Publications
2024
| Publications | Kedge Authors | Type of publications |
|---|---|---|
| CHADWICK, C., F. BABONNEAU, T. HOMEM‐DE‐MELLO, A. LETELIER, "Synthetic Simulation of Spatially‐Correlated Streamflows: Weighted‐Modified Fractional Gaussian Noise", Water Resources Research, 2024, vol. 60, no. 2, pp. e2023WR035371 | BABONNEAU Frédéric |
Journal article |
| BABONNEAU, F., D. GILBERT, O. PILLER, J. P. VIAL, "Robust optimal design of a tree-based water distribution network with intermittent demand", European Journal of Operational Research, 2024, vol. 319, no. 3, pp. 834-844 | BABONNEAU Frédéric |
Journal article |
| BABONNEAU, F., D. CHOTARD, A. HAURIE, "Assessing electric mobility and renewable energy synergy in a small New Caledonia Island community", International Journal of Green Energy, 2024, vol. 21, no. 4, pp. 827-841 | BABONNEAU Frédéric |
Journal article |
| GUEVARA, E., F. BABONNEAU, T. HOMEM-DE-MELLO, "Uncertainty dynamics in energy planning models: An autoregressive and Markov chain modeling approach", Computers & Industrial Engineering, 2024, vol. 191, pp. 110084 | BABONNEAU Frédéric |
Journal article |
| CRUZ, A., A. HEINZE, "The marketing landscape: Strategy and business models" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 5, pp. 111 - 127, 2024 | HEINZE Aleksej |
Book chapter |
| CRUZ, A., A. HEINZE, "Developing a stakeholder value persona" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, pp. 91 - 110, 2024 | HEINZE Aleksej |
Book chapter |
| IREDALE, S., A. HEINZE, M. J. WILLIAMS, "Engaging stakeholders with captivating content" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 9, pp. 182 - 196, 2024 | HEINZE Aleksej |
Book chapter |
| HEINZE, A., M. CANO, "Using search engine optimisation to build trust" in Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 13, pp. 250 - 273, 2024 | HEINZE Aleksej |
Book chapter |
| CRUZ, A., A. HEINZE, M. SLAVOVA, "Unleashing growth with stakeholder-centric perspectives" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, chap. 2, pp. 51 - 72, 2024 | HEINZE Aleksej |
Book chapter |
| EBIA, M., A. HEINZE, G. FLETCHER, "Curating on-the-go experience" in Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 16, pp. 309 - 326, 2024 | HEINZE Aleksej |
Book chapter |
| HEINZE, A., A. CRUZ, M. SLAVOVA, "Horizon scanning for insights" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 3, pp. 73 - 90, 2024 | HEINZE Aleksej |
Book chapter |
| HEINZE, A., M. CANO, "SEO strategy for a digital presence" in Digital and Social Media Marketing: A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 12, pp. 229 - 249, 2024 | HEINZE Aleksej |
Book chapter |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "SMART evidence-based decision-making" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 6, pp. 128 - 145, 2024 | HEINZE Aleksej |
Book chapter |
| ISSELÉ, Q., A. HEINZE, A. FENTON, "The combined power of qualitative and quantitative insights" in Digital and Social Media Marketing A Results-Driven Approach, 3rd Edition., Heinze, A, Fletcher, G, Cruz, A and Fenton, A. Eds, Routledge, vol. 3rd Edition, chap. 7, 2024 | HEINZE Aleksej |
Book chapter |
| DELLA PIANA, B., S. BAYRAKTAR, A. JIMENEZ, "Entrepreneurial Mindsets Across Cultures" in Humane Entrepreneurship and Innovation., Botti, A. y Parente, R. Eds, Emerald Publishing Limited, chap. 9, pp. 175-191, 2024 | JIMENEZ Alfredo |
Book chapter |
| DI GIUSTO-VALLE, C., M. C. ESCOLAR-LLAMAZARES, T. DE LA TORRE-CRUZ, I. LUIS-RICO, C. PALMERO-CAMARA, A. JIMENEZ, "Development of Entrepreneurial Identity Among Young People: Analysis of the Effectiveness of an Educational Program on Entrepreneurial Potential", Journal of Professional Capital and Community, 2024, vol. 9, no. 4, pp. 320-339 | JIMENEZ Alfredo |
Journal article |
| XIAO, S., A. JIMENEZ, S. JUNG, B. I. PARK, S. J. CHOI, "When the Well is Full, it will Run Over: The Double-Edged Sword Effect of Corporate Lobbying Activities on Firm Performance", Cross Cultural & Strategic Management, 2024, vol. 31, no. 4, pp. 611-636 | JIMENEZ Alfredo |
Journal article |
| ORDEÑANA, X., P. VERA, J. ZAMBRANO, A. JIMENEZ, "The Effect of High-growth and Innovative Entrepreneurship on Economic Growth", Journal of Business Research, 2024, vol. 171, no. 114243, pp. 114243 | JIMENEZ Alfredo |
Journal article |
| HERRERA, A., A. ARROYO, A. JIMENEZ, A. HERRERO, "Forecasting hotel cancellations through Machine Learning", Expert Systems: The Journal of Knowledge Engineering, 2024, vol. 41, no. 9, pp. e13608 | JIMENEZ Alfredo |
Journal article |
| HERRERA, A., A. ARROYO, A. JIMENEZ, A. HERRERO, "Exploratory techniques to analyze Ecuador's tourism industry", Logic Journal of the IGPL, 2024, vol. 41, no. 6, pp. 1018–1035 | JIMENEZ Alfredo |
Journal article |
| ABDOUNE, R., S. BENTEBBAA, J.-É. PALARD - "Olympique lyonnais groupe 2018-2022 : Analyse économique et financière de l’unique club de football français coté en Bourse" - 2024, CCMP, Paris, France | ABDOUNE Radouane BENTEBBAA Sara |
Case Study |
| PALARD , J.-É., S. BENTEBBAA, R. ABDOUNE - "Évaluation financière de la société Naturex par une approche multicritère dans le cadre d’un investissement responsable" - 2024, CCMP, Paris, France | ABDOUNE Radouane BENTEBBAA Sara |
Case Study |
| ABDOUNE, R., S. BENTEBBAA, J.-É. PALARD - "Financial Analysis of Naturex: A Responsible Investment Perspective Using Multi-Criteria Methods" - 2024, CCMP, Paris, France | ABDOUNE Radouane BENTEBBAA Sara |
Case Study |
| LE PODER, L., L. LE PODER, I. DUCASSY - "L’incendie de Lubrizol en 2019 : Un jeu de simulation : une crise de communication entre parties prenantes sur fond de crise écologique" - 2024, CCMP, Paris, France | LE PODER Laurence DUCASSY Isabelle |
Case Study |
| BAUDOUX, M., I. DUCASSY - "Voltalia Croissance durable et défis d'une entreprise à mission dans les énergies renouvelables" - 2024, CCMP, Paris | BAUDOUX Marie DUCASSY Isabelle |
Case Study |
| DUCASSY, I. - "Danone : estimer le coût moyen pondéré du capital" - 2024, CCMP, Paris, France | DUCASSY Isabelle |
Case Study |
| DANGLADE, J.-P. - "L'Open 13, un événement sportif international fortement ancré en local" - 2024, CCMP, Paris, France | DANGLADE Jean-Philippe |
Case Study |
| DANGLADE, J.-P. - "Service gagnant pour Work and Padel à la conquête du marché du padel" - 2024, CCMP, Paris, France | DANGLADE Jean-Philippe |
Case Study |
| GAZTELUMENDI, A., R. HUAMAN RAMIREZ, "Artistic Experience in the Context of Nonprofit Arts Organizations: Dimensions, Measurement, and Consequences", Voluntas: International Journal of Voluntary and Non-Profit Organization, 2024, vol. 35, no. 4, pp. 736-757 | HUAMAN RAMIREZ Richard |
Journal article |