Business as Unusual: Innovative Practices and New Business models

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The “Business as Unusual” Chair, established in 2013, ambition is to explore and provide an improved understanding of new business models and practices, as well as new organizational forms emerging in today’s fast-changing business environment. 
The focus of the Chair’s activities revolves around several key issues: collaborative approaches to business and innovation; digital transformation; sustainable development; market shaping. These research questions can be investigated independently or simultaneously.  Since its creation, and in the light of the above observations, the Chair has identified four key underlying and interrelated areas for investigation and development.

4 key inter-connected research areas: