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Hand-on marketing with Bjorg! le 19/11/2020

MSc Marketing students had the unique opportunity to get in touch with the concrete problems they will encounter as future marketing managers through a real-life case study proposed by the world reknown Bjorg et Compagnie group.

The ethnic food department at Bjorg, Tanoshi in particular, was the subject of the case study Msc Marketing students dealt with last month. Maud Curtelin, marketing manager in charge of the group's ethnic food division, presented in a virtual classroom a marketing issue currently faced by the Tanoshi brand.

This gave students an occasion to boost their practical skill set while growing their network with prestigious companies.

Students were asked to come up with recommendations in the form of short videos. Their suggestions were evaluated by their marketing teacher Fanny Capeau as well as the Bjorg brand manager, and here are the 2 best submissions:

By Ombeline Paulet, Nais Stéphan, Louise Ravelet, Sofya Kosenkova and Camille Sabatier
By Magalie Allaert, Valentin Aubert-Maguéro, Maxime Audran, Clara Burguete, Paul Dufour and Benoit Michrafy

Within this Msc that is fully taught in English, students are given the opportunity to understand the concrete applications of their academic learning from the beginning of the year, and this contributes to the valorisation of their resume.

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