Our examples of innovation at KEDGE.

Engagement  Impact

  • Partnership with Le Wagon for coding skills

Students from the MSc Digital Marketing and Sales are offered the opportunity to follow a Full Stack developer training course at the end of the program in partnership with Le Wagon. Thus, on top of the core digital marketing skills, students are also trained in design/graphics and coding. In addition, a handpicked group of 9 students benefit from the Full Stack Developer program. This lasts 9 weeks and strengthens their technical skills.

This is part of an innovative cross-disciplinary skills approach that is essential to be a competent professional in the digital world. The Wagon is a recognized leader in innovative teaching methods for coding. Thus, through this partnership Kedge develops innovative ways of teaching technical content to business school students to enhance their employability.

  • PGE CSR major and serious games

Breeda Comyns and Julien Hanoteau, members of the CSR Centre of Excellence, have introduced simulation games into courses on several programmes. For example, they have run a climate negotiations game for the PGE CSR major, coinciding with the UN Climate Change Conference (COP25) in 2019. They have also introduced a simulation game into the PGE fundamental course titled “Sustainable Development”.

  • Creation of the MSc in Sustainable Finance

Our colleague Christophe Revelli was awarded a prize from FIR-PRI Finance and Sustainable Development 2018 for the best innovation in sustainable finance: the creation of the MSc in Sustainable Finance.

  • An exceptional engagement with the arts world in China

CAFA project (from 2014)

Aim: Thanks to its expertise in Arts, Culture, and Creative Industries Management, KEDGE Business School will be offering a unique and innovative programme from September 2020 at the newly-created Franco-Chinese Institute of Arts and Design Management in Shanghai, Pudong, where the Creative Industries and Culture team will deliver all applied management courses in this field.

Partners: They will be working closely with excellent partners, with each contributing in their particular areas of expertise: CAFA, the Chinese Central Academy of Fine Arts (History of Art, Art Theory, Applied Art and Design) and the Paris-Sorbonne University (History of Art and Museology).

Role : A total of 37 professors from French institutions will run 52 courses in the management of visual arts, heritage, museums, cultural industries, design and creativity as part of the Bachelor’s and Master’s degrees awarded by KEDGE Business School. Places on Master’s degrees in Heritage and the Art Market offered by the Paris-Sorbonne…

Outputs : Visibility of the project and its value with the French and Chinese diplomatic Institutions (French Embassy in Beijing, Consulate in Shanghai, etc.) and academic networks (introduction at the AIMAC Conference in 2015 in Aix-Marseille and following in 2017 in Beijing). Collaboration upon Be Creative Conference;

Reference : Gombault A., Tobelem JM (2019), « Shanghai, nouvelle vitrine internationale de l’art », The Conversation

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