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Specialise to pursue all marketing careers with the International Marketing E.E.T.
KEDGE Business School's Master of Science in Marketing offers 6 "Elective Expertise Tracks" focusing on a specific profession or sector to allow students to specialise in the second year of their course. They can therefore acquire knowledge in specific areas to enhance their employability at the end of the programme. The MSc Marketing offers 6 E.E.T:
- Brand Management (Bordeaux & Marseille)
- Negotiation and Key Account Management (Bordeaux)
- Communication & Event Management (Marseille)
- International Marketing (Paris)
- Customer Experience Management (Marseille)
- French Art de Vivre : Wine & Luxury Experience (Bordeaux)
Develop a global marketing vision to step up the ladder
The "International Marketing" E.E.T. directed by Isabelle Aime is one of the options available within the MSc. Its distinctive feature lies in a highly balanced approach to the curriculum, combining modules focused on current international marketing practices and an experiential pathway offering numerous interactions with marketing professionals.
The first semester of the programme is dedicated to advanced courses on marketing practices such as branding, digital marketing, marketing decision marking, or sustainable marketing... Students then have the opportunity to join the International Marketing E.E.T. to focus on international marketing practices, such as cultural branding and communication in global markets, marketing intelligence in global markets, intercultural management, creativity, advanced qualitative and quantitative research... but also international channel strategies or international negotiation.
By choosing this option, they will also work on live marketing projects with companies on different modules, professional masterclasses, company visits, and an internship allowing them to implement their learning in marketing practices. For example, last year students worked on recommending a global communication and branding platform for a European BtoC company.
The programme offers a perfect balance between the fundamentals of international practices and direct input from industry professionals to immerse students in the international marketing ecosystem and boost their employability.
