The impact of kedge on the student community and the business world

Engagement  Innovation

Future opening of YSBC (Yunus Social Business Centre) of KEDGE BS.

Kedge BS and Prof. Yunus have signed a letter of intention during his visit to Kedge Marseille campus in October 2019.

KEDGE BS intends to create a "Yunus Social Business Centre" whose mission is to train students in social business through specialized courses, action-research projects, the facilitation of internships/jobs, assistance in the creation of personal projects and the provision of various networks and innovative resources.

This initiative is brought to KEDGE BS by Professor José Carlos Suárez Herrera. It relies on the collaboration of student associations, several departments of KEDGE BS (Pro-Act, Career Centre, Kedge Entrepreneurship...) and territorial partner organizations (TPO).

Sustainable design lab

KDlab is managed by Susana Paixão-Barradas and composed by all professors of KEDGE Design School.

Key Concepts : KDlab includes all the intellectual contribution activities of KEDGE Design School and its production will be based on the FAB classification model (Findelli, 2004) which defines 3 design research classes: F (research For design), A (research About design) and B (research By design).

Objective : Focus to design new solutions (Products, Services, Systems, Processes and/or Experiences) through local resources (Human and Materials) to promote cultural values and develop local territories.

Outputs : L’Objet de la Mer, Sulitest Design Model and Matherieutheque, etc.

The Centre of expertise Creative Industry, Culture: Silkologies Initiative (2019-2022)

The expertise Centre is part of the Belt and Road Initiative launched by the Chinese government, which aims to deepen economic relations and global cooperation between China and many European, African and Asian countries around the Silk Roads. The scientific program questions the Silk Roads and, more broadly, the BIS, as a field of research for the Human Sciences. It is a question of exploring this universe, which is both a conservatory of a past and in permanent evolution and a pioneer for the future.

Five themes were selected: 1. circulation of objects, practices and knowledge, 2. textile, fashion and design, 3. crafts and industry, 4. tourist and cultural itineraries, 5. communication and creative cities.

FWH Centre of Excellence : Student competition

We have established in 2018 a competition for the best Master thesis in our wine programs. This competition is also open to students from other Master programs at KEDGE but working on FWH topics. The awarded student is offered the possibility to present his/her research at the student session  of the Alliance for Research on Wine & Hospitality Management workshop. Alliance board members are in charge of awarding the Apicius Prize to the best presentation.

The first student session hold during the 2018 edition in Lausanne. A group of two students from the MSc in Global Supply Chain Management program (Selen Ozkan and Carlos Fernandez) presented their Master thesis dealing with “The empirical performance of Restaurant sales forecasting methods: the case of Eurest-Kedge” at this session. The second edition of the student session could not hold in 2019 in NYC given the cost was too high.

Unfortunately, we had to cancel this year’s edition initially scheduled mid-june in Bolzano due to the sanitary crisis. This competition has proved a strong incentive for our Master students to invest time and energy in their thesis.


FWH Centre of Excellence : Research Alliance

The ARWHM (Alliance for Research on Wine & Hospitality Management) serves as a vehicle for advancing rigorous academic research on wine and hospitality management issues. As part of its mission to foster first-rate research and build a community of scholars in the field of Wine & Hospitality Management, the ARWH organizes every year during the Spring season a Workshop to bring together scholars interested in the discipline.

The inaugural workshop was held in 2017 on the Bordeaux campus of KEDGE. The second edition was organized by Ecole Hôtelière de Lausanne in May 2018 while the third edition was staged by Cornell University on its NYC Campus in June 2019.

Our primary role in the Alliance for Research on Wine and Hospitality Management helped us convince the Deans of Ecole Hôtelière de Lausanne (EHL), the best hotel school in the world, to partner with us to launch in September 2019 an original double-degree program in Wine & Hospitality Management taught in Paris, Bordeaux and Lausanne.

We gained with this new program a lot more visibility both in the wine and hospitality industry. The program has been endorsed by Jean-François Piège, 2-Michelin stars chef and Philippe Faure-Brac, who was named Best Sommelier in the World in 1992 and is currently President of the French Sommelier Association.

Two team members, Florine Livat and Olivier Gergaud along with Jérémy Cukierman (Head of the KEDGE Wine School) have worked closely on this fruitful partnership.

Wine School and the FWH Centre of Excellence: Academic study trips

Our MBA students spend every year two weeks at UniSA and another two weeks at Sonoma State University to improve their knowledge about the Australian and California wine markets respectively.

Our Master students also benefit from inspiring business trips in France of course but also in other wine-producing countries (Italy, Spain, Georgia, etc.).

La Cité du Vin (Bordeaux) & Hennessy (Cognac)

Several team members of The Centre of Excellence Food, Wine and Hospitality (F. Ponsignon, T. Bouzdine, R. Lunardo, F. Durrieu, O. Gergaud, F. Livat) in close collaboration with P. Malka from the KEDGE Wine School have signed a long-term partnership with La Cité du Vin, a wine museum located in Bordeaux that opened in June 2016.

This expertise has been, in a second step, duplicated in Cognac (Charente Maritime) at Hennessy. A comparable study has been conducted and led also to some recommendations to improve the visitor’s experience.

LCL Talent Retention Study

The talent retention study for LCL started last October and will be conducted over an 8-month period. At the end of the first phase of the project, the first results were presented to LCL.

These results were obtained after the analysis of databases and administration of a questionnaire.

As study coordinators, Frédéric Prévot and Aude Debarle were invited to present the results to the LCL HR Comex in the presence of its Managing Director, Michel Mathieu.

Roundtable on Sustainable Palm Oil Project

As a result of Breeda Comyns’ research linked to her RSPO (Roundtable on Sustainable Palm Oil) project, the voting processes at the General Assembly of the RSPO has been revised.

Smart Digital Contracts and Commercial Management (SmartDigital) (2017-On-going)

Funded by Norwegian School of Economics (NHH) in cooperation with Bergen Shipowners Association (BSA), Baltic and International Maritime Council (BIMCO), Wikborg Rein (WR), UCL Energy Institute, MIT-Centre for Transportation & Logistics, University of Nantes, Kedge Business School - Pierre Cariou leads the project for CESIT, Kedge Centre of Excellence

Greening the Maritime Supply Chain: A Governance Investigation (2017-2023)

Funded by the Canadian Social Science and Humanities Research Council (SSHRC). Project leaders: Copenhagen Business School & University of British Colombia (Vancouver) with 10 other Universities and business partners. Pierre Cariou leads the project for CESIT, Kedge Centre of Excellence. 

REELsea Project (2016-On-going)

Funded by the Norwegian School of Economics in cooperation with University of Nantes (France), National Technical University de Singapour, Bergen Shipowners Association and the Energy Institute at University College of London. Pierre Cariou leads the project for CESIT, Kedge Centre of Excellence.

Climate Change Adaptation for Ports (2017-2021)

Jason Monios, (CESIT Centre of Excellence) is a member of this research project, funded by Social Sciences and Humanities Research Council of Canada. Led by University of Manitoba, Canada.

Healthcare & Innovation center of excellence

Emile Brin (promotion 2018-2019) developed an entrepreneurial project during the Innovation Module and in his professional project. Later hosted at the Marseille Business Nursery and supported by the Prevent2Care from the Ramsay General Health Foundation, it launched "Mon Emile": a platform of personalized support services for the well-being of seniors.

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Management and Desability chair : Campus Bordeaux day on disability

Communication campaigns during the European Week for the Employment of People with Disabilities:

21/11/2019: Campus Bordeaux day on disability and round table on surpassing oneself with the testimony of 3 students and a company.

28/11/2019: Campus Marseille awareness conference conducted by HANPLOI

Responsible Consumption Chair : the wine in moderation movement

Our partner, Vin & Société supports the wine in moderation movement and contributes actively to the Plan de prevention of the French government.

The research we are conducting within our joint research chair aims to contribute to this effort of public health interest. In the short run, our research Centre will have the mission to test the impact of various public policies issued by French public authorities.

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AGIPI Chair / Independent Work and New Forms of Entrepreneurship : The Agipi-Kedge prize for the best dissertation

Creation of The Agipi-Kedge prize for the best dissertation

On February 6 the AGIPI-KEDGE Chair rewarded Clément RACT, winner of the Prize for the best research dissertation on entrepreneurship and self-employment for the year 2018/2019: "The new managerial practices associated with telework: the emergence of telework and its managerial implications in companies in France".


Each year, the company Oxatis, specializing in solutions for creating online sales sites, carries out a study on the profile of e-merchants in partnership with the federation of e-commerce and distance selling (FEVAD).The statistical analyzes underlying this study have been audited for several years by audit and consultancy firms such as EY and KPMG. This year, Oxatis has chosen to entrust the audit of its analyzes and results to Kedge.This work is part of the development of the study and consultancy unit of the Marketing Centre of excellence. It was led by Frédéric Prévot and Cédric Ghetty.Kedge thus finds himself directly associated with the Oxatis e-merchant profile study, which is now in its 13th edition. The results of the study were presented on February 5, 2020 at a press conference with Fevad and Médiamétrie at the Ministry of Economy and Finance in the presence of representatives of political and economic institutions, including the Secretary of State for Digital Affairs, Cédric O.

This study is widely reported by the national press (AFP, La Tribune, Le Figaro, L’Express, etc.) and has very positive communications impacts.

MAIA - Models and Methods for an Active Ageing workforce: An International Academy

MAIA is a European research project with a focus on a timely and strategic international challenge: the efficient involvement of ageing workers in the manufacturing systems of the future. MAIA is a ‘Research and Innovation Staff Exchange’ funded by the Horizon 2020 research and innovation program. The project is aimed at strengthening research collaboration through active networking, staff exchange and dissemination activities between 7 European universities from Italy, Germany, France and Slovenia as well as 6 non-European universities from USA, Japan, New Zealand, Hong Kong and Canada.

The academy will focus on active ageing industrial workforce problems and needs.The network is multidisciplinary with leading expertises on ageing and psychosocial aspects, ergonomics, manufacturing system design, robotics/assistance technologies, and economics. The consortium offers a unique opportunity that creativity and entrepreneurship will flourish and will help exchanged personnel to turn creative ideas into age-friendly manufacturing system design and management, reaching breakthroughs in Industrial engineering and robotics, human science, ergonomics and operation management.

At Kedge, the research group is guided by Olga Battaïa (CESIT, Kedge Centre of Excellence).

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