The members of the Marketing & New Consumption research centre are involved in various academic and professional networks. This allows the knowledge developed in the context of research to be shared and disseminated. They are also invited to participate in research projects or to teach in universities at the international level.


  • Knowledge Communities Observatory (KCO): The KCO is a business club chaired by Karine Goglio-Primard. It focuses on  the scientific communities accelerating innovation within innovative and creative companies. Several research symposiums and seminars have been organised since 2015 in collaboration with universities & industry partners. 

KCO Club news: innovation communities 

  • Demonstration and athletics events management group: This group of well-respected researchers specialises in marketing sport entertainments and celebrities. They conduct their work in close collaboration with companies in the world of sports and the media (such as Open13 and the ATP Nice Open) and their sponsors such as BNP Paribas.

Academic partners

Collaborations and stays in foreign universities

Noël Albert 
Since 2016: visiting researcher at Ivey Business School (London, ON, Canada) 
Since 2011: visiting lecturer at Renmin University (Suzhou / China) 
Boris Bartikowski 
2019: Invited Guest Speaker at Sheffield University Management School, UK
2021: Invited Guest Speaker at John Molson Business School, Concordia University, Canada 
Grégory Bressoles 
2016: HEC Montréal - Sabbatical Leave 
Bernard Cova 
2020: UIT The Artic University of Norway in Tromso for a guest speech on Experiential Marketing for the Experiential Marketing, Management and Innovation (EMMI) lab researchers;
Tampere University en Finlande ;
Karlstad University, Suède.
2019, visiting scholarship at University of Pannonia (Hungary)
 2017, visiting scholarship at the Entrepreneurship & Innovation Department HEC Montréal (Canada)
2015-2016-2018-2019, visiting scholarship at the Marketing Department of Bocconi University in Milan (Italy)
2015-2016-2018-2019: visiting scholarship at the Economia, Management Istituzioni Department of Università Federico II Naples (Italy)
Maud Derbaix 
2017: Visiting researcher at UCLouvain - Mons 
Visiting researcher at HEC Montreal
Visiting researcher at Birmingham University 
Gregorio Fuschillo 
2016: NTU Singapore
Since 2017: Visiting Scholar at University of Naples Federico II
2017: SDU Odense, Denmark
2020: RMIT, Melbourne, Australia
Renaud Lunardo
2019: Sabbatical leave at University of South Australia
Virginie Maille 
is visiting professor at École supérieure des affaires, Beirut Lebanon, since 2002
Lisa Penaloza  
2019: University of Colorado, USA – Visiting Professor
2018: Fundação Getulio Vargas & Universidade de São Paulo, Brazil –Visiting Professor 
Frédéric Prévot 
2016: Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil - Visiting Professor
Diego Rinallo 
2014: University of Bergamo, Italy 
2018: 2019, University of Naples Federico II 
Rob Spencer
2019: Sabbatical Leave at University of Sidney and HEC Montréal