The KEDGE International Summer School: Toulon

A Summer School Dedicated to Design Thinking and Creativity on the French Riviera

1 programme package comprised of 2 courses – (June 24 - July 5, 2019)

Our Toulon programme runs for 2 weeks. You can take 1 course or both courses offered as part of our programme package – or mix & match courses from other Kedge Summer School packages in Marseille or Bordeaux!

Admission level :
Advanced Bachelor Master's degree
Degree :
Certificate & Official Transcripts
Campus :
Toulon
Format :
Full time
Language :
English

Package 1: Managing the Creative Process & Design Thinking

Level of the course: Bachelor & Master
10 ECTS, 60 hours

Course 1: Managing the Creative Process

Course Format: 6 hrs per day over 1-week; from June 24 - 28

In an ever changing socio-economic landscape, businesses must innovate in order to survive. In that sense, creativity is a company asset that should be carefully nurtured. During this course, participants will discover that creativity is anything except magical: it can be analysed, improved and managed in order to generate new business opportunities. 

The course is designed to help participants: discover and understand the different tools and methods used by creative teams to enhance their creative process, gain confidence in the frequently encountered “creative chaos”, analyse the methods and reasoning behind a creative mind, find creative ways to manage creative teams, and find ways to encourage and facilitate creative thinking in a non-creative friendly environment.

On completion of this module, students will be able to: 

  • Develop & implement a creative process to tackle different types problems
  • Pitch the value of creative & divergent thinking in an organisation
  • Gain confidence in a creative environment
  • Be a bit more creative themselves
Course 2: Design Thinking

Course Format: 6 hrs per day over 1-week; from July 1 - 4

This course is designed to help participants: understand a complex or ill-defined situation, empathize with the different stakeholders of a problem environment in order to gain a broader understanding of the situation, use visualisation, creative and prototyping tools to help in their ideation process and test their solution to gain feedback and assess the pertinence of a proposition.

The increasing complexity of our world and the ever growing number of variables (social, economic, political, ethical, technical …) that have to be taken in consideration by design professionals when tackling a problem makes their job nearly impossible to achieve.

In the late 60s, the design theorist Horst Rittel first described the situation and named it “Wicked Problems”. Nevertheless, designers continue to excel and their methods, widely described now, are the reason behind their success. 

The Design Thinking theory and tools are but one of the many attempts to make sense out of a designer’s approach to “wicked problem solving”. It is now widely accepted and used in businesses worldwide as a powerful tool for innovation.

On completion of this module, students will be able to: 

  • Define a complex problem and identify insights that could potentially bring to innovations
  • Generate ideas using designers methods and tools
  • Prototype solutions from early stages cardboard models to well defined 3D printed prototypes
  • Test, observe and improve propositions through iterations

 

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