KEDGE impact on the student community and the business world


Commitment  Innovation

The French PoCfiN/SDSN alliance, funded in 2018 via a convention between KEDGE BS and the FMSH Mondial Studies College (Paris), joins with the Rousseau Institute to launch a policy brief call "What economic policies for the 2030 Agenda?" to its experts networks.

policy brief is a short memorandum, written in a simple and non-technical language, about a subject of interest both for the general public and decision-makers, and comprising clear policy recommendations.

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Kedge BS and Prof. Yunus have signed a letter of intention during his visit to Kedge Marseille campus in October 2019.

KEDGE BS intends to create a "Yunus Social Business Centre" which mission is to train students in social business through specialised courses, action-research projects, the facilitation of internships/jobs search, assistance in the creation of personal projects and the provision of various networks and innovative resources.

This initiative is brought to KEDGE BS by Professor José Carlos Suárez Herrera. It relies on the collaboration of student associations, several departments of KEDGE BS (Pro-Act, Career Centre, Kedge Entrepreneurship...) and territorial partner organisations (TPO).

KDlab is managed by Susana Paixão-Barradas and composed of all KEDGE Design School professors.

Concept: KDlab includes all the intellectual contribution activities of KEDGE Design School and its production will be based on the FAB classification model (Findelli, 2004) which defines 3 design research classes: F (research For design), A (research About design) and B (research By design).

Objective: Focus on the design of new solutions (Products, Services, Systems, Processes and/or Experiences) through local resources (human and material) to promote cultural values and develop local territories.

Outputs:  L’Objet de la Mer, Sulitest Design Model and Matherieutheque, etc.

The Silkologies Initiative is developed in partnership with the MSH Paris Nord, the MSH Dijon, the Prospective Innovation foundation, the DICEN-IdF laboratory (UPEM), the CIMEOS laboratory (uBFC), CoData France, the Creative Industries & Culture Centre of Expertise (KEDGE Business School) and the Chinese-French Educative Communication Association (ACESF).

In 2018, we started a competition for the best Master thesis in our wine programs. This competition is also open to students from other Master programs at KEDGE but working on FWH topics.

The rewarded student has the possibility to present his/her research at the student session  of the Alliance for Research on Wine & Hospitality Management workshop. Alliance board members are in charge of awarding the Apicius Prize to the best presentation.

The first student session was held during the 2018 edition in Lausanne. A group of two students from the MSc in Global Supply Chain Management program (Selen Ozkan and Carlos Fernandez) presented their Master thesis about “The empirical performance of restaurant sales forecasting methods: the case of Eurest-Kedge”.

The second edition of the student session could not take place in 2019 in NYC due to financial reasons.

The 2020 edition should have been held mid-June in Bolzano, but had to be cancelled due to the COVID-19 sanitary crisis. This competition has proved a strong incentive for our Master students to invest time and energy in their thesis.

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Each year, our MBA students spend two weeks at UniSA and two weeks at the Sonoma State University to deepen their knowledge about the Australian and Californian wine markets. Our Master students also benefit from inspiring business trips in France and other foreign countries producing wine (Italy, Spain, Georgia, etc.).

Several team members of The Centre of Excellence Food, Wine and Hospitality signed a KEDGE Wine School partnership with La Cité du Vin, a wine museum located in Bordeaux that opened in June 2016.

As part of the French Presidency's kick-off event for SUERA, the European Union's strategy for the Alps, which took place in Lyon on 3 February 2020, Diego Rinallo (Marketing Department and member of the Centre of Excellence in Marketing) was invited to the panel discussion "Which short circuits for agricultural and forestry products in the Alpine region?" as a partner of the AlpFoodway project and a member of the steering committee of the UNESCO Alpine Food Heritage application.

The panel discussion also involved Philippe Meunier, vice-president delegated to international partnerships, hunting and fishing, forests and wood, Auvergne-Rhône-Alpes region; Eliane Barreille, vice-president of rurality and pastoralism, Provence-Alpes-Côte d'Azur region; Sylvain Mathieu, vice-president in charge of the wood industry, forests, mountain and parc, Bourgogne-Franche-Comté region; Daniel Bignon, Wood president of the Alps; François Thabuis, member of the Auvergne-Rhône-Alpes pastoral network; and Marie Clotteay, head of the Euromontana network.

In order to value the Alpine food heritage, policies recognising foods as an important element of cultural identities need to be established and funded. Administrative rules should be simplified for small firms and craftsmen, and help communities to document their traditional knowledge. While AOP and IGP must be supported, appropriate specifications and requirements must be defined - and, unfortunately, they are sometimes totally inappropriate. Moreover, owing to good and properly funded policies, territorial brands must be supported and promoted, and touristic attractions, festivals and cultural events celebrating Alpine food heritage must be developed. 

In this context, a UNESCO application is a great opportunity for Alpine producers. This application is a tangible tool to draft policies to document, safeguard and create opportunities to value the Alpine food heritage, which would prevent the loss of this great wealth and create work opportunities, business, new products and social cohesion with the new Alps inhabitants and workers. An Alpine application is fully enshrined in the SUERA's scope of action - the Alps as a whole have a very similar food heritage: alpine pastures, mountain cereals, festive rituals... details differ but values are the same one side and the other of the Alps. These values - and related know-how - are very contemporary: what is nowadays called collaborative economy, circular economy, short circuits, responsible production and consumption, have always existed in the Alps.

With the AlpFoodway project, we showed that by valuing the Alpine food heritage, most of the 2030 UN Sustainable Development Goals can be reached.

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The talent retention study for LCL started last October and will be conducted over an 8-month period.

At the end of the first phase of the project, the first results were presented to LCL.

These results were obtained after the analysis of databases and administration of a survey.

As study coordinators, Frédéric Prévot and Aude Debarle were invited to present the results to the LCL HR Comex in the presence of its Managing Director, Michel Mathieu.

As a result of Breeda Comyns’ research linked to her RSPO (Roundtable on Sustainable Palm Oil) project, the voting processes at the General Assembly of the RSPO has been revised.

Funded by Norwegian School of Economics (NHH) in cooperation with Bergen Shipowners Association (BSA), Baltic and International Maritime Council (BIMCO), Wikborg Rein (WR), UCL Energy Institute, MIT-Centre for Transportation & Logistics, University of Nantes and KEDGE Business School. Pierre Cariou leads the project for CESIT.

Funded by the Canadian Social Science and Humanities Research Council (SSHRC). Project leaders: Copenhagen Business School & University of British Colombia (Vancouver) with 10 other Universities and business partners. Pierre Cariou leads the project for CESIT, KEDGE Suppli Chain Centre of Excellence. 

Funded by the Norwegian School of Economics in cooperation with the University of Nantes (France), the National Technical University of Singapore, Bergen Shipowners Association and the Energy Institute at University College of London. Pierre Cariou leads the project for the CESIT.

Jason Monios, (CESIT Centre of Excellence) is a member of this research project, funded by Social Sciences and Humanities Research Council of Canada, and led by the University of Manitoba, Canada.

Emile Brin (year group 2018-2019) developed an entrepreneurial project during the "Innovation" module and in his professional project.

Later fostered at the Marseille Business Nursery and supported by the Prevent2Care from the Ramsay General Health Foundation, he launched "Mon Emile": a platform of personalised support services for the well-being of seniors.

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Communication campaigns during the European Week for the Employment of People with Disabilities. In November 2019, the "disability day" was held on the Bordeaux campus, with notably a panel discussion about exceeding oneself and testimonies from three students and a company.

Our partner, Vin & Société, supports the "wine in moderation" movement and actively contributes to the French government's prevention plan. The research we are conducting within our joint research chair aims to contribute to this effort of public health interest. In the short run, our research Centre mission is to test the impact of various public policies issued by French public authorities.

Creation of The Agipi-Kedge prize for the best thesis

On February 6 the AGIPI-KEDGE Chair rewarded Clément RACT, winner of the Prize for the best research thesis on entrepreneurship and self-employment for the year 2018/2019: "The new managerial practices associated with telecommuting: the emergence of telecommuting and its managerial implications in companies in France".

Each year, the company Oxatis, specialising in solutions for creating online sales sites, carries out a study on the profile of e-merchants in partnership with the federation of e-commerce and distance selling (FEVAD).

The statistical analyses underlying this study have been audited for several years by audit and consultancy firms such as EY and KPMG. This year, Oxatis has chosen to entrust KEDGE with the audit of its analyses and results.

This work is part of the development of the study and consultancy unit of the Marketing Centre of excellence. It was led by Frédéric Prévot and Cédric Ghetty.

KEDGE thus finds itself directly associated with the Oxatis "e-merchant profile" study, now the 13th edition. The results of the study were presented on 5 February 2020 at a press conference with Fevad and Médiamétrie at the Ministry of Economy and Finance in the presence of representatives of political and economic institutions, including the Secretary of State for Digital Affairs, Cédric O.

This study is widely reported in the national press (AFP, La Tribune, Le Figaro, L’Express, etc.) and has very positive communications impacts.

MAIA is a European research project with a focus on a timely and strategic international challenge: the efficient involvement of ageing workers in the manufacturing systems of the future. MAIA is a ‘Research and Innovation Staff Exchange’ funded by the Horizon 2020 research and innovation program. The project is aimed at strengthening research collaboration through active networking, staff exchange and dissemination activities between 7 European universities from Italy, Germany, France and Slovenia as well as 6 non-European universities from USA, Japan, New Zealand, Hong Kong and Canada.

The faculty will focus on active ageing industrial workforce problems and needs.The network is multidisciplinary with leading expertises on ageing and psychosocial aspects, ergonomics, manufacturing system design, robotics/assistance technologies, and economics. The consortium offers a unique opportunity that creativity and entrepreneurship will flourish and will help exchanged personnel to turn creative ideas into age-friendly manufacturing system design and management, reaching breakthroughs in Industrial engineering and robotics, human science, ergonomics and operation management.

At Kedge, the research group is guided by Olga Battaïa (CESIT, Kedge Centre of Excellence).

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