organizational Excellence, 2020, vol. 39, no. 2, pp. 31–40
BEN MAHMOUD-JOUINI, S., A. HAAS, B. LEHIANY, R. SERVAJEAN-HILST, "Communautés, paysages de pratique et identité professionnelle des managers hybrides Le cas de l’acheteur-innovation", Revue Française de Gestion, 2020, vol. 2, no. 287, pp. 121-143
DEHLING, A., E. VERNETTE, "Appropriability: Theorisation Essay on the Role of Appropriation in the Second-Hand Item Purchase Process", Recherche et Applications en Marketing (English Edition), 2020, vol. 35, no. 1, pp. 6-27
COUSTON, A., M. GRISOLI, "De l'appropriation des contraintes à l'initiative stratégique : L’'étude de deux constructions institutionnelles universitaires", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, February 2020, vol. 136/2020, no. 136, pp. 67-96
KELLEHER, C., J. GUMMERUS J, D. O'LOUGHLIN, L. PEÑALOZA, "Shifting Arrays of a Kaleidoscope: The Orchestration of Value Cocreation in Service Systems", Journal of Service Research, 2020, vol. 23, no. 2, pp. 211-228
DIAZ RUIZ, C., J. HOLMQVIST, L. PEÑALOZA, "Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes", European Journal of Marketing, 2020, vol. 54, no. 5, pp. 999-1024
HOLMQVIST, J., C. DIAZ RUIZ, L. PEÑALOZA, "Moments of luxury: Hedonic escapism as a luxury experience", Journal of Business Research, 2020, vol. 116, pp. 503-513
GODEFROIT-WINKEL, D., L. PEÑALOZA, "Women's Empowerment at a Moroccan Supermarket: A Qualitative Investigation of Developed Competencies and Altered Relationships at an Emerging Retail Servicescape", Journal of MacroMarketing, 2020, vol. 40, no. 4, pp. 492-509
PETIT, O., R. LUNARDO, B. RICKARD, "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages", Journal of Business Research, 2020, vol. 113, pp. 326-336
VELASCO, C., C.ADAMS, O.PETIT, C.SPENCE, "On the localization of tastes and tasty products in 2D space", Food Quality and Preference, 2019, vol. 71, pp. 438-446
NENKOV, G., M. MORRIN, V. MAILLE, T. RANK-CHRISTMAN, M. LWIN, "Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality", Journal of Business Research, 2019, vol. 95, pp. 428-441
SERVAJEAN-HILST, R., S. BEN MAHMOUD-JOUINI, "Les pratiques conduisant au succès ou à l’échec des coopérations d’innovation entre clients et fournisseurs", Décisions Marketing, 2019, vol. 94, pp. 71-87
SERVAJEAN-HILST, R., S. BEN MAHMOUD-JOUINI, A. DUMAS, A. GILAIN, "L’Achat-Innovation, un acteur d’interface d’Open Innovation", Revue Française de Gestion, 2019, vol. 5, no. 282, pp. 113-130
DESVEAUD, K., J. MALLOL, "Stakes and challenges in building and analyzing a client database: a case study of a French company", Management & Datascience , October 2019, vol. 3, no. 3
JIMENEZ, A., J. HOLMQVIST, D. JIMÉNEZ, "Cross-border communication and private participation projects: the role of genealogical language distance", Management International Review, 2019, vol. 59, no. 6, pp. 1009-1033
BRESSOLLES, G., G. LANG, "KPIs for performance measurement of e-fulfillment systems in multi-channel retailing: An exploratory study", International Journal of Retail and Distribution Management, 2019, vol. 48, no. 1, pp. 35-52
PONSIGNON, F., S. KLEINHANS, G. BRESSOLLES, "The Contribution of Quality Management to an Organisation’s Digital Transformation: a Qualitative Study", Total Quality Management & Business Excellence, 2019, vol. 30, no. Sup1, pp. S17-S34
VALAEI, N., S. R. NIKHASHEMI, G. BRESSOLLES, H. HA JIN, "A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry", Journal of Enterprise Information Management, 2019, vol. 32, no. 5, pp. 887-912
PATHAK, A., C. VELASCO, O. PETIT, G. A. CALVERT, "Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand", Psychology and Marketing, 2019, vol. 36, no. 10, pp. 951-963
PETIT, O., C.VELASCO, C.SPENCE, "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience", Journal of Interactive Marketing, 2019, vol. 45, pp. 42-61
FILIERI, R., Z.LIN, S.D'ANTONE, E.CHATZOPOULOU, "A cultural approach to brand equity: the role of brand mianzi and brand popularity in China", Journal of Brand Management, July 2019, vol. 26, no. 4, pp. 376-394
BARTIKOWSKI, B., M. LAROCHE, M.-O. RICHARD, "A content analysis of fear appeal advertising in Canada, China, and France", Journal of Business Research, 2019, vol. 103, no. October, pp. 232-239
JAMAL, A., A. YACCOB, B. BARTIKOWSKI, S. SLATER, "Motivations to donate: Exploring the role of religiousness in charitable donations", Journal of Business Research, 2019, vol. 103, pp. 319-327
BARTIKOWSKI, B., F.FASTOSO, H.GIERL, "Luxury cars Made-in-China: Consequences for brand positioning", Journal of Business Research, 2019, vol. 102, pp. 288-297
LEEK, S., D. HOUGHTON, L. CANNING, "Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies", Industrial Marketing Management, 2019, vol. 81, pp. 115-129
MCGRATH, H., T. O'TOOLE, L. CANNING, "Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics", Journal of Business and Industrial Marketing, 2019, vol. 34, no. 7, pp. 1555-1569
COUSTON, A., F. LARAT, R. FOUCHET, O. KERAMIDAS, "Les stratégies d’alliance à l’international des universités françaises et des écoles de service public: l’apport de l’analyse en termes de coopétition", Gestion et Management Public, 2019, vol. 7, no. 2, pp. 13-29
KIZGIN, H., B. L.DEY, Y. K.DWIVEDI, L.HUGHES, A.JAMAL, P.JONES, B.KRONEMANN, M.LAROCHE, L.PEÑALOZA, M.-O.RICHARD, N. P.RANA, R.ROMER, K.TAMILMANI, M. D.WILLIAMS, "The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice", International Journal of Information Management, 2019, vol. 51, pp. 102026
PEREZ LOZANO, M. E., C. QUINTANILLA, R. M. CASANO GONZALEZ, L. PEÑALOZA, "Inverse Socialization with Technology: Understanding Intergenerational Family Dynamics", Journal of Consumer Marketing, 2019, vol. 36, no. 6, pp. 818-826
JEONG MIN, H., L.PEÑALOZA, "The agentic body in immigrant maternal identity reconstruction: embodiment, consumption, acculturation", Consumption Markets & Culture, 2019, vol. 22, no. 3, pp. 272-296
HOLMQVIST, J., Y. VAN VAERENBERGH, R. LUNARDO, M. DAHLÉN, "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use", Journal of Retailing, 2019, vol. 95, no. 2, pp. 115-129
LUCARELLI, A., G. FUSCHILLO, J. BERTILSSON, "Brand Movement", Advances in Consumer Research, 2018, vol. 46, pp. 692-693
BASSO, F., O.PETIT, S.LE BELLU, S.LAHLOU, A.CANCEL, J.-L.ANTON, "Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods", Appetite, 2018, vol. 128, pp. 242-254
PETIT, O., C.VELASCO, C.SPENCE, "Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior", Marketing Letters, 2018, vol. 29, pp. 435-449
VELASCO, C., M. OBRIST, O. PETIT, C. SPENCE, "Multisensory Technology for Flavor Augmentation: A Mini Review", Frontiers in Psychology, 2018, vol. 9, no. 26
PAPADOPOULOS, N., M.CLEVELAND, B.BARTIKOWSKI, A.YAPRAK, "Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects", Journal of Product and Brand Management, 2018, vol. 27, no. 7, pp. 735-753
FASTOSO, F., B. BARTIKOWSKI, S. WANG, "The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits", Psychology & Marketing, 2018, vol. 35, no. 7, pp. 522-532
CLEVELAND, M., B.BARTIKOWSKI, "Cultural and Identity Antecedents of Market Mavenism: Comparing Chinese at Home and Abroad", Journal of Business Research, 2018, vol. 82, pp. 354-363
GOGLIO-PRIMARD, K., E. SOULIER, "Connaissances et technologie dans les communautés d’innovation", Systèmes d’Information et Management, 2018, vol. 23, no. 1, pp. 3-9
BARTIKOWSKI, B., A.LAROCHE, A.JAMAL, Z.YANG, "The Type-of-Internet-Access Digital Divide and the Well-Being of Ethnic Minority and Majority Consumers: A Multi-Country Investigation", Journal of Business Research, 2018, vol. 82, pp. 373-380
GROSS, J., F. WANGENHEIM, "The Big Four of Influencer Marketing. A Typology of Influencers.", Marketing Review St. Gallen, 2018, vol. 2, pp. 30-38
HEINZE, A., M.GRIFFITHS, A.FENTON, G.FLETCHER, "Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd.", Global Business and Organizational Excellence, 2018, vol. 37, no. 4, pp. 6-13
BIGO, V., V.MARTIN, "Think tank - Not fair, not enough, not good enough: Searching for answers to the care crisis", Global Business and Organizational Excellence, Fall 2018, vol. 37, pp. 51-59
KIN, V., N.FABBE-COSTES, F.PREVOT, "Ambidextrie en contexte interorganisationnel", Revue Française de Gestion, 2018, vol. 44, no. 274, pp. 91-109
COUSTON, A., I. PIGNATEL, "De l’institution à l’acteur : le rôle de la légitimité dans le changement institutionnel, le cas de l’Enseignement Supérieur et de la Recherche (ESR)", Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, Winter 2018, no. 127, pp. 243-270
COUSTON, A., I. PIGNATEL, "PhDs and business: nonsense or a real opportunity.", Global Business and Organizational Excellence, Winter 2018, vol. 37, no. 2, pp. 49-58
SERVAJEAN-HILST, R., R.CALVI, "Shades of the Innovation-Purchasing function – the missing link of Open Innovation", International Journal of Innovation Management, 2018, vol. 22, no. 1, pp. 1-30
CLÉRET, B., A.DEHLING, J.LEROY, J.ROKKA, A.SOHIER, M.HERBERT, "The videographic approach in marketing research : Which methodological protocol?", Recherche et Applications en Marketing (English Edition), 2018, vol. 33, no. 3, pp. 85-105
PEÑALOZA, L., "Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future", Journal of Business Research, 2018, vol. 82, pp. 273-280
HILL, T., R. CANNIFORD, P. MILLWARD, "Against: Mobilising Protest Movements in Social Media", Sociology - The Journal of the British Sociological Association, 2018, vol. 52, no. 4, pp. 688-708
CANNIFORD, R., K. RIACH, T. HILL, "Nosenography: How smell constitutes meaning, identity and temporal experience in spatial assemblages", Marketing Theory, 2018, vol. 18, no. 2, pp. 234-248
FIGGE, F., A. THORPE, P. GIVRY, L. CANNING, E. FRANKLIN-JOHNSON, "Longevity and Circularity as Indicators of Eco-Efficient Resource Use in the Circular Economy", Ecological Economics, 2018, vol. 150, pp. 297-306
MALTESE, L., F.PONS, F.PREVOT, "Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations", International Studies of Management & Organization, 2017, vol. 47, no. 1, pp. 88-105
SERVAJEAN-HILST, R., "Cinq problématiques clef pour impliquer les fournisseurs dans un projet d’innovation", Entreprendre et Innover, 2017, vol. 4, no. 35, pp. 59-74
CRESPIN MAZET, F., K.GOGLIO-PRIMARD, C.GRENIER, ""Social Collectives: A Partial Form of Organizing That Supports Social Innovation"", Management International, 2017, vol. 21, no. 3, pp. 33-44
PETIT, O., C. SPENCE, "Using food insecurity in health prevention to promote consumer's embodied self-regulation", Behavioral and Brain Sciences, 2017, vol. 40, pp. e126
PETIT, O., C. SPENCE, C. VELASCO, A. T. WOODS, A. D. CHEOK, "Changing the influence of portion size on consumer behavior via imagined consumption", Journal of Business Research, 2017, vol. 75, pp. 240-248
HOLMQVIST, J., C.DIAZ RUIZ, "Service ecosystems, markets and business networks", The TQM Journal, 2017, vol. 29, no. 6, pp. 800-810
HOLMQVIST, J., Y.VAN VAERENBERGH, C.GRÖNROOS, "Language use in services: Recent advances and directions for future research", Journal of Business Research, 2017, vol. 72, pp. 114-118
COUSTON, A., I. PIGNATEL, "L’adéquation de la formation doctorale en France aux besoins de l’entreprise : l’éclairage par les compétences.", Revue Sciences de Gestion, Fall 2017, vol. 52éme annnée, no. 287-288, pp. 23-30
BARTIKOWSKI, B., M.CLEVELAND, "“Seeing is being”: Consumer culture and the positioning of premium cars in China", Journal of Business Research, 2017, vol. 77, pp. 195-202
KRAAK, J., J.HOLMQVIST, "The authentic service employee: Service employees' language use for authentic service experiences", Journal of Business Research, 2017, vol. 72, pp. 199-209
GOGLIO-PRIMARD, K., "L'association Telecom Valley de la technopole Sophia Antipolis. Le succès d'un réseau.", Gestion : Revue Internationale de gestion, 2017, vol. 42, no. 3, pp. 69-70
GOGLIO-PRIMARD, K., C.GUITTARD, T.BURGER-HELMCHEN, "Knowledge Sharing in geographically Dispersed Communities", Management International, 2017, vol. 21, no. 3, pp. 10-15
D'ANTONE, S., L. CANNING, E. FRANKLIN-JOHNSON, R. SPENCER, "Concerned innovation: The ebb and flow between market and society", Industrial Marketing Management, 2017, vol. 64, pp. 66-78
FIGGE, F., P.GIVRY, L.CANNING, E.FRANKLIN-JOHNSON, A.THORPE, "Eco-efficiency of Virgin Resources: A Measure at the Interface Between Micro and Macro Levels", Ecological Economics, 2017, vol. 138, pp. 12-21
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A phase model for solution relationship development: a case study in the aerospace industry", Journal of Business and Industrial Marketing, 2017, vol. 32, no. 5, pp. 625-639
LINDRIDGE, A., L.PEÑALOZA, O.WORLU, "Agency and empowerment in consumption in relation to a patriarchal bargain", European Journal of Marketing, 2016, vol. 50, no. 9/10, pp. 1652-1671
PEÑALOZA, L., "¡Tequila! Distilling the spirit of Mexico", Consumption Markets & Culture, 2016, vol. 19, no. 3, pp. 296-305
BAZIN, Y., V.MARTIN, "Exploring cosmopolitanism through the perspective of reluctant cosmopolites “La parole est aux migrants”", society and business review , 2016, vol. 11, no. 3, pp. 350-359
MARTIN, V., B.MABILON-BONFILS, "Une école qui crée de l'autre", Recherches en Education, 2016, vol. 26, pp. 6-17
PETIT, O., D.MERUNKA, J.-L.ANTON, B.NAZARIAN, C.SPENCE, A. D.CHEOK, D.RACCAH, O.OULLIER, K.CHEN, "Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System", PLOS ONE, 2016, vol. 11, no. 7, pp. 1-15
PETIT, O., F.BASSO, D.MERUNKA, C.SPENCE, A. D.CHEOK, O.OULLIER, "Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation", Psychology & Marketing, 2016, vol. 33, no. 8, pp. 608-619
CHANEY, D., R.LUNARDO, G.BRESSOLLES, "Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions", Journal of Business Research, 2016, vol. 69, no. 12, pp. 5886-5893
LUNARDO, R., G.BRESSOLLES, F.DURRIEU, "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior", Journal of Retailing and Consumer Services, 2016, vol. 30, pp. 59-66
SPENCE, C., K.OKAJIMA, A. D.CHEOK, O.PETIT, C.MICHEL, "Eating with our eyes: From visual hunger to digital satiation", Brain and Cognition, 2016, vol. 110, pp. 53-63
VELASCO, C., A. T.WOODS, O.PETIT, A. D.CHEOK, C.SPENCE, "Crossmodal correspondences between taste and shape, and their implications for product packaging: A review", Food Quality and Preference, 2016, vol. 52, pp. 17-26
FERREIRA, F. N. H., B.COVA, R.SPENCER, J. F.PROENÇA, "A dynamics-based approach to solutions typology: A case from the aerospace industry", Industrial Marketing Management, 2016, vol. 58, pp. 114-122
CASPRINI, E., S.D'ANTONE, B.PARANQUE, T.PUCCI, L.ZANNI, "I choose my business model! A cross-national analysis of business model choice in family firms", EuroMed Journal of Business, 2016, vol. 11, no. 2, pp. 212-231
COVA, B., S.D'ANTONE, "Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict", Journal of Consumer Affairs, 2016, vol. 50, no. 1, pp. 166-192
CANNING, L., I.SZMIGIN, "Radical innovation, network competence and the business of body disposal", Journal of Business and Industrial Marketing, 2016, vol. 31, no. 6, pp. 771-783
LEEK, S., L.CANNING, D.HOUGHTON, "Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector", Industrial Marketing Management, 2016, vol. 54, pp. 25-32
MORAES, C., N.MICHAELIDOU, L.CANNING, "Student attitude toward a group coursework and peer assessment protocol", Industry and Higher Education, 2016, vol. 30, no. 2, pp. 117-128
D'ANTONE, S., J. B.SANTOS, "When purchasing professional services supports innovation", Industrial Marketing Management, 2016, vol. 58, pp. 172-186
BARTIKOWSKI, B., B.TAIEB, J.-L.CHANDON, "Targeting without alienating on the Internet: Ethnic minority and majority consumers", Journal of Business Research, 2016, vol. 69, no. 3, pp. 1082-1089
DEL BUCCHIA, C., L.PEÑALOZA, "“No, I won't eat that!” Parental self-transformation in clashes of role enactment and children's will", Journal of Business Research, 2016, vol. 69, no. 1, pp. 145-154
BEN LETAIFA, S., K.GOGLIO-PRIMARD, "How does institutional context shape entrepreneurship conceptualizations?", Journal of Business Research, 2016, vol. 69, no. 11, pp. 5128-5134
MAYRHOFER, U., F.PREVOT, D.TRIKI, "La durée d’existence des coentreprises internationales", Revue Française de Gestion, 2016, vol. 42, no. 257, pp. 53-70
FRANKLIN-JOHNSON, E., F.FIGGE, L.CANNING, "Resource duration as a managerial indicator for Circular Economy performance", Journal of Cleaner Production, 2016, vol. 133, pp. 589-598
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DUCASSY, I., F. PREVOT - "L'introduction en bourse de Ferrari" - 2024, CCMP, Paris
DUCASSY, I., F. PREVOT - "Ferrari's IPO" - 2024, CCMP, Paris
ATALLAH BIDART, S., J. GROSS - "Développer une stratégie de data-driven marketing pour l'entreprise Bordeaux Clothing" - 2024, CCMP, Paris, France
GROSS, J., S. ATALLAH BIDART - "Developing the data-driven marketing strategy of Bordeaux Clothing" - 2024, CCMP, Paris, France
PREVOT, F., S. BEL HADJ ALI - "Thomas Cook: un échec stratégique" - 2023, CCMP
COUSTON, A., F. DURRIEU, I. PIGNATEL - "Gold Bond ou l’enjeu de la dermocosmétique pour Sanofi" - 2023, CCMP, Bordeaux, France
PREVOT, F., I. DUCASSY, F. PINCIN - "STRATS Serious game, JE-011" - 2023, CCMP, France
PREVOT, F., G. GUALLINO, I. DUCASSY - "Bataille royale dans le monde des jeux vidéo" - 2022, CCMP
DUCASSY, I., G. GUALLINO, F. PREVOT - "Battle Royale in the Video Game Industry" - 2022, CCMP
HEINZE, A., A. FENTON - "How Can Public Desire Grow in the Global Fast Fashion Industry?" - 2020, The Case Centre, Bedfordshire, UK, Great Britain
FENTON, A., A. HEINZE - "Fan Fit: developing a sports club social media and fitness app to engage fans" - 2020, The Case Centre, Great Britain
BILLON, D. - "Henri Piquet : comment réveiller une belle endormie en embrassant de nouveaux rituels de consommation ?" - 2020, CCMP, France
DUCASSY, I., F. PREVOT - "Ubisoft-Vivendi : histoire d'une guerre d'indépendance" - 2019, CCMP
DUCASSY, I., F.PREVOT - "Ubisoft-Vivendi History of an independence war" - 2019, CCMP, France
CASTAGNONI, D., S.D'ANTONE - "Brand experience : how can Kusmi Tea counter Palais des Thés ?" - 2018, CCMP, Paris
HEINZE, A., S.SAHADEV - "Digital business model: planning for the future for Marshall's Florist" - 2018, The Case Centre, Great Britain
CANNING, L., E.FRANKLIN-JOHNSON - "The big squeeze. Orange and the challenge of mobile phone take-back" - 2018, CCMP, Paris
