Learning by Doing

Learning by doing is a pillar of KEDGE teaching strategy. As a trailblazer in the field, we are convinced that learning through projects and experience deeply changes students' personal and professional development and prepares them for the issues they will face as future managers.

During their studies, in parallel with their classes, all students in the initial teaching programmes must therefore complete at least one Pro-Act, 'project-action', which must be validated in order to be awarded their degree. 

The Pro-Acts are composed of projects to be implemented and actions to be completed that enable students to progress in the following areas:

Command of expertise (skill acquisition)

Implementing a sequence of PROJECTS should enable the use of different skills and knowledge:

  • Defining objectives and professionally managing projects
  • Covering a range of topics, locations, and contacts
  • Communicating internally (within the team and Kedge BS) and externally (promoting the project)
  • Organising provisional budgets (sponsors, partners, grants)
  • Preparing a provisional calendar

Understanding of interpersonal skills (personal and professional development):

Completing a project (the ACTION ) must enable students to:

  • work in a team
  • adapt to on-the-ground circumstances when implementing the strategy they have previously developed
  • gain self-confidence by succeeding and by understanding their mistakes
  • examine the concrete results of their work and incorporate a performance-based approach.

When outlining and completing their Pro-Act, students are supported by an academic coach who follows their progress and meets them at each key stage of their project:

  1. Project proposal, as well as definition of objectives and performance indicators
  2. Definition and approval of action plan
  3. Personalised mid-term review based on the projects
  4. Final review with report, oral exam, video promoting the work completed, and collective and individual evaluations.

The pedagogical team comprises coaches, permanent staff, and external contributors who all have some or extensive experience of executive management in national or international companies, with different expertise (e.g. strategy, business development, marketing, new technologies, etc.). The majority are also contributors within the group. 

The different categories of pro-acts

Projects may be presented in the following domains:

  • Pro-Act arts: artistic and cultural creation, involving the production or promoting of works
  • Pro-Act entrepreneur: starting or taking over a company
  • Pro-Act company: projects suggested by or completed on behalf of companies or external organisms
  • Pro-Act voluntary sector management: managing the offices of associations within or outside of the school
  • Pro-Act info communication: any project related to methods of professional communication (including communication or marketing work for KEDGE or a company, organising events, etc.)
  • Pro-Act sport: a project involving practising a high-level sport, working as a coach, or obtaining an official qualification as a referee, adjudicator, or trainer
  • Pro-Act Earth: humanitarian, civic or sustainable development projects
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