EXPERTISE

ACADEMIC EXPERTISE

The programme is managed by the "Creative Industries & Culture" Research Centre. Its mission is to produce and share knowledge related to the management of creative industries and culture. 10 researchers are involved in the Centre, publishing about 30 articles in the field each year.

Main research topics:
- Strategic management of cultural and creative organizations;
- Marketing and Consumer Behavior in arts, culture and creative industries;
- Creative careers;
- Design management;
- Creative regions, Creative tourism;
- Organizational creativity, liberated companies;
- Social innovation.

PROFESSIONAL EXPERTISE

The programme also relies on a very strong professional expertise thanks to a network of major players in the sector who contribute at various stages during the programme. For instance, the programme includes Master Classes which are major pedagogical tools for learning. These unique sessions feature outstanding guests who share their vision, trajectories, experiences and advice in an interactive format. Since its creation, the programme has hosted inspiring speakers from across the creative industries, including Olivier Widmaeir Picasso, Sophie Makariou, Daft Punk collaborator DJ Falcon, Frederic Beigbeder, Jean-Charles De Castelbajac, Franck Annese, and the young Iranian boxer Safa Khadem.

See Sophie Makariou's masterclass:

TEAM

Anne GOMBAULT - Management
Director of the Creative Industries Culture Research Center
Arts, Heritage, Creative Industries

Maud DERBAIX - Marketing
Cultural consumer behavior, Music

Aurélien DECAMPS - Economics
Creative Regions, Sustainable development

Diego RINALLO - Marketing
Consumer Culture, Fashion, Spirituality

Vinca BIGO - Management
Spirituality, yoga, liberated company

Jean-Philippe DANGLADE – Marketing
Entertainment, Sport

Key figures

90%

of graduates find a job within 6 months after graduation

600

alumni

partners: cultural & creative organisation and businesses

40%

international students in M2

Creative Industries - Alumni

Anne-Sophie Anne-Sophie Cinema – International Sales Manager – Asian Shadows (Beijing, China)

Anne-Sophie has always gone all-out to achieve her ambitions and has successfully taken up international opportunities to reach the position she holds today. After an internship at a film library in Los Angeles, she became an audio-visual attaché at the Hong-Kong consulate. After falling in love with China, she chose to focus on this country and today works for a production company in Beijing. She sells Asian films (Korean, Indonesian, Iranian, etc.) internationally and also represents Uni France, selling French films in China. Her daily life is one of excitement, travel and culture.

Morys Koulibali Testimonial Morys Fashion - Content Marketing - ZALANDO (Berlin)

“The Specialized course "Management of Arts and Creative Industries" was a massive plus: (…) on a professional level, recruiters were impressed; I always made sure I showed it off.” He owes his career to his conscientious work ethic, coupled with his good looks. Far removed from both the typical model and the average business school student at the start of his career, Morys steered away from the beaten track to claim his own unique style. On a university exchange to Berlin in 2015, Morys drew inspiration from those he met and quickly built himself a network in the microcosm of fashion.

Eric Meng Testimonial Eric Art - Entrepreneur/Photographer - LES INITIES (Paris)

Eric set up his business during the second part of his placement, in his own natural environment: urban culture. Les Initiés is a Paris-based creative agency specialising in producing photo and video content. He says he has the network to thank for getting him where he is today! His first clients were former classmates from the business school. In three years, Eric Meng has successfully grown his business and now works with famous groups such as Nike and Citadium.

Sébastien Ratto Testimonial Sébastien Video Games - EMEA Brand Manager - UBISOFT (Paris)

Although his first love was music, Sebastien used the links within the creative industries and a declining culture industry to move into the video games sector: the leading cultural product sold in France. He developed his marketing expertise in this environment with the Assassin's Creed brand, and now has the new challenge of managing the Just Dance brand within Ubisoft Europe.

Chloé Chloé Wine & Tourism – Entrepreneur – C&W Experience

Chloé has lived in Bordeaux for several years, where she has developed a personalised wine-tourism business for international visitors, in addition to working as a communication and branding consultant, specialising in this sector. Thanks to her constant willingness to learn and her boundless energy, she has made a name for herself and embraced numerous activities. As an example, she trained as a sake educator (the only woman in France to do so).

Cécile Delavigne and Sofia El Khyari Testimonial Cécile et Sofia Art and Fashion - Entrepreneurs- PANUMA (Paris-Casablanca-Dakar-Porto)

“Armed with these tools and with our respective passions, we threw ourselves into this adventure with huge enthusiasm, as we do with everything we undertake. The Panuma project perfectly reflects our own commitment on both an artistic and a human level. We have put our hearts and souls into it, together with our creativity and a pinch of madness.”

They decided to set up their own business, using artists from several countries to customise their bags. Although young, they show great promise.

Léo Léo Culture & IT – Success Manager - Ulule

Léo joined the course to pursue his interest in cultures of all kinds and the manner in which these complement each other. He loves different places and multidisciplinary events, with the theme of his dissertation being music festivals in Vietnam. It was therefore quite natural that he should join Ulule to help make musical projects a reality, including providing support for artists and organising crowd funding strategies, etc. The skills required include open-mindedness, natural curiosity, a sense of initiative and perseverance.

Bonnier Maeva Testimonial Maeva Live Entertainment - General Secretary - BOB EL WEB ( Bordeaux )

Maeva initially trained in finance, so the world of culture was not an obvious career path. But that wasn't going to stop her! Her passion for music drove her to persevere, and as soon as she joined the Specialized course "Management of Arts and Creative Industries", she wanted to find a music label. Sociable and ambitious by nature, she soon met many people working in arts and culture in Bordeaux, and it was this network that helped her to land a permanent contract in the sector.